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Leisure Time Market Research

Mintel’s leisure time market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure time market size and leisure time market share.


Mintel’s leisure time industry reports can help you gain further insight into the leisure time market trends and gain valuable leisure time consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure time industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Digital and Print Magazines - US - December 2014

    Digital and Print Magazines - US - December 2014

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance ...

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  2. Live Entertainment - US - December 2014

    Live Entertainment - US - December 2014

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of ...

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  3. Movie Theaters - US - November 2014

    Movie Theaters - US - November 2014

    “Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.”– Dana Spencer, Research Analyst – Lifestyles, Travel and Leisure

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  4. Marketing to Teens - China - November 2014

    Marketing to Teens - China - November 2014

    “Brands will need to have a full understanding of teenagers’ attitudes and behaviour before they can effectively market to them. Knowing the multiple facets of today’s teenagers and seeing their key pursuits and needs are both important.”
    – Laurel Gu, Senior Research Analyst

    This report answers the ...

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  5. Leisure Review - UK - December 2014

    Leisure Review - UK - December 2014

    “With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core overheads essentially ...

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  6. Visitor Attractions - UK - December 2014

    Visitor Attractions - UK - December 2014

    “Technological advances are providing the opportunity for attractions to innovate in terms of the experience they can offer. They are able to create far more sensory and immersive experiences that will further blur the lines between fun and learning”.
    – Rebecca McGrath, Research Analyst

    This report ...

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  7. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar eventos caros e de ...

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  8. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  9. Holiday Booking Process - China - October 2014

    Holiday Booking Process - China - October 2014

    “Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and ...

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  10. Cinemas - UK - November 2014

    Cinemas - UK - November 2014

    “Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.”
    – Rebecca McGrath, Research Analyst

    This report looks at the following ...

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