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Third Age Market Research

Mintel’s third age market research reports provide a comprehensive and extensive overview of the marketplace including information on the third age market size and third age market share.


Mintel’s third age industry reports can help you gain further insight into the third age market trends and gain valuable third age consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute third age industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Marketing to Baby Boomers - UK - February 2015

    “Whilst many Baby Boomers enjoy financial stability, health is a major consideration for all in this generation. Brands could benefit from focusing on this aspect through their marketing, offering help, guidance and advice to Baby Boomers with existing conditions, or positioning products as ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    February 2015
    UK
  2. Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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    £3,195.84 (Excl.Tax)
    Consumer Report
    February 2015
    China
  3. Marketing to Baby Boomers - US - January 2014

    “Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. If products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor, even those at a higher price.” – Fiona O’Donnell, Senior Lifestyles & Leisure ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    January 2014
    US
  4. Senior Lifestyles - US - December 2013

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active in the workforce, ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    December 2013
    US
  5. Lifestyles of the Over-55s - Brazil - September 2013

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s estimated that by ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    September 2013
    Brazil
  6. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as estimativas, com a ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    September 2013
    Brazil
  7. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

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    £3,199.84 (Excl.Tax)
    Consumer Report
    January 2013
    US
  8. Technology and the Over-55s - UK - January 2013

    ‘It is clear that as an age group, the priorities and requirements of the over-55s are different to that of younger consumers, with service and usability trumping more aesthetic concerns. Brands may not see seniors as their most profitable group, but products and messages tailored towards this ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    UK
  9. Consumer Lifestyles: China's Grey Hairs - December 2012

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these affect their lifestyle, ...

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    £3,195.84 (Excl.Tax)
    Consumer Report
    December 2012
    China
  10. Marketing to Baby Boomers - US - December 2012

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent outliving resources ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    December 2012
    US
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