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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Laundry and Fabric Care - China - August 2016

    “In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
    – Yujing Li, Senior Research Analyst

    This report discusses the following key topics:

    • How can laundry and fabric care ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    August 2016
    China
  2. Household Paper Products - China - July 2016

    “The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”

    – Yujing Li, ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    July 2016
    China
  3. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    March 2016
    China
  4. Laundry and Fabric Care - China - July 2015

    "In order to boost sales in a mature market such as laundry and fabric care, companies and brands could not only tap into more subdivided segments (eg products designed for kids in different age ranges) but also target specific consumer groups (eg 20-24-year-olds).”

    – Yujing Li, Senior Research ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    July 2015
    China
  5. Cleaning the House - China - March 2015

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

    • Household services ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    March 2015
    China
  6. Fabric Care - China - August 2014

    “Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    August 2014
    China
  7. Nappies and Baby Wipes - China - June 2014

    “Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials."

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    £3,235.48 (Excl.Tax)
    Consumer Report
    June 2014
    China
  8. Dishwashing - China - May 2014

    “The dishwashing products market has maintained stable growth over the past few years, with the future growth trend expected to continue at similar pace. The development of online retail channels and the expansion of modern trade have widened people’s choice and enabled regional and international ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    May 2014
    China
  9. Oral Hygiene - China - May 2014

    "The oral hygiene market has experienced steady growth over the past few years, which is expected to continue. In addition, the expansion of modern trade and online retail channels has helped brands to achieve greater geographic coverage to meet increasingly sophisticated consumer needs."

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    £3,235.48 (Excl.Tax)
    Consumer Report
    May 2014
    China
  10. Household Paper Products - China - January 2014

    “Learning from product innovation in both domestic and overseas household paper markets could help household paper companies to effectively identify gaps in the market and turn unmet needs into concrete business profits.”

    – Jade Liu – Senior Research Analyst

    In this report, we answer the key ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    January 2014
    China
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