Insurance - Ireland - May 2014
“The Irish insurance industry has been hit hard in recent years as consumers responded to the pressures of the economic downturn by forgoing, cancelling or downgrading cover. However, Mintel’s consumer data indicates that Irish consumers remain committed to being adequately covered. Thus, the expectation is that economic recovery will bring with it a corresponding upturn in fortunes for the insurance industry.”
– Brian O’Connor, Production Manager
Some questions answered in this report include:
- What sort of insurance products do Irish consumers own?
- What motivates consumers to shop around during renewal time?
- What insights do we have about the insurance purchasing process?
- What are Irish consumers’ general attitudes towards insurance? Have consumers had negative experiences?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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