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Media, Books and Stationery Market Research

Mintel’s media, books and stationery market research reports provide a comprehensive and extensive overview of the marketplace including information on the media, books and stationery market size and media, books and stationery market share.


Mintel’s media, books and stationery industry reports can help you gain further insight into the media, books and stationery market trends and gain valuable media, books and stationery consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute media, books and stationery industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. 媒体消费习惯 - 中国 - 2014年 1月

    媒体消费习惯 - 中国 - 2014年 1月

    随着中国城市化进程的推进和宽带覆盖范围的扩大,数字媒体已被中国消费者广泛接受;近九成消费者认为数字媒体比传统媒体更快捷方便。由于消费者普遍愿意为高质量、个性化的数字媒体支付溢价,所以这为媒体企业提供分级的付费数字媒体服务创造了机遇。

    另一方面,由于消费者对数字媒体渠道的内容和广告缺乏信任,数字媒体将面临迫在眉睫的挑战。其中一个解决方案是将消费者对传统媒体的信任转借到数字媒体上。...

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  2. Media Consumption Habits - China - January 2014

    Media Consumption Habits - China - January 2014

    “Owing to the urbanisation and the growing coverage of broadband service in China, digital media are widely accepted by Chinese consumers. With the general willingness of paying more for high-quality and personalised digital media, this opens up an opportunity of offering tier-based premium ...

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  3. Children's Media - UK - December 2013

    Children's Media - UK - December 2013

    “Access to a tablet - either through the child’s personal ownership or through shared ownership in a house - is steadily increasing, and access to video on demand streaming services will increase alongside. The ultimate success of the services will depend on how they are positioned to parents: ...

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  4. Mobile Gaming - US - October 2013

    Mobile Gaming - US - October 2013

    “The mobile gaming sector is new, widespread, and growing. Non-traditional demographics have taken to mobile gaming. App store listings and gaining good reviews at app stores are critical, and game makers exploring the optimum way to monetize of their product must keep in mind the increased ...

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  5. Pay TV - US - October 2013

    Pay TV - US - October 2013

    “Pay TV providers have invested heavily in new services, with a focus on anywhere, anytime, and any screen viewership, large video-on-demand libraries, and apps for watching content on phones and tablets. However, some central themes of the digital era have yet to be addressed, including ...

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  6. Cinemas - UK - November 2013

    Cinemas - UK - November 2013

    “With improved websites and smart phone apps that help consumers select films, there is even more scope for cinemas to assume the role of curator, helping consumers decide how best to allocate their cinema funds.”

    – Michael Oliver, Senior Leisure and Media Analyst

    Some questions answered in this ...

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  7. Televisions - UK - November 2013

    Televisions - UK - November 2013

    “Aesthetically motivated consumers have cost the TV industry in recent years. People have prioritised visual aspects, such as screen size, design and picture quality, ahead of ‘internal’ features, such as smart and 3D capability.Whilst consumers haven’t had to pay a significant premium for these ...

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  8. Games Software in Spain (2013) – Market Sizes

    Games Software in Spain (2013) – Market Sizes

    Games Software in Spain by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market covers games software for home consoles, handheld consoles, PCs and mobile equipment. Market size is based on boxed retail sales and ...

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  9. Pay TV in Colombia (2013) – Market Sizes

    Pay TV in Colombia (2013) – Market Sizes

    Pay TV in Colombia by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market covers terrestrial, cable, satellite, internet and mobile pay TV. Market size comprises numbers of subscribers or pay-on-demand customers who use at ...

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  10. Pay TV in Mexico (2013) – Market Sizes

    Pay TV in Mexico (2013) – Market Sizes

    Pay TV in Mexico by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market covers terrestrial, cable, satellite, internet and mobile pay TV. Market size comprises numbers of subscribers or pay-on-demand customers who use at ...

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