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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Dishwashing - China - May 2014

    “The dishwashing products market has maintained stable growth over the past few years, with the future growth trend expected to continue at similar pace. The development of online retail channels and the expansion of modern trade have widened people’s choice and enabled regional and international ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2014
    China
  2. Oral Hygiene - China - May 2014

    "The oral hygiene market has experienced steady growth over the past few years, which is expected to continue. In addition, the expansion of modern trade and online retail channels has helped brands to achieve greater geographic coverage to meet increasingly sophisticated consumer needs."

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2014
    China
  3. Household Paper Products - China - January 2014

    “Learning from product innovation in both domestic and overseas household paper markets could help household paper companies to effectively identify gaps in the market and turn unmet needs into concrete business profits.”

    – Jade Liu – Senior Research Analyst

    In this report, we answer the key ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2014
    China
  4. Household Hard Surface Cleaning and Care Products - China - December 2013

    “With the population and economy growing, use of household cleaning products is also expected to expand. To take advantage of this, both domestic and foreign manufacturers are racing to build plants in China to establish their strategic footholds.”

    – Lui Meng Chow – Research Analyst

    In this report, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2013
    China
  5. Air Fresheners - China - October 2013

    “Thanks to growing disposable income and urbanisation resulting in an expanding consumer base, the air fresheners market in China has enjoyed steady growth between 2008 and 2012. The effectiveness of eliminating odours remains the second most important factor when buying air fresheners, thus ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2013
    China
  6. Laundry Detergents and Fabric Conditioners - China - August 2013

    “Value growth in the laundry care market in China is clearly beginning to slow down, and competition is mounting. Already we are seeing a reaction to this among leading companies that are looking at increasingly innovative ways to make their products and brands more interesting to consumers. As ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2013
    China
  7. Dishwashing - China - May 2013

    Most Chinese consumers wash their dishes by hand on a daily basis, so beyond cleaning power consumers are looking for more products that are skin-safe, environmentally friendly, provide added hygiene through antibacterial action and are convenient to use.”

    – Matthew Crabbe, Director of Research, ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2013
    China
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