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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Residential Flooring - US - March 2017

    "A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  2. Consumers and the Economic Outlook: Quarterly Update - UK - March 2017

        “Consumer sentiment has remained strong, reflecting growing real wages, low unemployment and, as yet, the absence of any major economic upheaval post-EU vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  3. Consumer Trends, Attitudes and Spending Habits for the Home - UK - March 2017

    “Decorating, buying new furniture and flooring top the wish list for 2017. Owner-occupiers are the most engaged with spending on the home. Consumers are seamlessly using a range of channels when shopping, although their desire to judge for themselves remains a major reason why they will continue ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  4. Air Care - US - March 2017

    "The air care market experienced a slight sales decline in 2016, reflective of flat market penetration, increasing competition, and a functional approach to the category. However, interest in air purifying and aromatherapy benefits may encourage increased consumer spend. Adults may also be drawn ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  5. Major Appliances - Canada - February 2017

    "Major appliance brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. Manufacturers will need to address cost-sensitivities as the majority of consumers are influenced by price. This may translate to more entry-level devices with less features ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    Canada
  6. Food Storage and Trash Bags - US - February 2017

    "Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  7. Household Paper Products - UK - February 2017

    “Purchasing household paper products tends to be a habitual process, meaning that brands need to work to break habits in order to increase sales. There are consumer concerns about the environment in this category, suggesting that there may be scope to increase interest in recycled or alternative ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  8. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  9. Household Care Packaging Trends - US - January 2017

    "Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    US
  10. Air Care - China - January 2017

    “The mixed segment performance in air care is a reflection of changes in consumer demand in the category. While pure odour eliminating air fresheners will remain as the bulk of the market, future growth drivers are products that go beyond and address indoor air pollution or improve the mental ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2017
    China
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