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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cleaning the House - China - March 2017

    “Rather than trying to speed up consumers’ cleaning frequencies or creating more cleaning tasks for Chinese consumers, opportunities for market growth exist in niche segments such as hard surface cleaners where the product usage is relatively low due to cross-category competition. A good way to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2017
    China
  2. Air Fresheners in China (2017) – Market Sizes

    Air Fresheners in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, ...

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    US $490.79 (Excl.Tax)
    Market Data
    March 2017
    China
  3. Air Care - China - January 2017

    “The mixed segment performance in air care is a reflection of changes in consumer demand in the category. While pure odour eliminating air fresheners will remain as the bulk of the market, future growth drivers are products that go beyond and address indoor air pollution or improve the mental ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2017
    China
  4. Insect Killers & Repellents in China (2016) – Market Sizes

    Insect Killers & Repellents in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers aerosol, liquid, traps, electric and coil insect killers and repellents for homes and gardens. Market size is based on sales for ...

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    US $490.79 (Excl.Tax)
    Market Data
    January 2017
    China
  5. Household Cleaners in China (2016) – Market Sizes

    Household Cleaners in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail ...

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    US $490.79 (Excl.Tax)
    Market Data
    November 2016
    China
  6. Dishwashing Products in China (2016) – Market Sizes

    Dishwashing Products in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market ...

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    US $490.79 (Excl.Tax)
    Market Data
    September 2016
    China
  7. Fabric Care in China (2016) – Market Sizes

    Fabric Care in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to ...

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    US $490.79 (Excl.Tax)
    Market Data
    September 2016
    China
  8. Laundry and Fabric Care - China - August 2016

    “In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
    – Yujing Li, Senior Research Analyst

    This report discusses the following key topics:

    • How can laundry and fabric care ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  9. Paper Products in China (2016) – Market Sizes

    Paper Products in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to ...

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    US $490.79 (Excl.Tax)
    Market Data
    August 2016
    China
  10. Household Paper Products - China - July 2016

    “The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”

    – Yujing Li, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
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