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technology / telecoms industry Market Research

Mintel’s technology & telecoms market research reports provide a comprehensive and extensive overview of the marketplace including information on the technology & telecoms market size and technology & telecoms market share.


Mintel’s technology & telecoms industry reports can help you gain further insight into the technology & telecoms market trends and gain valuable technology & telecoms consumer data.


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  1. Digital Trends - China - June 2017

    “Consumers are more selective and have higher requirements on compelling features of digital products, but this does not stop them from trying new, innovative but less mature technologies, eg smart home appliances. Multiple functions and portability are two main purchase triggers. Interestingly, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  2. Social Networks - China - May 2017

    “That consumers are showing a trend to ‘switch off’ does not mean that marketing on social networks is no longer important. Instead of keeping consumers online, marketing should offer people alternative ways to connect with the real world.”
    – Terra Xu, Senior Research Analyst

    This report examines ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2017
    China
  3. Mobile Phones - China - February 2017

    “In the saturating mobile phone market, replacement purchase is the key driver as consumers show the potential to trade up. This is especially the case for lower tier cities and rural areas. Brands should focus on offering outstanding premium phones and also pay attention to developing offline ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2017
    China
  4. Wearable Technology - China - December 2016

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing communication channel to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2016
    China
  5. Living Online - China - October 2016

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online advertisements, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  6. Mobile Device Apps - China - October 2016

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile apps allow ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  7. Online Media Consumption Habits - China - August 2016

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior Research Analyst

    This ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  8. Holiday Booking Process - China - June 2016

    “Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is also possible to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2016
    China
  9. The Importance of Brands in Technology - China - June 2016

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster popularity among Chinese ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2016
    China
  10. Social and Media Networks - China - May 2016

    “China’s consumers are actively using social and media networks. To accurately reach target consumers, online interest communities can be effective market communication channels. Public accounts of opinion leaders may help brands to boost awareness, and offering promotions via public accounts may ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2016
    China
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