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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - UK - December 2009

    Too many small kitchen appliances quickly lose their novelty appeal and end up at the back of a cupboard. Manufacturers need to remind the two-fifths of adults with appliances that they no longer use of their products’ benefits and inspire them with new ideas for using them.

    Consumers are becoming ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    December 2009
    UK
  2. Home Office - UK - November 2009

    • Working at home is a major driver for buying home office furniture. Over one in five online adults (7.7m) work at home at least some of the time.
    • Home office furniture is mostly found in multi-function rooms such as living rooms and bedrooms. Less than one in five (6.3m) have a separate study.
    • With ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    November 2009
    UK
  3. Bedrooms - UK - October 2009

    • There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
    • When choosing a bed people don't just go for the cheapest ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    October 2009
    UK
  4. Household Fresheners - UK - October 2009

    • More than four in ten adults have an air freshener on hand in the bathroom, but there is a strong preference to open the window rather than use air fresheners.
    • Households with cats, dogs or caged birds are significantly more likely than average to use household fresheners or scented candles in ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    October 2009
    UK
  5. Housewares Retailing - UK - October 2009

    • The impact of the recession on housewares is clearly shown by 2.5 million fewer adults buying housewares in 2009 compared with 2006, with purchases such as curtains and lighting among the most affected.
    • Among retailers it is the supermarkets and Wilkinson's who have gained the most ground since ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    October 2009
    UK
  6. Health and Hygiene - Fear of Germs and Bacteria - UK - September 2009

    Swine flu has been at the centre of media coverage since May 2009. Now declared a pandemic with government advertising to educate people of ways to reduce the spread of the virus, it has very much entered the public consciousness. Qualitative research run by Mintel with Toluna shows that, although ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    September 2009
    UK
  7. Home Utility Suppliers - UK - September 2009

    At a time of recession, the dominant issue among consumers in the home utilities market is price, but for the companies the bigger, longer-term issue is that of reducing carbon emissions to tackle the problem of climate change. In the gas and electricity markets there has been a great deal of ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    September 2009
    UK
  8. Kitchens - UK - August 2009

    • With UK homes getting smaller, clever storage is the most wanted feature by more than six out of ten (22 million internet users aged 16-64), reinforcing the merit of manufacturers continuing efforts to innovate in this area.
    • Consumers are dissatisfied with inadequate lighting when using the ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    August 2009
    UK
  9. Bathrooms - UK - August 2009

    Mintel’s last report on this market was Bathroom Furniture and Accessories in August 2007. Since then manufacturers have been pulling out all the stops in creativity and innovation, both in design and technology, especially with products designed to achieve greater efficiency in water usage.

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    August 2009
    UK
  10. Household Cleaning Products - UK - July 2009

    Since Mintel’s last Household Cleaning report was published in July 2008, the economic downturn has deepened, with the UK officially entering recession in January 2009. Advertising budgets have been cut and heavy price promotions and extra product offers at the point of sale are being used by the ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    July 2009
    UK
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