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Insurance - Ireland - May 2014

“The Irish insurance industry has been hit hard in recent years as consumers responded to the pressures of the economic downturn by forgoing, cancelling or downgrading cover. However, Mintel’s consumer data indicates that Irish consumers remain committed to being adequately covered. Thus, the expectation is that economic recovery will bring with it a corresponding upturn in fortunes for the insurance industry.”
–    Brian O’Connor, Production Manager

Some questions answered in this report include:

  • What sort of insurance products do Irish consumers own?
  • What motivates consumers to shop around during renewal time?
  • What insights do we have about the insurance purchasing process?
  • What are Irish consumers’ general attitudes towards insurance? Have consumers had negative experiences?

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Table of contents

  1. Introduction

      • Key themes in the report
        • Data sources
          • Definitions
            • Health insurance/private medical insurance
              • Home/property insurance
                • Life insurance/life assurance
                  • Travel insurance
                    • Other terms
                      • Abbreviations
                      • Executive Summary

                          • The market
                            • Figure 1: Total value of gross written premiums, € billion, NI and RoI, 2009-14
                          • Forecast
                            • Figure 2: Index of gross written premiums, forecast and predicted, IoI, NI and RoI, 2014-19
                          • Market factors
                            • Most Irish consumers can’t afford more or upgraded insurance
                              • Irish consumers regaining confidence after difficult years
                                • Premiums down in NI, but some RoI consumers struggling
                                  • Crimes leading to insurance claims declining slightly
                                    • Decline in travel hitting sales of holiday and travel insurance
                                      • Most Irish consumers are car owners, illustrating size of market
                                        • The consumer
                                          • Majority of Irish consumers own some form of insurance cover
                                            • Figure 3: Types of insurance owned by consumers (including jointly owned), NI and RoI, March 2014
                                          • Consumers have generally benign attitude towards insurance
                                            • Figure 4: Attitudes towards insurance, NI and RoI, March 2014
                                          • Shopping around before renewal is now the norm among consumers
                                            • Figure 5: Consumers who have shopped around when renewing policies in the last 2 years, NI and RoI, March 2014
                                          • In search of a lower price is main reason for shopping around
                                            • Figure 6: Reasons for shopping around for insurance policies, NI and RoI, March 2014
                                          • Sizeable minority are prepared to spend time to find right policy
                                            • Figure 7: Attitudes towards buying and arranging insurance, NI and RoI, March 2014
                                          • What we think
                                          • Issues in the Market

                                            • What sort of products do Irish consumers own?
                                              • What motivates consumers to shop around during the renewal time?
                                                • What insights do we have about the insurance purchasing process?
                                                  • What are Irish consumers’ general attitudes towards insurance?
                                                  • Trend Application

                                                      • The Nouveau Poor
                                                        • Decline of Deference
                                                          • No Resting Place
                                                          • Market Overview

                                                            • Key points
                                                              • Irish paying high more in premiums than European counterparts
                                                                • Figure 8: Average insurance premiums per capita, €, selected countries, 2012
                                                              • Limited scope for purchasing additional cover
                                                                • Figure 9: Financial health of Irish consumers, RoI and NI, April 2014
                                                              • Strong positive momentum behind Irish consumer sentiment
                                                                • Figure 10: Consumer confidence, NI, September 2008-March 2014
                                                                • Figure 11: Consumer confidence, RoI, September 2008-March 2014
                                                              • NI motor premiums at lowest level in three years
                                                                • Figure 12: Comprehensive motor insurance, average premiums, £, UK (incl. NI), Q1 2010-Q1 2014
                                                              • Younger drivers get much-needed break on motor premiums
                                                                • Figure 13: Average premium for annual comprehensive motor insurance policy, by age, UK (including NI), Q1 2014
                                                              • Home cover becoming more affordable in UK (including NI)
                                                                • Figure 14: Home insurance, average premiums, £, UK (incl. NI), Q1 2014
                                                              • Home insurance premiums set to increase dramatically for RoI consumers
                                                                • RoI consumers continuing to give up private health insurance
                                                                  • Figure 15: Number of private health insurance in-patient plans, 000s, RoI, 2008-13*
                                                                • Slight decline in crimes that result in insurance claims
                                                                  • Figure 16: Selected crimes, recorded offenses, RoI, 2007-12
                                                                  • Figure 17: Percentage change in main recorded crime types, annual change, NI, 12 months ended March 2014
                                                                • Travel insurance sector hit by decline in travel by Irish consumers
                                                                  • Figure 18: Number of overseas trips by RoI residents, 000s, 2007-12
                                                                  • Figure 19: Number of terminal passengers at NI airports, millions, 2003-12
                                                                • High car ownership ensures strong market for motor insurance
                                                                  • Figure 20: Ownership of a car, NI and RoI, March 2014
                                                                  • Figure 21: Number of vehicles and private cars under current licence, millions, RoI, 2002-11
                                                                  • Figure 22: Number of private and light goods vehicles licensed, 000s, NI, 2008-12
                                                                  • Figure 23: Number of new private cars licensed for the first time, 2002-12
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Gross written premiums to be almost €4 billion in 2014
                                                                    • Figure 24: Non-life insurance, gross written premiums, IoI, RoI and NI, actual, forecast and projected, 2009-19
                                                                  • Industry down 8% on 2009 – but down 26% on 2008
                                                                    • Figure 25: Percentage decline in total gross written premiums, IoI, NI and RoI, 2009-14
                                                                    • Figure 26: gross written premiums, € million and percentage decline, IoI, NI and RoI, 2008-14
                                                                  • Period 2014-19 to be characterised by steady growth
                                                                    • Figure 27: Index of gross written premiums, IoI, RoI and NI, 2009-19
                                                                • Strengths and Weaknesses

