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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Household Paper Products - China - July 2016

    “The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”

    – Yujing Li, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
  2. Nappies and Baby Wipes - China - June 2014

    “Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials."

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2014
    China
  3. Oral Hygiene - China - May 2014

    "The oral hygiene market has experienced steady growth over the past few years, which is expected to continue. In addition, the expansion of modern trade and online retail channels has helped brands to achieve greater geographic coverage to meet increasingly sophisticated consumer needs."

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2014
    China
  4. Household Paper Products - China - January 2014

    “Learning from product innovation in both domestic and overseas household paper markets could help household paper companies to effectively identify gaps in the market and turn unmet needs into concrete business profits.”

    – Jade Liu – Senior Research Analyst

    In this report, we answer the key ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2014
    China