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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Consumers and the Economic Outlook: Quarterly Update - UK - March 2017

        “Consumer sentiment has remained strong, reflecting growing real wages, low unemployment and, as yet, the absence of any major economic upheaval post-EU vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  2. The Connected Home - UK - May 2016

    “The smartphone is consumers’ preferred control mechanism for the connected home. However, current platform fragmentation means that consumers may need several different apps to control all of their connected home devices. Android and iOS continue to dominate the smartphone OS market in the UK, ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    May 2016
    UK
  3. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings before Britons start ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  4. Connected Living - Smart Home and Integrated Devices - Canada - April 2016

    "The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, safety, security and energy and money savings will support the progression of the smart home market."

    Andrew Zmijak, Research Analyst, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    Canada
  5. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  6. Mobile Phone and Tablet Apps - UK - October 2015

    "The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    October 2015
    UK
  7. British Lifestyles 2015: At the Intersection of Tradition and Globalisation - UK - April 2015

    “Having basked in the glory of the London Olympics and the Queen’s Diamond Jubilee, Brand Britain now needs to figure out how to capitalise on opportunities provided by the increased pace of globalisation and also address the unique challenges open markets present.

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    April 2015
    UK
  8. Consumers and the Economic Outlook: Quarterly Update - UK - October 2014

    “The revival in confidence has stalled. Although the economy is picking up speed, the population as a whole isn’t feeling the benefit of the recovery. People are as likely to say that they feel worse off than they did a year ago as they are to say that their finances have improved.

    The headline ...

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    US $1,236.29 (Excl.Tax)
    Consumer Report
    October 2014
    UK
  9. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  10. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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    US $1,236.29 (Excl.Tax)
    Consumer Report
    July 2014
    UK
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