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Consumer Lifestages Market Research

Mintel’s lifestages market research reports provide a comprehensive and extensive overview of the marketplace including information on the lifestages market size and lifestages market share.


Mintel’s lifestages industry reports can help you gain further insight into the lifestages market trends and gain valuable lifestages consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute lifestages industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Healthy Lifestyles - UK - July 2014

    Healthy Lifestyles - UK - July 2014

    “Health, fitness and nutrition brands could promote the idea of longer-term health as an investment, with incremental steps taken every day, creating a virtuous circle of healthy habits for life.”
    – Ina Mitskavets, Senior Lifestyles and Consumer Analyst

    This report looks at the following areas:

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  2. Marketing to Kids and Tweens - US - May 2014

    Marketing to Kids and Tweens - US - May 2014

    “Companies or brands may be enticed to market directly to kids and tweens because they exert influence over billions in annual spending. However, smart marketers will avoid this temptation and build lasting brand equity through a more tempered approach. They will create positive brand experiences ...

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  3. Activities of Toddlers and Pre-schoolers - US - May 2014

    Activities of Toddlers and Pre-schoolers - US - May 2014

    “Parents are keeping their 2-5-year-olds entertained through traditional activities like reading and physically active play. Traditional gender roles influence the way that moms and dads interact with their children. Moms are more likely to shop with kids and try to play outside as much as ...

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  4. Student Lifestyles - UK - June 2014

    Student Lifestyles - UK - June 2014

    “Universities are operating in an increasingly competitive marketplace for higher education, with an estimated revenue stream of £18.7 billion in the UK. Domestic institutions are also competing with foreign universities, as more and more students choose to study abroad in search of a lower cost ...

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  5. Kids as Influencers - US - April 2014

    Kids as Influencers - US - April 2014

    “Kids are influencing what parents buy, but families are getting harder to reach and more difficult to pigeonhole. We are seeing a shift in the demographics of the ‘traditional family’ as well as massive changes in how media is consumed. Marketers need to develop strategies with content that is ...

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  6. British Lifestyles 2014: The British Dream - UK - April 2014

    British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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  7. Traditional Toys and Games - US - April 2014

    Traditional Toys and Games - US - April 2014

    “Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and adults.”

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  8. Lifestyles of Children and Teens - UK - May 2014

    Lifestyles of Children and Teens - UK - May 2014

    “’Fun’ is the key concept to utilise when catering to the tastes of younger demographics, with television and social media scoring highly on the ‘fun’ factor and, accordingly, enjoying regular use. Publishers of traditional media would benefit from exploring new formats, add-ons and angles to be ...

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  9. Children's Personal Care - US - March 2014

    Children's Personal Care - US - March 2014

    "The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market."

    – Gabriela Elani, Home & Personal Care Analyst

    Some ...

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  10. Bicycles - UK - March 2014

    Bicycles - UK - March 2014

    "If safety concerns around cycling on the roads can be definitively tackled, it could open the floodgates to a new era of mass cycling participation."

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