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Media, Books and Stationery Market Research

Mintel’s media, books and stationery market research reports provide a comprehensive and extensive overview of the marketplace including information on the media, books and stationery market size and media, books and stationery market share.


Mintel’s media, books and stationery industry reports can help you gain further insight into the media, books and stationery market trends and gain valuable media, books and stationery consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute media, books and stationery industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Home and the Media - UK - February 2009

    Home and the Media - UK - February 2009

    There is increasing coverage of homes and gardens across a range of media, but home interest and gardening magazines are the primary source of detailed and in-depth content and they retain a particular importance since their readers are likely to be more interested than average in the topics.

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  2. Sport and The Media - UK - February 2009

    Sport and The Media - UK - February 2009

    Sport is one of the most popular of all leisure interests among UK consumers, and particularly among men – yet only a small minority of fans actually pursue this interest through live event attendance. For the large majority, the bulk of their engagement with sport comes through the media. The ...

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  3. National Newspapers - UK - March 2009

    National Newspapers - UK - March 2009

    National newspapers are currently generating volume sales of an estimated 3.9 billion a year, down by 15% on 2003, with that decline further entrenched by increasing media diversity. But change has also brought new opportunities to publishers, many of whom are seizing the chance to offer readers ...

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  4. Digital Cameras and Camcorders - UK - March 2009

    Digital Cameras and Camcorders - UK - March 2009

    There are now more ways than ever to take pictures and record video, from standard digital cameras and camcorders, to compact cameras and pocket-sized video recorders such as the ‘Flip’. At the same time, camera functionality is now a norm with mobile phones, and is rapidly improving in quality.

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  5. Mobile TV and Video Content - UK - April 2009

    Mobile TV and Video Content - UK - April 2009

    Mobile TV and video content has long been heralded as the media market’s next big thing, but has so far failed to live up to its advance publicity in terms of either availability or take-up. Now it is the turn of 2009 to be billed as the year in which mobile TV and video content will take off, but ...

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  6. In-home Media Consumption - UK - April 2009

    In-home Media Consumption - UK - April 2009

    The in-home media market has continued to undergo transformation over the past few years, with consumers now having more choice than ever before. Increased penetration of multichannel TV – now in 88% of households – along with personal video recorders (PVRs) have given people greater control over ...

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  7. Regional Newspapers - UK - May 2009

    Regional Newspapers - UK - May 2009

    When Mintel last reported on this market in November 2007 the trade was confident that sound strategies were in place to maintain readership across different formats, but it is still not clear whether they have succeeded overall or not. In a market with around 1,270 titles there are inevitably ...

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  8. Customising the TV Viewing Experience - UK - June 2009

    Customising the TV Viewing Experience - UK - June 2009

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is this having on ...

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  9. Black Media - US - July 2009

    Black Media - US - July 2009

    With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in Black-oriented content ...

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  10. Movie Theaters - US - July 2009

    Movie Theaters - US - July 2009

    While the recession has been bad news for most sectors of discretionary spending, revenues from domestic box offices have seen a large boost in early 2009. For the first time in years, theater operators find themselves in the position to take advantage of a potential trend reversal. In this ...

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