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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Toilet Cleaning, Bleaches and Disinfectants - UK - April 2016

    “The continued shift towards multipurpose cleaning products and low-cost bleach is affecting value sales in the toilet cleaning, bleaches and disinfectants category as consumers look to save money and space in the home. To combat this, branded bleaches and specialist toilet care brands must ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  2. UK Retail Rankings - April 2016

    The food superstores are losing market share to the discounters and convenience stores as there is a movement of population back into the inner cities. New strategies are developing and Sainsbury's has made an agreed bid for Argos. Tesco has yet to show its hand, but it is staging an impressive ...

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    US $2,828.70 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  3. Hard Surface Cleaning and Care Products - UK - March 2016

    “The hard surface cleaning and care market is in decline, a result of competitive pricing and consumers relying on fewer multipurpose products. In a particularly price-sensitive category brands can look to add value by demonstrating how their products can save consumers time and effort while ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    March 2016
    UK
  4. Consumer Trends, Attitudes and Spending Habits on the Home - UK - March 2016

    “The UK’s 27 million households spent £27.2 billion on buying for their homes in 2015. And when the housing market is buoyant, people spend more freely to create the homes they want. Owner-occupiers and those who feel that their finances are healthy are the most active group of purchasers for the ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    March 2016
    UK
  5. Household Paper Products - UK - February 2016

    “The increasing popularity of the discount retail sector, in particular the expansion of the German chains Lidl and Aldi, has negatively impacted value sales of household paper products in recent years by driving down household spend on the category. Whilst the essential nature of products in this ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    February 2016
    UK
  6. Carpets and Floorcoverings - UK - January 2016

    “At last retailers are trying to escape from always relying on discounting to generate interest and are shifting their emphasis to home-making and style. This comes at a time when the market has gained momentum, with new energy because of stronger consumer confidence and a pick-up in the housing ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    January 2016
    UK
  7. Small Kitchen Appliances - UK - December 2015

    “High levels of prime time television exposure for cookery, including The Great British Bake Off, MasterChef and The Hairy Bikers, are creating interest in top of the range food preparation equipment. And healthy eating trends have helped drive demand for blenders, liquidisers and juicers. Product ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  8. The Laundry Consumer - UK - December 2015

    “Washing and drying behaviour when doing the laundry can have a significant influence on usage of laundry detergents and fabric care products, with a number of elements of people’s laundry routines interacting together to determine what products they buy. Key issues for consumers are performance, ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  9. Ovens and Microwaves - UK - November 2015

    “Design of ovens and hobs is evolving rapidly with innovations that include sensor-controlled cooking, new functionality and easier cleaning. The cost of new technologies such as induction is falling, making this affordable to the mainstream and competing with gas for controllability and ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  10. Floor Cleaning and Care - UK - November 2015

    “Continuing innovation combined with a willingness among consumers to pay more for added features or buy secondary products in addition to their main vacuum cleaner have helped to drive strong growth in floor care sales. Cordless ranges have been a particular focus of NPD activity and have more ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    November 2015
    UK
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