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Leisure Time Market Research

Mintel’s leisure time market research reports provide a comprehensive and extensive overview of the marketplace including information on the leisure time market size and leisure time market share.


Mintel’s leisure time industry reports can help you gain further insight into the leisure time market trends and gain valuable leisure time consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute leisure time industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Mobile Phones - US - February 2015

    Mobile Phones - US - February 2015

    “Customer loyalty has solidified the position of current market leaders for the short term. However, these and all mobile phone brands will face a mounting pressure to lower prices in light of greater competition globally and approaching smartphone market saturation in the US.”
    – Bryant Harland, ...

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  2. Marketing to Over 55s - China - February 2015

    Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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  3. Outdoor Enthusiasts - US - February 2015

    Outdoor Enthusiasts - US - February 2015

    “The outdoor recreation market has remained stable over the past several years with about half of Americans aged six and older participating in outdoor activities. However, participants are engaging in these activities infrequently, spending most of their leisure time watching TV or on the ...

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  4. Foodservice Trends - Canada - January 2015

    Foodservice Trends - Canada - January 2015

    “Imparting a sense of value will be key to encouraging restaurant patronage, be it dine in or takeout, especially in light of increasing grocery costs. Outside of loyalty programs, restaurants can also create value in adjustments to menu items such as offering smaller portions with smaller price ...

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  5. Hispanic Consumers and Dining Out - US - January 2015

    Hispanic Consumers and Dining Out - US - January 2015

    “As Hispanics’ expenditures on dining out continue to grow, restaurants that work toward making Hispanics feel welcomed may not only entice them to return, but may benefit from them sharing their good experiences at the restaurant with others; when Hispanics think about where to dine out, they ...

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  6. Family Leisure Trends - US - January 2015

    Family Leisure Trends - US - January 2015

    “Technology has permeated family life, for better or for worse, and work continues to encroach upon family time. In the meantime, the definition of the ‘typical American family’ has shifted. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with ...

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  7. Arts and Crafts Consumer - US - January 2015

    Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Moreover, these digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience. With this ...

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  8. Digital and Print Magazines - US - December 2014

    Digital and Print Magazines - US - December 2014

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance ...

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  9. Online Dating - UK - January 2015

    Online Dating - UK - January 2015

    “The abuse that is directed principally towards women on online dating websites and apps, along with issues of safety, has received increased publicity over the last few years. Dating sites/apps need to explore more ways to combat these issues to avoid them causing significant damage to the ...

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  10. Live Entertainment - US - December 2014

    Live Entertainment - US - December 2014

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of ...

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