Consumer Lifestages Market Research

“While disposable baby products enjoy high household penetration and purchase incidence among those households with babies and toddlers, the market has experienced stagnant sales in the past five years. Private label offerings are grabbing market share and sales; challenging economic circumstances ...

“Critically, only 30% of parents trust organic baby food over non-organic, suggesting the label is not doing enough to justify a price premium. Furthermore, agreement falls to 24% of parents with a youngest child aged under six months, suggesting that failure to win over these young parents could ...

“Brands need to ensure that children, who are less likely to have a credit or debit card, are able to access and enjoy the benefits associated with e-commerce. Physical gift cards are the primary vehicle used by children for adding the funds needed to purchase apps or digital content such as music ...

“Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

– Fiona O’

“Even during a period when the Bank of England base rate is at a historical low, only 4% of parental savers show an increased interest in non-traditional products, such as equity-based investments. These attitudes are reflected on a wider level among British investors, with very few adults ...

2015年之前退休的中国人历经激烈的社会动荡和变革。他们经历过列强侵略、战争、饥荒、政治混乱和经济灾难。而现在，根据《经济学人》的预测，按GDP值衡量，中国将于2018年成为世界最大经济体。

这代人体验了生活水平从一贫如洗到相对富裕的巨大跨越，他们现在能够拥有房产而在以前则是严格禁止的；他们现在有能力购买奢侈品，成立私营企业，而在从前，拥有这些东西则会引来牢狱之灾或导致更可怕的后果；他们他们现在能够在国内到处旅行, 对其中的许多人而言包括去海外旅行, 而在从前, 这些多时不可能的事。...

“Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these affect their lifestyle, ...

“With the baby boom set to continue in the year ahead, and the average age of parents rising, this comes as good news to the category suggesting the market will continue to grow. A growingly multicultural environment offers opportunities to bring foreign influences into product innovations.”

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“Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent outliving resources ...