Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Innovations in Soft Drinks - Ireland - April 2011

The all-Ireland soft drinks market lost value between 2006 and 2010, mainly due to the impact of the recession on RoI, where consumers have traded down to higher volume, lower value purchasing; for example, buying less cans and more 2-litre bottles.

NI soft drinks sales have, however, seen continued volume and value growth due to a stronger economy and a stronger proportion of the market accounted for by more premium carbonate and energy drink segments.

Dominated by international drinks groups, the Irish soft drinks market has benefited from strong innovation and marketing support with a focus on healthier – including diet and functional – lines.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Market size rationale
            • Abbreviations
            • Insights and Opportunities

              • Adding value to the on-trade
                • Bringing soft drinks to the older generation
                • Market in Brief

                  • Value stripped from Irish soft drinks market
                    • Energy/sports drink segment still in growth
                      • Market increasingly dominated by off-trade sales, major suppliers
                        • Addressing economic, health and environmental concerns
                          • Health and regulations drive NPD
                            • Consumer targeting opportunities
                            • Fast Forward Trends

                                • Trend 1: Hyper-Parenting
                                  • What’s it about?
                                    • What we’ve seen
                                      • What next?
                                        • Trend 2: An Inconvenient Fruit
                                          • What’s it about?
                                            • What we’ve seen
                                              • What next?
                                              • Internal Market Environment

                                                • Key points
                                                  • Health, diet and nutrition
                                                    • Rising interest in health among Irish consumers
                                                      • Figure 1: Agreement with the statement ‘I should do more about my health’, NI and RoI, 2010
                                                    • Government and health lobby targets soft drinks
                                                      • Focus falls on sugar content
                                                          • Figure 2: Agreement with the statement ‘I always look for the light/diet versions of food and drink’, NI and RoI, 2010
                                                        • Manufacturers respond with ‘healthier’ variants
                                                          • Scare stories highlight chemical content
                                                            • Clean labelling sweeps the soft drinks industry
                                                              • Figure 3: Agreement with the statement ‘I am prepared to pay more for foods that don't contain artificial additives’, NI and RoI, 2005-10
                                                            • Functional soft drinks market continues to grow
                                                              • Recession causes a setback for the organic soft drinks market
                                                                • Figure 4: Agreement with the statement ‘It's worth paying more for organic food’, NI and RoI, 2005-10
                                                              • Alcohol is increasingly demonised
                                                                • Manufacturers go green
                                                                • Broader Market Environment

                                                                  • Key points
                                                                    • Recession stifles premiumisation of soft drinks
                                                                      • RoI faces continued economic hardship
                                                                        • Figure 5: Economic outlook, NI and RoI, 2008-10
                                                                      • Some manufacturers struggle to stay afloat
                                                                        • Global volatility hits soft drinks pricing
                                                                          • Key youth market is leaving Ireland
                                                                              • Figure 6: Population, by age, RoI, 2006-41
                                                                              • Figure 7: Population, by age, NI, 2008-58
                                                                            • Regulation of soft drinks
                                                                              • Nutrition labelling
                                                                                • Health and functional claims
                                                                                  • Marketing of soft drinks to children
                                                                                    • High-caffeine energy drinks and children
                                                                                      • Soft drinks in schools
                                                                                        • Harnessing seasonality and sport
                                                                                        • Competitive Context

                                                                                          • Key points
                                                                                            • Consumers urged to replace alcohol with soft drinks
                                                                                                • Figure 8: Agreement with selected lifestyle statements, NI and RoI, 2005-10
                                                                                              • Competition from hot drinks heats up
                                                                                                • Figure 9: Consumers who have used selected types of hot drinks in the last 12 months, NI and RoI, 2010
                                                                                              • Milk marketing campaign targets Irish youth
                                                                                              • Strengths and Weaknesses

                                                                                                • Strengths
                                                                                                  • Weaknesses
                                                                                                  • Who’s Innovating?

