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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - UK - December 2011

    “There has been a proliferation of choice in small kitchen appliances and innovation has touched almost every aspect of product styling and design. Today’s consumers are met with a range of choices that span rock bottom value products right through to high-tech luxury items. Products are available ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2011
    UK
  2. Household Hard Surface Cleaning and Care Products - UK - December 2011

    “Although well-known brands dominate the market, shoppers are particularly price-conscious when buying hard surface cleaners and are reluctant to pay more than they need to for a particular brand or for environmentally friendly products. Special offers will remain one of the biggest factors ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2011
    UK
  3. Consumers and The Economic Outlook - Quarterly Update - UK - November 2011

    The report includes an overview of the changes in household well-being over the last three years, a breakdown of planned and recent spending, and consumers' assessment of when the feelgood factor will return to the economy.

    Free to Mintel Oxygen subscribers, the report is the second in an ongoing ...

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    US $1,288.43 (Excl.Tax)
    Consumer Report
    November 2011
    UK
  4. Ovens and Microwaves - UK - November 2011

    “Consumers have a wider choice than ever before of cookers. Modular built-in separates have been developed which allow consumers to select the appliances and functionality they want and create a ‘bank’ of appliances. Features such as built-in microwaves that match the other ovens, ‘domino’ hobs ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2011
    UK
  5. Laundry Habits - UK - November 2011

    “Laundry patterns are gradually changing, with more men under the age of 55 sharing the responsibilities and consumers responding to the manufacturer push to run more wash loads on lower temperatures and shorter cycles to save energy. A strong desire for clothes that always smell fresh also ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2011
    UK
  6. Bedrooms and Bedroom Furniture - UK - October 2011

    "Bedrooms are becoming places where people need to store a lot of possessions, often in tricky or small spaces. So bedroom furniture is designed to be much more adaptable to allow shoppers a range of options, so they can customise the kind of storage they need. Also, customers tell us that they ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2011
    UK
  7. Air Fresheners and Air Care - UK - October 2011

    “While air care products are widely used, using them continually or most days is less common than occasional usage. A large proportion of people are still put off using air fresheners as they see them as artificial, so brands need to reach out to those who want to maintain a fresh home but like to ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2011
    UK
  8. Toilet Cleaning and Care - UK - September 2011

    Specialist toilet care products form part of a wider market of products for cleaning the toilet, with liquid/gel toilet cleaners in strong competition with other cleaning products, particularly bleaches. In-bowl rim blocks and liquids/gels, and in-cistern blocks that make up the flush treatment ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2011
    UK
  9. Kitchens and Kitchen Furniture - UK - September 2011

    The consumer market for kitchen furniture is heavily dependent on refurbishment activity by home owners, as people upgrade their kitchens, extend their homes and invest in new appliances. But refurbishment projects such as a kitchen upgrade can be one of the largest expenses and most complex home ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2011
    UK
  10. Bathrooms and Bathroom Accessories - UK - August 2011

    Today’s consumer in the bathroom and accessories market has more choice than ever before. Bathroom manufacturers have been highly innovative with a plethora of new styles and designs to suit a wide range of tastes. And signs are that the bathroom market could become even more interesting as we ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2011
    UK
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