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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Residential Flooring - US - March 2017

    "A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  2. Air Care - US - March 2017

    "The air care market experienced a slight sales decline in 2016, reflective of flat market penetration, increasing competition, and a functional approach to the category. However, interest in air purifying and aromatherapy benefits may encourage increased consumer spend. Adults may also be drawn ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  3. Food Storage and Trash Bags - US - February 2017

    "Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  4. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  5. Household Care Packaging Trends - US - January 2017

    "Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    US
  6. Household Cleaners in US (2016) – Market Sizes

    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail ...

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    US $372.75 (Excl.Tax)
    Market Data
    January 2017
    US
  7. Household Cleaners in US (2016) – Market Sizes

    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail ...

    Read More
    US $372.75 (Excl.Tax)
    Market Data
    January 2017
    US
  8. Insect Killers & Repellents in US (2016) – Market Sizes

    Insect Killers & Repellents in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers aerosol, liquid, traps, electric and coil insect killers and repellents for homes and gardens. Market size is based on sales for household ...

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    US $372.75 (Excl.Tax)
    Market Data
    December 2016
    US
  9. Household Cleaning Equipment - US - December 2016

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  10. Small Kitchen Appliances - US - December 2016

    "After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
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