Ingredients & Additives - Annual Overview - January 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global ingredients & additives market through 2014 as well as our forecast for what will happen in 2015 and beyond.
There continues to be an upward trend in the use of protein, driven by dairy products. There has also been a focus on eating proteins in smaller amounts throughout the day, and thus protein usage has increased in both snacks/cereal/energy bars and spoonable yoghurt categories.
Consumers' preference for natural food and ingredients has kept the focus on “naturally functional ingredients” that offer intrinsic health benefits In 2014, much emphasis was placed on the global overweight or obese population.
While carbohydrates and sugar have now been given a bad reputation, good oils and natural sweeteners have turned out to be the heroes of the food industry, making headlines in 2014.
Looking forward, naturally functional super foods will continue to take a front seat as ingredients of choice since health and wellness is top of mind for many consumers.
There is a growing mistrust about the food industry and as a result, consumers are looking for foods that are more natural, less processed and made with familiar ingredients.
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