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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. UK Retail Rankings - April 2017

    The retail industry has seen strong demand over the last six years.  There has been compound annual growth of 3% and most of that has been volume growth as there has bene minimal inflation for much of the time and deflation in some sectors, especially food. In fact average annual volume growth in ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  2. Major Domestic Appliances - UK - April 2017

    “Few consumer sectors enjoy the pace of innovation and change that characterises the market for major domestic appliances. Better functionality, better energy efficiency and water savings rank among the advances in recent years and this has transformed choices. But arguably the greatest change is ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  3. Mattresses - US - April 2017

    "The mattress category has undergone significant change in recent years due to new product segmentation, changing consumer needs, and e-commerce sales. Mattress purchasers are primarily quality driven, especially as sleep becomes a health priority. Brick-and-mortar retailers benefit from the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  4. Toilet Cleaning, Bleaches and Disinfectants - UK - April 2017

    “Dettol’s launch of a spray format has added versatility and convenience to disinfectants, and has rejuvenated the segment as a consequence. Prominent product launches and advertising campaigns from Bloo and Duck have also shown that there is potential for value growth within the toilet cleaning ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  5. Hard Surface Cleaning and Care - UK - April 2017

    “The dominance of multipurpose cleaners, a lack of product development and reduced advertising spend have created a perfect storm for the hard surface cleaners category, which continues to struggle to show growth despite the rising population and number of households. However, with discounting and ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  6. Mudanças nos Hábitos de Limpeza de Casa - Brasil - Março 2017

    "A maior participação dos jovens consumidores em tarefas de limpeza doméstica e a necessidade de economizar tempo e dinheiro são alguns dos principais fatores que influenciam as compras dos consumidores e lançamentos de produtos."
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório analisa ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    Brazil
  7. Changing Household Cleaning Habits - Brazil - March 2017

    “Higher participation of young consumers in household cleaning tasks and the need to save money and time are some of the main factors influencing consumer purchases and product launches.”

    –    Renata Pompa de Moura, Research Manager

    This report will cover the following areas:

    • Promoting cleaning as a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    Brazil
  8. Cleaning the House - China - March 2017

    “Rather than trying to speed up consumers’ cleaning frequencies or creating more cleaning tasks for Chinese consumers, opportunities for market growth exist in niche segments such as hard surface cleaners where the product usage is relatively low due to cross-category competition. A good way to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2017
    China
  9. Residential Flooring - US - March 2017

    "A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  10. Consumers and the Economic Outlook: Quarterly Update - UK - March 2017

        “Consumer sentiment has remained strong, reflecting growing real wages, low unemployment and, as yet, the absence of any major economic upheaval post-EU vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    March 2017
    UK
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