                                                                                                    • Key points
                                                                                                      • NPD activity is strong
                                                                                                        • Figure 10: Number of new soft drink launches, UK and Ireland, 2005-10
                                                                                                        • Figure 11: Number of new soft drink launches – private label v branded, UK and Ireland, 2005-10
                                                                                                      • Manufacturers stick to safe ground
                                                                                                        • Figure 12: Number of new soft drink launches, by launch type, UK and Ireland, 2005-10
                                                                                                      • Bottles dominate soft drink packaging
                                                                                                        • Figure 13: New soft drink launches – top three packaging types, UK and Ireland, 2005-10
                                                                                                      • Juices take over from carbonates as leading NPD sub-category
                                                                                                        • Figure 14: New soft drink launches – top ten sub-categories, UK and Ireland, 2005-10
                                                                                                      • Health claims lead NPD
                                                                                                        • Figure 15: New soft drink launches – top ten claims, UK and Ireland, 2005-10
                                                                                                      • Manufacturers clean up their labelling
                                                                                                        • Children a focus of clean labelling
                                                                                                          • Diet variants popular among launches
                                                                                                            • Manufacturers go ‘natural’
                                                                                                              • Offering functional extras to healthy consumers
                                                                                                                • Premium activity holds up...
                                                                                                                  • ...locally made a popular claim...
                                                                                                                    • ... organic activity holds up too
                                                                                                                      • Limited editions add interest
                                                                                                                        • Manufacturers target consumers with competitions, sporting links
                                                                                                                          • Targeting ethical consumers
                                                                                                                            • Going retro
                                                                                                                              • New format stimulates energy market
                                                                                                                              • Market Size and Forecast

                                                                                                                                • Key points
                                                                                                                                  • RoI’s economic woes deflate soft drinks’ value performance
                                                                                                                                      • Figure 16: Estimated total value sales of soft drinks – IoI, RoI and NI, 2006-16
                                                                                                                                    • Volume sales of soft drinks continue to climb
                                                                                                                                      • Figure 17: Estimated total volume sales of soft drinks – IoI, RoI and NI, 2006-16
                                                                                                                                    • Lucrative on-trade suffers
                                                                                                                                      • Figure 18: Soft drinks market value and volume – estimated share, by channel to market, IoI, 2010
                                                                                                                                    • Competition increases in Irish retail markets
                                                                                                                                      • On-trade sales diminish as consumers stay in
                                                                                                                                      • Market Segmentation

                                                                                                                                        • Key points
                                                                                                                                          • Sales ‘sparkle’ for carbonate-heavy NI market
                                                                                                                                            • Figure 19: Segmentation of soft drinks market, by volume (%), RoI and NI, 2010
                                                                                                                                          • Sports/energy drinks lead growth in RoI market
                                                                                                                                            • NI market boosted by sports/energy drinks and cordial growth
                                                                                                                                              • Figure 20: Market segmentation of soft drinks, by value, RoI and NI, 2006-10
                                                                                                                                            • Carbonates
                                                                                                                                              • Fizz goes out of carbonated value sales
                                                                                                                                                • Figure 21: Estimated value sales of carbonated soft drinks* – IoI, RoI and NI, 2006-16
                                                                                                                                                • Figure 22: Estimated volume sales of carbonated drinks – IoI, RoI and NI, 2006-16
                                                                                                                                              • Energy and sports drinks
                                                                                                                                                • Energy drinks boost the soft drinks market
                                                                                                                                                    • Figure 23: Estimated value sales of energy and sports drinks – IoI, RoI and NI, 2006-16
                                                                                                                                                    • Figure 24: Estimated volume sales of energy and sports drinks – IoI, RoI and NI, 2006-16
                                                                                                                                                  • Bottled water
                                                                                                                                                    • A watered-down market as consumers turn to the tap
                                                                                                                                                        • Figure 25: Estimated value sales of bottled water – IoI, RoI and NI, 2006-16
                                                                                                                                                        • Figure 26: Estimated volume sales of bottled water – IoI, RoI and NI, 2006-16
                                                                                                                                                      • Fruit juices and smoothies
                                                                                                                                                        • Recession hits premium juice categories
                                                                                                                                                            • Figure 27: Estimated value sales of fruit juice and smoothies – IoI, RoI and NI, 2006-16
                                                                                                                                                            • Figure 28: Estimated volume sales of fruit juice and smoothies – IoI, RoI and NI, 2006-16
                                                                                                                                                          • Cordials
                                                                                                                                                            • Cost-conscious consumers rediscover concentrates
                                                                                                                                                              • Figure 29: Estimated value sales of cordials and squashes – IoI, RoI and NI, 2006-16
                                                                                                                                                              • Figure 30: Estimated volume sales of cordials and squashes – IoI, RoI and NI, 2006-16
                                                                                                                                                          • Companies and Products

