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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Toilet Cleaning, Bleaches and Disinfectants - UK - April 2017

    “Dettol’s launch of a spray format has added versatility and convenience to disinfectants, and has rejuvenated the segment as a consequence. Prominent product launches and advertising campaigns from Bloo and Duck have also shown that there is potential for value growth within the toilet cleaning ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  2. Hard Surface Cleaning and Care - UK - April 2017

    “The dominance of multipurpose cleaners, a lack of product development and reduced advertising spend have created a perfect storm for the hard surface cleaners category, which continues to struggle to show growth despite the rising population and number of households. However, with discounting and ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  3. Consumers and the Economic Outlook: Quarterly Update - UK - March 2017

        “Consumer sentiment has remained strong, reflecting growing real wages, low unemployment and, as yet, the absence of any major economic upheaval post-EU vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  4. Consumer Trends, Attitudes and Spending Habits for the Home - UK - March 2017

    “Decorating, buying new furniture and flooring top the wish list for 2017. Owner-occupiers are the most engaged with spending on the home. Consumers are seamlessly using a range of channels when shopping, although their desire to judge for themselves remains a major reason why they will continue ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  5. Household Paper Products - UK - February 2017

    “Purchasing household paper products tends to be a habitual process, meaning that brands need to work to break habits in order to increase sales. There are consumer concerns about the environment in this category, suggesting that there may be scope to increase interest in recycled or alternative ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  6. Accessorising the Home - UK - January 2017

    “Choice of home accessories can be a way of expressing emotions, building fond memories into a home and adding personality to a room. Shoppers will look for their perfect accessory – just right – explaining why so many seek something a little out of the ordinary. But price matters too – the ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    January 2017
    UK
  7. Home Storage Solutions - UK - December 2016

    “The UK’s homes are getting smaller, but people have more and more possessions. Home storage has become an integral part of every home, serving to help households run smoothly, take control of their surroundings and keep on top of clutter. By storing things better, tasks around the home, including ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  8. Small Kitchen Appliances - UK - November 2016

    “Creating healthier foods for wellbeing in a convenient way is the key theme driving demand for blenders, kitchen machines and soup makers. This segment of the market has been strong, taking over from juicers and food processors which had been on trend in the previous couple of years. Meanwhile ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  9. Fabric Care and Other Washing Ancilliaries - UK - November 2016

     “New product launches have created growth in value sales in fabric care, in contrast to many other household care categories including laundry detergents. While recent launches in the fabric conditioner space have focused on premium fragrances and longer-lasting freshness, there may be scope to ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  10. Bedrooms and Bedroom Furniture - UK - October 2016

    “Innovation is very important for manufacturers of bedroom furniture, beds and mattresses and this is helping to encourage shoppers to spend a little more. New methods of construction, technical foams and innovative fabrics are promising more hygienic beds, temperature regulation at night and ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    October 2016
    UK
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