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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. The Laundry Consumer - UK - December 2013

    “Both the growth in the number of households and the increase in the total size of the population are important in terms of their potential to drive increased demand for laundry detergents and appliances. Forecast growth rates vary depending on age and lifestage, but perhaps more importantly it is ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  2. Small Kitchen Appliances - UK - December 2013

    “Despite the economic gloom that has shrouded consumers in the last five years we have seen significant demand for coffee machines and food mixers. People’s love affair with good coffee stemmed from enjoying their coffee shop experiences and now they want to create coffee shop quality at home. ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  3. Household Hard Surface Cleaning and Care Products - UK - November 2013

    “Cautious consumer spending along with private label and promotional activity present a challenge for the market. But there are opportunities for growth if hard surface cleaning brands can evolve much stronger points of reference and meet a wider range of needs which are not just about getting a ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2013
    UK
  4. Energy Utility Suppliers - UK - November 2013

    “For energy suppliers it is important to continue to compete for market share but there is also scope to continue to expand into related markets such as home maintenance, home security or telecommunications. Related energy markets such as installation or home generation (eg solar electricity, ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2013
    UK
  5. Toilet Cleaning - UK - October 2013

    “The specialist toilet care market has struggled to maintain momentum. However, it is also the case that toilet care has changed considerably – gone are the days when a bit of bleach down the toilet was enough. Through taking more of a cue from consumer wants and needs, brands in toilet cleaning ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2013
    UK
  6. Bedrooms and Bedroom Furniture - UK - October 2013

    “Manufacturers and retailers are continuing to innovate, adding value to beds and bedroom furniture and helping to stimulate demand. In recent years times have been tough as consumers with low levels of confidence have held back from making big-ticket purchases. And this has caused some of the ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2013
    UK
  7. Air Fresheners - UK - September 2013

    “Sales of air fresheners could be boosted in a number of ways, including focusing more on room specific products, the elimination of specific cooking or food smells or the provision of added functional benefits to boost health and wellness. Brand loyalty and engagement could be increased through ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2013
    UK
  8. Kitchens and Kitchen Furniture - UK - September 2013

    ‘People expect a lot from their kitchens. They want the kitchen to be an organised space that can accommodate a lot of possessions, and be a place to eat and entertain. A kitchen must combine practicality, style and a sense of status. But modern homes are getting smaller and a lot of people are ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2013
    UK
  9. Furniture Retailing - UK - August 2013

    “Retailing is changing. This is partly due to the advent of the internet and partly because of a growing reluctance to drive to out-of-town stores. Furniture retailers have adapted to the internet, their next challenge is to think long and hard about the future of the superstore. Their first move ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2013
    UK
  10. Laundry Detergents and Fabric Conditioners - UK - August 2013

    “Although sales growth has returned, the laundry market still faces many challenges such as the relatively low level of brand loyalty and the consumer reliance on periods of price promotions to stock-up on products. Utilising refillable packs and product subscription offers presents an opportunity ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2013
    UK
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