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technology / telecoms industry Market Research

Mintel’s technology & telecoms market research reports provide a comprehensive and extensive overview of the marketplace including information on the technology & telecoms market size and technology & telecoms market share.


Mintel’s technology & telecoms industry reports can help you gain further insight into the technology & telecoms market trends and gain valuable technology & telecoms consumer data.


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  1. Digital Trends - China - March 2016

    "Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract visit, offline stores ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2016
    China
  2. Mobile Phones - China - January 2016

    “To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”

    – Terra Xu, Senior Research Analyst

    This report looks at the following ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2016
    China
  3. Mobile and Tablet Apps - China - October 2015

    “China’s mobile app market is fast growing and rapidly changing with fierce competition. Chinese consumers are actively downloading and using mobile apps, while relatively few of them have spent money on apps yet. Health and wellbeing apps have seen significant growth from last year, demonstrating ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2015
    China
  4. Online Media Consumption Habits - China - August 2015

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good business opportunities. ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2015
    China
  5. Digital Trends - China - July 2015

    “Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration of the Internet and ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2015
    China
  6. Social and Media Networks - China - May 2015

    “There are an increasing number of specialised social and media networks, which differentiate themselves from the leading networks by focusing on a specific group or fulfilling specific user needs. Compared to fully-featured social and media networks that serve the mass audience, these niche ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2015
    China
  7. Convenience Stores - China - April 2015

    “While shopping from convenience stores is almost universal among urban consumers, there is an increasing need for chains to adapt their products, services and stores to suit the individual needs of different customers and communities. As competition heats up in developed cities, and expands into ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    April 2015
    China
  8. Mobile Phones - China - January 2015

    “Chinese consumers attach importance to mobile phone brands, while consumers’ brand stickiness can be enhanced via high-quality products, outstanding consumer services, brand integrated cross-devices platforms as well as breakthrough features.”

    Ivy Jiang, Research Analyst

    This report looks at the ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2015
    China
  9. The Importance of Brands in Technology - China - October 2014

    “Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.”
    – Can Huang, Senior ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2014
    China
  10. Holiday Booking Process - China - October 2014

    “Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2014
    China
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