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Consumer Lifestages Market Research

Mintel’s lifestages market research reports provide a comprehensive and extensive overview of the marketplace including information on the lifestages market size and lifestages market share.


Mintel’s lifestages industry reports can help you gain further insight into the lifestages market trends and gain valuable lifestages consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute lifestages industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Marketing to Mums - China - December 2014

    Marketing to Mums - China - December 2014

    “According to the National Bureau of Statistics, there are more than 15 million women giving birth to babies in China every year, with the majority of them (about 65%) being first-time mums. The proportion of first-time mums is even higher amongst urban consumers – reaching an average of 89% over ...

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  2. Babycare - China - November 2014

    Babycare - China - November 2014

    “The relaxation of the one-child policy in 2013 will result in more newborns in the future. This coupled with increasingly disposable income and growing appreciation towards babycare products will foresee growth of China’s blooming babycare market from RMB 4,283 million in 2013 to reach RMB 8,871 ...

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  3. Lifestage Marketing - US - November 2014

    Lifestage Marketing - US - November 2014

    “Collaborating closely with technology for quick and efficient communication, as well as seamless and innovative product and service delivery, can help the FS industry keep up with consumers.”
    – Monica Staco, Financial Services Manager

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  4. Lifestyles of Couples Without Children - UK - December 2014

    Lifestyles of Couples Without Children - UK - December 2014

    “Whilst childfree couples are more satisfied with the quality of time they spend together, they could benefit from more offerings geared to them as a unit, rather than individuals with similar interests. This would include activities or classes where couples could work towards a shared goal and ...

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  5. Charitable Giving - UK - November 2014

    Charitable Giving - UK - November 2014

    “A focus on engagement with core supporters and innovation in fundraising techniques are a must for today’s charitable organisations, particularly as donors are becoming increasingly weary of established methods, which, in turn, affects charities’ bottom line.”
    – Ina Mitskavets, Senior Lifestyles ...

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  6. Marketing to Moms - US - September 2014

    Marketing to Moms - US - September 2014

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, ...

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  7. Marketing to Moms - Canada - September 2014

    Marketing to Moms - Canada - September 2014

    “Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement.”

    – Jason Praw, Senior Lifestyle Analyst

    This report looks at the following ...

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  8. Families Dining Out - US - September 2014

    Families Dining Out - US - September 2014

    “Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as ...

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  9. Feeding Your Kids - US - August 2014

    Feeding Your Kids - US - August 2014

    “For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for manufacturers and brands to ...

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  10. Lifestyles of Millennials - UK - October 2014

    Lifestyles of Millennials - UK - October 2014

    “Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their ...

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