                                                                                                                                                            • Key points
                                                                                                                                                              • Figure 31: Key companies and brands supplying the RoI and NI soft drinks markets, 2011
                                                                                                                                                            • AG Barr
                                                                                                                                                              • Bottlegreen
                                                                                                                                                                • Britvic plc
                                                                                                                                                                  • Coca-Cola
                                                                                                                                                                    • GlaxoSmithKline
                                                                                                                                                                      • Pepsi
                                                                                                                                                                        • Red Bull
                                                                                                                                                                        • The Consumer – Consumption of Soft Drinks

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Higher uptake of ‘healthier’ soft drinks in RoI
                                                                                                                                                                                • Figure 32: Sub-categories of drinks drunk in the last 12 months, by demographics, RoI and NI, 2010
                                                                                                                                                                              • Yogurt and milk drinks
                                                                                                                                                                                • Dairy drinkers focus on the under-45s
                                                                                                                                                                                  • Figure 33: Yogurt or milk drinks drunk in the last 12 months, RoI and NI, 2010
                                                                                                                                                                                • Older consumers use yogurt drinks heavily
                                                                                                                                                                                    • Figure 34: Frequency of use of yogurt drinks, RoI and NI, 2010
                                                                                                                                                                                  • Young consumers favour milk drinks
                                                                                                                                                                                      • Figure 35: Frequency of use of milk drinks, RoI and NI, 2010
                                                                                                                                                                                    • Ready-to-drink fruit and vegetable juices and smoothies
                                                                                                                                                                                      • Women lead juice and smoothie consumption
                                                                                                                                                                                        • Figure 36: Usage of fruit and vegetable juices and smoothies in the last 12 months, by gender, RoI and NI, 2010
                                                                                                                                                                                        • Figure 37: Frequency of use of ready-to-drink fruit and vegetable juices and smoothies, RoI and NI, 2010
                                                                                                                                                                                      • Higher penetration for fruit juices and smoothies in RoI
                                                                                                                                                                                          • Figure 38: Types of ready-to-drink juices consumers drink, RoI and NI, 2010
                                                                                                                                                                                        • Fruit squashes and cordials
                                                                                                                                                                                          • Women with small children use concentrates most often
                                                                                                                                                                                              • Figure 39: Frequency of use of fruit squashes and cordials, RoI and NI, 2010
                                                                                                                                                                                            • Sugar-free leads in NI, regular cordials in RoI
                                                                                                                                                                                                • Figure 40: Types of fruit squashes and cordials used, RoI and NI, 2010
                                                                                                                                                                                              • Colas
                                                                                                                                                                                                • Colas prove popular with young men
                                                                                                                                                                                                  • Figure 41: Consumption of cola, by gender and age, RoI and NI, 2010
                                                                                                                                                                                                  • Figure 42: Frequency of use of colas, RoI and NI, 2010
                                                                                                                                                                                                • Men opt for regular variants, women for diet/low calorie
                                                                                                                                                                                                    • Figure 43: Types of cola used, RoI and NI, 2010
                                                                                                                                                                                                  • Fizzy and energy soft drinks
                                                                                                                                                                                                    • Young men favour other carbonates and notably energy drinks
                                                                                                                                                                                                        • Figure 44: Fizzy and energy drinks (excluding cola) drunk in the last 12 months, RoI and NI, 2010
                                                                                                                                                                                                        • Figure 45: Consumers who have drunk energy drinks in the last 12 months, by gender and age, RoI and NI, 2010
                                                                                                                                                                                                      • Heavy usage of fizzy drinks favours C2DEs, light usage ABC1s
                                                                                                                                                                                                        • Figure 46: Frequency of use of fizzy soft drinks (excluding cola), RoI and NI, 2010
                                                                                                                                                                                                      • Young men in big households drive energy drink sales
                                                                                                                                                                                                          • Figure 47: Frequency of use of energy soft drinks (excluding cola), RoI and NI, 2010
                                                                                                                                                                                                        • Orangeade a favourite with male workers
                                                                                                                                                                                                            • Figure 48: Flavours of fizzy and energy soft drinks used, RoI and NI, 2010
                                                                                                                                                                                                          • Middle-aged women favour diet/low-calorie fizzy drinks
                                                                                                                                                                                                              • Figure 49: Types of fizzy and energy soft drinks used, RoI and NI, 2010
                                                                                                                                                                                                            • Bottled mineral water
                                                                                                                                                                                                              • Middle-aged women lead bottled water consumption
                                                                                                                                                                                                                  • Figure 50: Frequency of use of bottled mineral water, RoI and NI, 2010
                                                                                                                                                                                                                  • Figure 51: Consumption of bottled mineral water, RoI and NI, 2005-10
                                                                                                                                                                                                                • Sparkling water taps into older, premium market
                                                                                                                                                                                                                    • Figure 52: Types of bottled mineral water used, RoI and NI, 2010
                                                                                                                                                                                                                  • Flavoured water, herbal and premium soft drinks
                                                                                                                                                                                                                    • Heavy usage most common in NI for premium drinks
                                                                                                                                                                                                                        • Figure 53: Frequency of use of flavoured water, herbal and premium soft drinks, RoI and NI, 2010
                                                                                                                                                                                                                    • The Consumer – Attitudes Towards Soft Drinks