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Companies and Innovations

                                                                      • Key points
                                                                        • Innovations
                                                                          • Asda target new parents with free life cover offer
                                                                            • Jamaica International Insurance Company launches Livelihood Protection Policy
                                                                              • Etiqa MotorTakaful launch Safe Track app
                                                                                • Insurance companies
                                                                                  • Admiral Group Plc
                                                                                    • Allianz Group Plc.
                                                                                      • An Post
                                                                                        • Aviva Group Ireland Plc
                                                                                          • AXA Group
                                                                                            • Direct Line Group
                                                                                              • FBD
                                                                                                • Hughes Insurance
                                                                                                  • Liberty Insurance
                                                                                                    • Open and Direct Insurance
                                                                                                      • RSA Insurance Ireland
                                                                                                        • Vhi Healthcare
                                                                                                          • Zurich
                                                                                                            • Retailer insurance providers
                                                                                                              • Asda
                                                                                                                • Sainsbury’s
                                                                                                                  • Tesco
                                                                                                                    • Banks and building societies
                                                                                                                      • Allied Irish Bank (AIB)
                                                                                                                        • Bank of Ireland
                                                                                                                          • Danske Bank
                                                                                                                            • HSBC
                                                                                                                              • KBC Bank
                                                                                                                                • Nationwide
                                                                                                                                  • Permanent TSB
                                                                                                                                    • Ulster Bank
                                                                                                                                      • Online operators
                                                                                                                                        • comparethemarket.com
                                                                                                                                          • Confused.com
                                                                                                                                            • Get Cover
                                                                                                                                              • Its4women and 25plus
                                                                                                                                              • The Consumer – Ownership of Insurance Products

                                                                                                                                                • Key points
                                                                                                                                                  • Only around one in 10 do not own any insurance product
                                                                                                                                                    • Figure 28: Types of insurance owned by consumers (including jointly owned), NI and RoI, March 2014
                                                                                                                                                  • Motor insurance most commonly owned form of cover
                                                                                                                                                    • Figure 29: Ownership of motor insurance, NI and RoI, March 2014
                                                                                                                                                  • Ownership of motor insurance increases with age
                                                                                                                                                    • Figure 30: Ownership of motor insurance (comprehensive), by age, NI and RoI, March 2014
                                                                                                                                                  • Home insurance the second most widely owned product
                                                                                                                                                    • Figure 31: Ownership of building and/or contents insurance, RoI and NI, March 2014
                                                                                                                                                  • Home insurance ownership highest among consumers aged 35+
                                                                                                                                                    • Figure 32: Ownership of building and contents insurance, by age, NI and RoI, March 2014
                                                                                                                                                  • Over a third have some form of holiday/travel insurance
                                                                                                                                                    • Figure 33: Ownership of holiday and/or travel insurance, RoI and NI, March 2014
                                                                                                                                                    • Figure 34: Ownership of “travel only” and “holiday and travel” insurance, by age, RoI and NI, March 2014
                                                                                                                                                  • Health insurance ownership common in RoI, but rare in NI
                                                                                                                                                    • Figure 35: Ownership of private medical/health insurance, by age, gender and socio-economic background, RoI and NI, March 2014
                                                                                                                                                  • Private health insurance ownership continuing to decline
                                                                                                                                                    • Figure 36: Ownership of private medical/health insurance, NI and RoI, 2012-14
                                                                                                                                                • The Consumer – Attitudes Towards Insurance

                                                                                                                                                  • Key points
                                                                                                                                                    • Views and experience towards insurance generally positive
                                                                                                                                                        • Figure 37: Attitudes towards insurance, NI and RoI, March 2014
                                                                                                                                                      • Young NI consumers most sceptical about cheap insurance
                                                                                                                                                        • Figure 38: Agreement with statement ‘I worry that cheap insurance means I will receive poor quality cover’, by age, NI and RoI, March 2014
                                                                                                                                                      • Both NI and RoI consumers becoming more open to cut-price insurance
                                                                                                                                                        • Figure 39: Agreement with statement “I worry that cheap insurance means I will receive poor quality cover”, NI and RoI, June 2013 and March 2014
                                                                                                                                                      • Hysteria over mis-selling beginning to abate
                                                                                                                                                          • Figure 40: Agreement with statement “I have been mis-sold insurance products in the past”, NI and RoI, 2012-2014
                                                                                                                                                      • The Consumer – Shopping Around for Insurance and Renewal Intentions

