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Leisure Time Market Research

Mintel’s leisure time market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure time market size and leisure time market share.


Mintel’s leisure time industry reports can help you gain further insight into the leisure time market trends and gain valuable leisure time consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure time industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  2. Holiday Booking Process - China - October 2014

    Holiday Booking Process - China - October 2014

    “Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and ...

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  3. Mobile Apps - US - October 2014

    Mobile Apps - US - October 2014

    “The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater ...

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  4. Asian American Lifestyles and Entertainment - US - September 2014

    Asian American Lifestyles and Entertainment - US - September 2014

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most ...

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  5. Leisure Time - Canada - August 2014

    Leisure Time - Canada - August 2014

    "With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools."

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  6. Lazer - Brasil - Agosto 2014

    Lazer - Brasil - Agosto 2014

    “O mercado de lazer é abrangente e envolve atividades dentro e fora de casa, que as pessoas fazem na companhia da família, amigos, sozinhas ou por meio da tecnologia. Dentre essa diversidade de opções, destaca-se o desenvolvimento dos jogos eletrônicos, que impulsionou a movimentação de ...

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  7. Leisure Time - Brazil - August 2014

    Leisure Time - Brazil - August 2014

    “The leisure market in Brazil is wide-ranging and it involves out-of-home as well as at-home activities that consumers do with their family, friends, alone or using technology. One of the most popular leisure activities is electronic gaming, which generated approximately 850 million reais with the ...

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  8. Movie Sales and Rentals - US - August 2014

    Movie Sales and Rentals - US - August 2014

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are ...

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  9. Sports Participation - UK - September 2014

    Sports Participation - UK - September 2014

    “While Britons may be increasingly willing to do the right thing for the good of their health, their preference for doing the easy thing means sports participation will not automatically gain as consumers change their dietary habits before their activity ones.”
    – David Walmsley, Senior Leisure ...

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  10. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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