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Media, Books and Stationery Market Research

Mintel’s media, books and stationery market research reports provide a comprehensive and extensive overview of the marketplace including information on the media, books and stationery market size and media, books and stationery market share.


Mintel’s media, books and stationery industry reports can help you gain further insight into the media, books and stationery market trends and gain valuable media, books and stationery consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute media, books and stationery industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  2. Black Consumers and Social Media - US - May 2014

    Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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  3. Magazines - UK - June 2014

    Magazines - UK - June 2014

    “Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination ...

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  4. National Newspapers - UK - May 2014

    National Newspapers - UK - May 2014

    “For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of ...

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  5. British Lifestyles 2014: The British Dream - UK - April 2014

    British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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  6. Television and Online Video Ads - US - April 2014

    Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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  7. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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  8. Social Networking - Ireland - May 2014

    Social Networking - Ireland - May 2014

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance their site experience ...

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  9. Games Software in Germany (2014) – Market Sizes

    Games Software in Germany (2014) – Market Sizes

    Games Software in Germany by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2014. This market covers games software for home consoles, handheld consoles, PCs and mobile equipment. Market size is based on boxed retail sales and ...

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  10. Media Consumption Habits - China - January 2014

    Media Consumption Habits - China - January 2014

    “Owing to the urbanisation and the growing coverage of broadband service in China, digital media are widely accepted by Chinese consumers. With the general willingness of paying more for high-quality and personalised digital media, this opens up an opportunity of offering tier-based premium ...

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