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Leisure Time Market Research

Mintel’s leisure time market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure time market size and leisure time market share.


Mintel’s leisure time industry reports can help you gain further insight into the leisure time market trends and gain valuable leisure time consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure time industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Movie Theaters - US - November 2014

    Movie Theaters - US - November 2014

    “The movie theater industry is facing threats from all sides, with studios trying to shrink the exhibition window, consumers increasingly staying at home for their entertainment, and a new generation of moviegoers who expect entertainment content to be customizable and on-demand. Movie theaters ...

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  2. Marketing to Teens - China - November 2014

    Marketing to Teens - China - November 2014

    “Brands will need to have a full understanding of teenagers’ attitudes and behaviour before they can effectively market to them. Knowing the multiple facets of today’s teenagers and seeing their key pursuits and needs are both important.”
    – Laurel Gu, Senior Research Analyst

    This report answers the ...

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  3. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar eventos caros e de ...

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  4. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  5. Holiday Booking Process - China - October 2014

    Holiday Booking Process - China - October 2014

    “Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and ...

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  6. Cinemas - UK - November 2014

    Cinemas - UK - November 2014

    “Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.”
    – Rebecca McGrath, Research Analyst

    This report looks at the following ...

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  7. Football - UK - November 2014

    Football - UK - November 2014

    “Football’s offerings across the digital platforms that are the game’s new frontier are so far preaching primarily to the converted rather than building a new audience beyond its core match-going support.”
    – David Walmsley, Senior Leisure Analyst

    This report answers the following questions:

    • What will ...

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  8. Mobile Apps - US - October 2014

    Mobile Apps - US - October 2014

    “The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater ...

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  9. Music Concerts and Festivals - UK - October 2014

    Music Concerts and Festivals - UK - October 2014

    “With companies like Live Nation promoting thousands of concerts and festivals each year, or AEG having such a strong position in London in terms of the sheer number of major venues that it operates, there is the potential for promoters to offer a season ticket, which could be used mainly to ...

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  10. Online Gaming and Betting - UK - October 2014

    Online Gaming and Betting - UK - October 2014

    “Political and public pressure for new restrictions on television gambling ads comes at an opportune moment for an industry looking to wean itself off free money promotions and move to more sophisticated marketing strategies around brand, product and experience.”

    – David Walmsley, Senior Leisure ...

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