Leisure Time Market Research

“The arts and crafts industry has room to grow in the U.S. To increase involvement, marketers must appeal to more consumers by positioning handmade items as conducive to financial, personal, and social gain. The most likely artists and crafters are those who can either save or make money by making ...

“Digital camera manufacturers may offer a product with superior quality and features but with two substantial disadvantages—it is not always at hand and consumers are generally satisfied with the quality and convenience of the camera on their mobile device. Digital pictures can be lost through ...

“With closures slowing, the now-streamlined pub industry is better placed to take control of its own fortunes and focus on its strengths rather than looking for people to blame for its recent problems.”

– Chris Wisson, Senior Drinks Analyst

Some questions answered in this report include:

• What impact ...

“The condition and appeal of the nightclub sector appears to be slowly deteriorating, particularly amongst over-25s. Clubs may well be forced to re-invent their proposition, as over-reliance on 18-24s and students is dangerous should volume projections for the next few years hold true.”

– Paul ...

“While many Americans are drawn to professional sports, leagues and marketers have an ongoing opportunity to make sporting events more accessible to a wider array of fans. They should develop more ways for fans to socialize through on-screen viewership, make it easier for ads to share the screen ...

“The 2012 Olympic Games provided a range of learning points for all spectator sports in terms of how they can enhance their appeal and grow live audiences, whether at events or via media. However, their ability to act on these remains limited by challenges including lack of regular events, ...

“The majority of consumers still prefer to visit bricks-and-mortar venues. However, land-based gambling sectors will have to adjust and improve their offering, as the online channel continues to grow. Online imitations generally offer the same games and markets, whilst odds and payouts can often ...

“Operators looking to leverage consumers’ significant interest in niche cuisine types such as Malaysian, South American, Caribbean, Indonesian and North African should ensure that they are offering clear advice and assistance to consumers as to what the cuisine type is, how they should order it ...

“Although the UK lotteries market is dominated by the National Lottery, it is more diverse than share data would suggest. Players have a widening range of choices in games to play, and operators have plenty to think about in a sector in which interests and preferences vary significantly between ...