                                                                                                                                                        • Key points
                                                                                                                                                          • Most consumers have shopped around before renewing
                                                                                                                                                            • Figure 41: Consumers who have shopped around when renewing policies in the last 2 years, NI and RoI, March 2014
                                                                                                                                                          • UK data suggest shopping around greatest for motor and home insurance
                                                                                                                                                            • Cheaper deal the main reason for shopping around
                                                                                                                                                              • Figure 42: Reasons for shopping around for insurance policies, NI and RoI, March 2014
                                                                                                                                                              • Figure 43: Consumers who shop around at renewal “in order to find a cheaper deal/lower my premium”, by gender, age and socio-economic background, NI and RoI, March 2014
                                                                                                                                                            • Older consumers more inclined to check for competitiveness
                                                                                                                                                              • Figure 44: Consumers who shop around at renewal “to check my renewal quotation is competitive against other providers in the market”, by age, NI and RoI, March 2014
                                                                                                                                                            • Around half shop around in search of better cover
                                                                                                                                                              • Figure 45: Consumers who shop around at renewal “to try to get better cover for my money”, by gender and socio-economic background, NI and RoI, March 2014
                                                                                                                                                          • The Consumer – The Purchasing Process

                                                                                                                                                            • Key points
                                                                                                                                                              • Willingness to spend time finding right policy
                                                                                                                                                                • Figure 46: Attitudes towards buying and arranging insurance, NI and RoI, March 2014
                                                                                                                                                              • Men and over- 55s most likely to invest time finding right cover
                                                                                                                                                                • Figure 47: Agreement with “I am prepared to spend time finding the right insurance policy”, by gender and age, NI and RoI, March 2014
                                                                                                                                                              • Consumers aged 35-44 using price comparison sites
                                                                                                                                                                  • Figure 48: Agreement with “I use price comparison websites to shop around for the best insurance”, by age and gender, NI and RoI, March 2014
                                                                                                                                                                • Around a third of all consumers favour recognisable brands
                                                                                                                                                                  • Figure 49: Agreement with statement “I prefer to use a brand that I recognise when buying insurance”, NI and RoI, 2012-14
                                                                                                                                                                  • Figure 50: Agreement with statement “I prefer to use a brand that I recognise when buying insurance”, by gender and socio-economic background, NI and RoI, March 2014
                                                                                                                                                              • Appendix

                                                                                                                                                                • NI Toluna data
                                                                                                                                                                  • Figure 51: Types of insurance owned by consumers (including jointly owned), by demographics, NI, March 2014
                                                                                                                                                                  • Figure 52: Types of insurance owned by consumers (including jointly owned), by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 53: Types of insurance owned by consumers (including jointly owned), by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 54: Types of insurance owned by consumers (including jointly owned), by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 55: Shopping around when renewing policies in the last 2 years, by demographics, NI, March 2
                                                                                                                                                                  • Figure 56: Reasons for shopping around for insurance policies, by demographics, NI, March 2014
                                                                                                                                                                  • Figure 57: Reasons for shopping around for insurance policies, by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 58: Attitudes towards insurance and insurance products, by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 59: Attitudes towards insurance and insurance products, by demographics, NI, March 2014 (continued)
                                                                                                                                                                  • Figure 60: Attitudes towards insurance and insurance products, by demographics, NI, March 2014 (continued)
                                                                                                                                                                • RoI Toluna data
                                                                                                                                                                  • Figure 61: Types of insurance owned by consumers (including jointly owned), by demographics, RoI, March 2014
                                                                                                                                                                  • Figure 62: Types of insurance owned by consumers (including jointly owned), by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 63: Types of insurance owned by consumers (including jointly owned), by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 64: Types of insurance owned by consumers (including jointly owned), by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 65: Shopping around when renewing policies in the last 2 years, by demographics, RoI, March 2014
                                                                                                                                                                  • Figure 66: Reasons for shopping around for insurance policies, by demographics, RoI, March 2014
                                                                                                                                                                  • Figure 67: Reasons for shopping around for insurance policies, by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 68: Attitudes towards insurance and insurance products, by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 69: Attitudes towards insurance and insurance products, by demographics, RoI, March 2014 (continued)
                                                                                                                                                                  • Figure 70: Attitudes towards insurance and insurance products, by demographics, RoI, March 2014 (continued)

                                                                                                                                                              Companies Covered

                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                              Insurance - Ireland - May 2014

                                                                                                                                                              £1,095.00 (Excl.Tax)