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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - UK - December 2015

    “High levels of prime time television exposure for cookery, including The Great British Bake Off, MasterChef and The Hairy Bikers, are creating interest in top of the range food preparation equipment. And healthy eating trends have helped drive demand for blenders, liquidisers and juicers. Product ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  2. The Laundry Consumer - UK - December 2015

    “Washing and drying behaviour when doing the laundry can have a significant influence on usage of laundry detergents and fabric care products, with a number of elements of people’s laundry routines interacting together to determine what products they buy. Key issues for consumers are performance, ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  3. Ovens and Microwaves - UK - November 2015

    “Design of ovens and hobs is evolving rapidly with innovations that include sensor-controlled cooking, new functionality and easier cleaning. The cost of new technologies such as induction is falling, making this affordable to the mainstream and competing with gas for controllability and ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  4. Floor Cleaning and Care - UK - November 2015

    “Continuing innovation combined with a willingness among consumers to pay more for added features or buy secondary products in addition to their main vacuum cleaner have helped to drive strong growth in floor care sales. Cordless ranges have been a particular focus of NPD activity and have more ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  5. Mobile Phone and Tablet Apps - UK - October 2015

    "The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2015
    UK
  6. The Customer Journey for the Home - UK - October 2015

    “For the future, internet content and dwell time on web pages will be vital metrics for retailers. By encouraging customers to browse for longer on their websites, retailers are more likely to convert browsers into purchasers, even if those customers go on to buy in stores. Developments of ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2015
    UK
  7. Food and Non-food Discounters - UK - September 2015

    “In both food and non-food retailing discounters are making a big impact and they still have some way to go. We expect a period of consolidation in non-food discounting which will begin with Poundland absorbing 99p Stores. But even with that bonus Poundland and its multi-price peers led by B&M and ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2015
    UK
  8. Kitchens and Kitchen Furniture - UK - September 2015

    “A livelier housing market is helping improve consumer confidence so that more people are moving house and more home owners are updating their properties. In 2014 sales of fitted kitchens grew by some 4.6% and 2015 is shaping up to be a year with similar growth.

    Popularity of creative home cooking ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2015
    UK
  9. Bathrooms and Bathroom Accessories - UK - August 2015

    “People want sleek, stylish bathrooms, inspired by what they see on television and their experiences of staying in hotels. This is helping fuel demand for fully fitted bathroom furniture which allows them to store their possessions out of sight making for a sophisticated look in the bathroom.”

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2015
    UK
  10. Laundry Detergents and Fabric Care - UK - August 2015

    “A focus on fragrance and more premium products has helped encourage shoppers to trade up and expand their product repertoires; in-wash scent boosters and antibacterial laundry cleaners in particular have created new product categories and helped return the market to growth. The next challenge for ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2015
    UK
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