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Media, Books and Stationery Market Research

Mintel’s media, books and stationery market research reports provide a comprehensive and extensive overview of the marketplace including information on the media, books and stationery market size and media, books and stationery market share.


Mintel’s media, books and stationery industry reports can help you gain further insight into the media, books and stationery market trends and gain valuable media, books and stationery consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute media, books and stationery industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Movie Sales and Rentals - US - August 2014

    Movie Sales and Rentals - US - August 2014

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are ...

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  2. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  3. Regional Newspapers - UK - August 2014

    Regional Newspapers - UK - August 2014

    “Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
    – Michael Oliver – ...

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  4. Black Consumers and Social Media - US - May 2014

    Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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  5. Magazines - UK - June 2014

    Magazines - UK - June 2014

    “Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination ...

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  6. National Newspapers - UK - May 2014

    National Newspapers - UK - May 2014

    “For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of ...

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  7. British Lifestyles 2014: The British Dream - UK - April 2014

    British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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  8. Television and Online Video Ads - US - April 2014

    Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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  9. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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  10. Advertising in Russia (2014) – Market Sizes

    Advertising in Russia (2014) – Market Sizes

    Advertising in Russia by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce ...

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