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technology / telecoms industry Market Research

Mintel’s technology & telecoms market research reports provide a comprehensive and extensive overview of the marketplace including information on the technology & telecoms market size and technology & telecoms market share.


Mintel’s technology & telecoms industry reports can help you gain further insight into the technology & telecoms market trends and gain valuable technology & telecoms consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute technology & telecoms industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Wearable Technology - China - December 2016

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing communication channel to ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  2. Living Online - China - October 2016

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online advertisements, ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    October 2016
    China
  3. Mobile Device Apps - China - October 2016

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile apps allow ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    October 2016
    China
  4. Online Media Consumption Habits - China - August 2016

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior Research Analyst

    This ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    August 2016
    China
  5. Holiday Booking Process - China - June 2016

    “Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is also possible to ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    June 2016
    China
  6. The Importance of Brands in Technology - China - June 2016

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster popularity among Chinese ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    June 2016
    China
  7. Social and Media Networks - China - May 2016

    “China’s consumers are actively using social and media networks. To accurately reach target consumers, online interest communities can be effective market communication channels. Public accounts of opinion leaders may help brands to boost awareness, and offering promotions via public accounts may ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    May 2016
    China
  8. Digital Trends - China - March 2016

    "Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract visit, offline stores ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    March 2016
    China
  9. Mobile Phones - China - January 2016

    “To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”

    – Terra Xu, Senior Research Analyst

    This report looks at the following ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    January 2016
    China
  10. Mobile and Tablet Apps - China - October 2015

    “China’s mobile app market is fast growing and rapidly changing with fierce competition. Chinese consumers are actively downloading and using mobile apps, while relatively few of them have spent money on apps yet. Health and wellbeing apps have seen significant growth from last year, demonstrating ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    October 2015
    China
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