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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cleaning in and Around the Home - UK - August 2016

    “The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  2. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  3. Oral Care - UK - June 2016

    “Value sales growth in the UK oral care market has been increasingly undermined by falling sales in the mouthwash segment and a decline in new product launches. This underlines the importance of product innovation to the category if it is to return to a higher growth rate in the future.”
    – Jack ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    June 2016
    UK
  4. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings before Britons start ...

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  5. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2016
    China
  6. Household Care Packaging Trends - US - January 2016

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  7. Mobile Phone and Tablet Apps - UK - October 2015

    "The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    October 2015
    UK
  8. Cleaning the House - China - March 2015

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

    • Household services ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2015
    China
  9. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  10. Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    US
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