Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

Questions?

Can I purchase a specific section?
Can I receive a sample report?
Why buy syndicated research?

Visit FAQ Section
Have a peek inside

Read more about Mintel Market Reports: see what's included and download a sample report.

View sample reports
  1. Laundry and Fabric Care - China - August 2016

    “In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
    – Yujing Li, Senior Research Analyst

    This report discusses the following key topics:

    • How can laundry and fabric care ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  2. Household Paper Products - China - July 2016

    “The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”

    – Yujing Li, ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
  3. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2016
    China