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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Vacuum Cleaners - US - October 2017

    "Vacuum cleaners are a household staple, with most of consumers currently owning one and many planning to make a purchase within the next year. High penetration and long purchase cycles can challenge growth, but innovations that answer the need for convenience can encourage premium spending. In ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  2. Hispanics and Shopping for Groceries - US - October 2017

    "In an increasingly competitive landscape, value-oriented Hispanics shop at a variety of store types in any given week. As each grocery retailer defends its turf, the challenge is to keep shoppers in the store longer and make them notice categories they typically associate with other stores. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  3. Water Filtration - US - October 2017

    Despite consumer interest in healthy living and concerns about water quality, the water filtration category declined 3% from the year prior, reaching estimated sales of $785 million in 2017.

    While niche, there may be opportunities to stimulate the market. Brands may be able to differentiate from ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  4. DIY Home Improvement & Maintenance - US - September 2017

    "Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY projects. For this ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  5. Home Laundry Products - US - August 2017

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  6. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  7. Cleaning the House - US - July 2017

    "Housecleaning is a weekly routine with adults spending an average of nearly four hours a week cleaning. Demand for time-saving solutions makes convenient and robust cleaning products crucial. However, young adults also prioritize sensory attributes, such as scent and visual cues while cleaning. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  8. Grilling and Barbecuing - US - July 2017

    "The grilling and barbecuing market continues to perform well, parallel to the improving economy as well as adults’ growing enthusiasm for grilling. High household penetration challenges the market, yet the category is poised for moderate growth as younger adults embrace grilling as a regular ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  9. Cookware - US - June 2017

    "Cookware sales have remained slow amid high household penetration, yet steady growth is likely attributed to consumers’ generally positive attitudes toward cooking and baking at home. While adults find health and creative benefits to the process, there is interest in furthering their skills in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  10. Dishwashing Products - US - May 2017

    "The dishwashing category is mature, with just a few companies dominating the market. Although leading brands and convenient formats have led sales growth, consumers are price driven in their purchases. Robust cleaning, especially removing food residue and cutting grease, is crucial for entering ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    US
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