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                          • Figure 54: Agreement with statements relating to food and drink, RoI and NI, 2010
                                                                                                                                                                                                                        • Women show a healthier interest in ingredients
                                                                                                                                                                                                                          • Figure 55: Agreement with the statement ‘I am eating more healthily than I have in the past’, by gender and socio-economic group, RoI and NI, 2010
                                                                                                                                                                                                                          • Figure 56: Agreement with selected statements relating to health and appearance, by gender, RoI and NI, 2010
                                                                                                                                                                                                                        • Concerns about additives
                                                                                                                                                                                                                          • Figure 57: Agreement with the statement ‘I read the labels on food to see what additives are in it’, by gender and age, RoI and NI, 2010
                                                                                                                                                                                                                        • Reluctance to buy GM foods
                                                                                                                                                                                                                            • Figure 58: Agreement with the statement ‘I would never buy food that has been genetically modified’, RoI and NI, 2005-10
                                                                                                                                                                                                                          • Kids and their diets
                                                                                                                                                                                                                              • Figure 59: Agreement with the statement ‘I wouldn’t let my children eat junk food’, by age range of children in household, RoI and NI, 2010
                                                                                                                                                                                                                            • Children more aware of health issues
                                                                                                                                                                                                                                • Figure 60: Agreement with statements relating to health – 7-14s – UK, 2001-10
                                                                                                                                                                                                                              • Young women enjoy ‘naughty’ treats
                                                                                                                                                                                                                                  • Figure 61: Agreement with the statement ‘I like to treat myself to foods that are not good for me’, by gender, RoI and NI, 2010
                                                                                                                                                                                                                                • Experimentation rises among the over-25s
                                                                                                                                                                                                                                  • Figure 62: Agreement with the statement ‘I like to try out new food products’, by age, RoI and NI, 2010
                                                                                                                                                                                                                                  • Figure 63: Agreement with the statement ‘I like to try new recipes’, by age, RoI and NI, 2010
                                                                                                                                                                                                                              • The Consumer – Target Groups

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • RoI target groups
                                                                                                                                                                                                                                    • Figure 64: Consumer target groups, RoI, 2010
                                                                                                                                                                                                                                  • Traditionalists
                                                                                                                                                                                                                                    • Health-conscious
                                                                                                                                                                                                                                      • Torn
                                                                                                                                                                                                                                        • Energisers
                                                                                                                                                                                                                                          • NI target groups
                                                                                                                                                                                                                                            • Figure 65: Consumer target groups, NI, 2010
                                                                                                                                                                                                                                          • Indulgers
                                                                                                                                                                                                                                            • Novelty Seekers
                                                                                                                                                                                                                                              • Fizzy Pops
                                                                                                                                                                                                                                                • Naturals
                                                                                                                                                                                                                                                • Appendix – The Consumer – Consumption

