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Consumer Lifestages Market Research

Mintel’s lifestages market research reports provide a comprehensive and extensive overview of the marketplace including information on the lifestages market size and lifestages market share.


Mintel’s lifestages industry reports can help you gain further insight into the lifestages market trends and gain valuable lifestages consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute lifestages industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Families Dining Out - US - September 2014

    “Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  2. Feeding Your Kids - US - August 2014

    “For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for manufacturers and brands to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2014
    US
  3. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  4. Activities of Toddlers and Pre-schoolers - US - May 2014

    “Parents are keeping their 2-5-year-olds entertained through traditional activities like reading and physically active play. Traditional gender roles influence the way that moms and dads interact with their children. Moms are more likely to shop with kids and try to play outside as much as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  5. Marketing to Kids and Tweens - US - May 2014

    “Companies or brands may be enticed to market directly to kids and tweens because they exert influence over billions in annual spending. However, smart marketers will avoid this temptation and build lasting brand equity through a more tempered approach. They will create positive brand experiences ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  6. Traditional Toys and Games - US - April 2014

    “Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and adults.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  7. Kids as Influencers - US - April 2014

    “Kids are influencing what parents buy, but families are getting harder to reach and more difficult to pigeonhole. We are seeing a shift in the demographics of the ‘traditional family’ as well as massive changes in how media is consumed. Marketers need to develop strategies with content that is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  8. Children's Personal Care - US - March 2014

    "The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market."

    – Gabriela Elani, Home & Personal Care Analyst

    Some ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2014
    US
  9. Marketing to Millennials - US - February 2014

    "Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial' just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2014
    US
  10. Marketing to Baby Boomers - US - January 2014

    “Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. If products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor, even those at a higher price.” – Fiona O’Donnell, Senior Lifestyles & Leisure ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2014
    US
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