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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings before Britons start ...

    Read More
    US $2,842.31 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  2. British Lifestyles 2015: At the Intersection of Tradition and Globalisation - UK - April 2015

    “Having basked in the glory of the London Olympics and the Queen’s Diamond Jubilee, Brand Britain now needs to figure out how to capitalise on opportunities provided by the increased pace of globalisation and also address the unique challenges open markets present.

    Read More
    US $2,842.31 (Excl.Tax)
    Consumer Report
    April 2015
    UK
  3. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  4. British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    April 2014
    UK
  5. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  6. Nappies and Baby Wipes - UK - April 2012

    “Around 31% of parents use baby wipes for general cleaning. To encourage usage of cleaning-specific wipes, brands (eg Kandoo) could be extended and positioned as ‘toy wipes’, which are ideal for cleaning babies’ and children’s plastic toys, to kill germs but be safe for babies. The wipes could ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    April 2012
    UK
  7. Baby and Nursery Equipment - UK - January 2012

    “Today’s babies can have it all, and more. There is a plethora of goods and manufacturers continue to innovate, with plenty of activity in terms of new styling, new functionality and new equipment. Yet, this is set against a background where one in five shoppers buy most products online and the ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    January 2012
    UK
  8. Baby Boomers Across Seven Categories - US - October 2011

    Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.

    This report provides ...

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    US $2,000.00 (Excl.Tax)
    Consumer Report
    October 2011
    US
  9. Baby and Nursery Equipment - UK - February 2011

    Since 2005 there has been a baby boom, with higher birthrates helping fuel demand for baby equipment. But, over the next five years, the number of babies born each year is forecast to stabilise. Mintel looks at the implications of a steady birthrate for today’s suppliers.

    • Consumer spending on baby ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2011
    UK
  10. Nappies and Baby Wipes - UK - August 2010

    Mintel last reported on the market for nappies and baby wipes in April 2008. The market has continued to grow, despite the ongoing downward pressure on prices from promotional deals and own-label products.

    • Despite the recession, sales of nappies and wipes have held up strongly as consumers continue ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2010
    UK