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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Bathrooms and Bathroom Accessories - UK - August 2017

    “Consumers are attracted to retailers that can offer a full planning and design service, highlighting the importance of attracting and training good staff in stores. Designers have a significant opportunity to help households manage their bathroom clutter by injecting additional storage solutions, ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  2. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  3. Home Laundry Products - US - August 2017

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  4. Consumers and the Economic Outlook: Quarterly Update - UK - July 2017

    "The snap election clearly unsettled consumers. All three of our measures of sentiment fell between April and May. And the inconclusive result means that there was no immediate bounce in confidence post-election. Instead, our data shows that people were even more concerned after the results were ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    July 2017
    UK
  5. Air Care - UK - July 2017

    “Although scent is a vital part of the air care category, many people still look towards the category for pure function: removing odours. As a result, fragrance-free products may provide a future area of growth as brands try to allay concerns over ingredients, and reduce discouraging factors such ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    July 2017
    UK
  6. Furniture Retailing - UK - July 2017

    “The furniture sector has enjoyed a number of good years, but the market looks set to become much more challenging. It is therefore more important than ever for furniture retailers to ensure they have a clear position in the market, highlighting how they are delivering value for money while ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    July 2017
    UK
  7. Cleaning the House - US - July 2017

    "Housecleaning is a weekly routine with adults spending an average of nearly four hours a week cleaning. Demand for time-saving solutions makes convenient and robust cleaning products crucial. However, young adults also prioritize sensory attributes, such as scent and visual cues while cleaning. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  8. Laundry and Fabric Care - China - July 2017

    “Even though the laundry and fabric care market in China has been saturated with steady demand, brands are investing in new product development to keep consumers engaged and trading up to products with additional functions and concentrated liquid detergents. However, fabric conditioners and ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
  9. Grilling and Barbecuing - US - July 2017

    "The grilling and barbecuing market continues to perform well, parallel to the improving economy as well as adults’ growing enthusiasm for grilling. High household penetration challenges the market, yet the category is poised for moderate growth as younger adults embrace grilling as a regular ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  10. Shopping Locations - UK - June 2017

    “Vacancy rates at retail parks are at their lowest level in years, as the discounters rapidly snap up space. However, there has been a notable rise in young people shopping at the major centres over the last year, reflecting the shift to inner city living, and we wonder if the discounters will ...

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    June 2017
    UK
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