                                                                                                                                                                                                                                                  • NI
                                                                                                                                                                                                                                                    • Figure 66: Yogurt or milk drinks that have been drunk in the last 12 months, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 67: Frequency of use of yogurt drinks, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 68: Frequency of use of milk drinks, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 69: Frequency of use of ready-to-drink fruit and vegetable juices and smoothies, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 70: Types of ready-to-drink juices consumers drink, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 71: Frequency of use of fruit squashes and cordials, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 72: Type of fruit squashes and cordials used, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 73: Frequency of use of colas, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 74: Type of cola used, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 75: Use of fizzy and energy soft drinks in the last 12 months (excluding cola), by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 76: Frequency of use of fizzy and energy soft drinks in the last 12 months (excluding cola), by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 77: Frequency of use of fizzy soft drinks in the last 12 months (excluding cola), by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 78: Frequency of use of energy soft drinks in the last 12 months (excluding cola), by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 79: Types of fizzy and energy soft drinks used, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 80: Flavours of fizzy and energy soft drinks used, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 81: Frequency of use of bottled mineral water, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 82: Type of bottled mineral water used, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 83: Frequency of use of flavoured water, herbal and premium soft drinks, by demographics, NI, 2010
                                                                                                                                                                                                                                                  • RoI
                                                                                                                                                                                                                                                    • Figure 84: Yogurt or milk drinks that have been drunk in the last 12 months, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 85: Frequency of use of yogurt drinks, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 86: Frequency of use of milk drinks, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 87: Frequency of use of ready-to-drink fruit and vegetable juices and smoothies, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 88: Types of ready-to-drink fruit and vegetable juices and smoothies consumers use, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 89: Frequency of use of fruit squashes and cordials, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 90: Types of fruit squashes and cordials used, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 91: Frequency of use of colas, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 92: Types of cola used, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 93: Use of fizzy and energy soft drinks in the last 12 months (excluding cola), by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 94: Frequency of use of fizzy and energy soft drinks in the last 12 months (excluding cola), by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 95: Frequency of use of fizzy soft drinks in the last 12 months (excluding cola), by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 96: Frequency of use of energy soft drinks in the last 12 months (excluding cola), by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 97: Types of fizzy and energy soft drinks used, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 98: Flavours of fizzy and energy soft drinks used, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 99: Frequency of use of bottled mineral water, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 100: Types of bottled mineral water used, by demographics, RoI, 2010
                                                                                                                                                                                                                                                    • Figure 101: Frequency of use of flavoured water, herbal and premium soft drinks, by demographics, RoI, 2010
                                                                                                                                                                                                                                                • Appendix – The Consumer – Attitudes towards Soft Drinks

                                                                                                                                                                                                                                                    • Figure 102: Agreement with lifestyle statements, by demographics, NI, 2010
                                                                                                                                                                                                                                                    • Figure 103: Agreement with lifestyle statements, by demographics, RoI, 2010
                                                                                                                                                                                                                                                • Appendix – The Consumer – Target Groups

                                                                                                                                                                                                                                                  • NI consumer typology tables
                                                                                                                                                                                                                                                    • Figure 104: NI consumer typologies, by agreement with attitudinal statements, 2010
                                                                                                                                                                                                                                                    • Figure 105: NI consumer typologies, by drinks drunk in the last 12 months, 2010
                                                                                                                                                                                                                                                    • Figure 106: NI consumer typologies, by demographics, 2010
                                                                                                                                                                                                                                                  • RoI consumer typology tables
                                                                                                                                                                                                                                                    • Figure 107: RoI consumer typologies, by agreement with attitudinal statements, 2010
                                                                                                                                                                                                                                                    • Figure 108: RoI consumer typologies, by drinks drunk in the last 12 months, 2010
                                                                                                                                                                                                                                                    • Figure 109: RoI consumer typologies, by demographics, 2010

                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                Innovations in Soft Drinks - Ireland - April 2011

                                                                                                                                                                                                                                                £1,095.00 (Excl.Tax)