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Intense Sweeteners - International - December 2013

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Table of contents

  1. Introduction

      • About Leatherhead Food Research
        • About Mintel
        • Executive Summary

          • Sweeteners market
            • Industry structure
              • Current and emerging technology
                • Regulatory environment
                  • Global NPD
                  • Key Intense Sweetener Types And Their Applications

                    • Introduction
                      • Types of intense sweeteners
                        • General properties
                          • Figure 1: Sweeteners and key properties
                          • Figure 2: Time – intensity curve for sucrose
                          • Figure 3: Time intensity curves for intense sweeteners vs sugar
                        • E950 Acesulfame K and calcium salts
                          • E951 Aspartame
                            • E952 Cyclamates
                              • E961 Neotame
                                • E962 Aspartame-acesulfame salt
                                  • E954 Saccharin
                                    • E960 Steviol glycosides
                                      • E955 Sucralose
                                        • E957 Thaumatin
                                          • Alitame
                                            • Glycyrrhizin
                                              • E959 Neohesperidine DC
                                              • Global Intense Sweeteners Market

                                                • Global market overview
                                                  • Figure 4: Global sweeteners market, intense vs. bulk, 2012
                                                • Global market overview, by sector
                                                  • Figure 5: Global intense sweeteners market by type, 2012
                                                • Sucralose
                                                  • Figure 6: Global sucralose market by volume and value, 2010-12
                                                • Aspartame
                                                  • Figure 7: Global aspartame market by volume and value, 2010-12
                                                • Cyclamate
                                                  • Figure 8: Global cyclamate market by volume and value, 2010-12
                                                • Saccharin
                                                  • Figure 9: Global saccharin market by volume and value, 2010-12
                                                • Stevia
                                                  • Figure 10: Global stevia market by volume and value, 2010-12
                                                • Acesulfame K
                                                  • Figure 11: Global acesulfame K market by volume and value, 2010-12
                                                • Neotame
                                                  • Figure 12: Global neotame market by volume and value, 2010-12
                                                • Global market overview, by application
                                                  • Soft drinks
                                                    • Figure 13: Leading markets for diet/light carbonated soft drinks by volume, 2012
                                                    • Figure 14: PepsiCo soft drinks brands – intense sweeteners used by type, 2012
                                                  • Confectionery
                                                      • Figure 15: Penetration of sugar-free chewing gum in leading world markets, 2012
                                                    • Dairy foods
                                                      • Others
                                                        • Retail table-top sweeteners
                                                            • Figure 16: Shares of the US table-top sweeteners market, 2012
                                                            • Figure 17: Shares of the French table-top sweeteners market, 2012
                                                            • Figure 18: Leading European table-top sweetener markets by value (US$ million), 2012
                                                          • Global market overview, by geographic region
                                                            • Figure 19: Global intense sweeteners market by region, 2012
                                                            • Figure 20: Global sucralose market by region, 2012
                                                          • Europe
                                                            • The US
                                                              • Japan and the Asia-Pacific
                                                                • Others
                                                                • Key Players

                                                                  • Overview
                                                                    • Figure 21: Leading global suppliers of intense sweeteners, 2012
                                                                  • Ajinomoto
                                                                    • Business overview
                                                                      • Product portfolio analysis
                                                                        • Cargill
                                                                          • Business overview
                                                                            • Product portfolio analysis
                                                                              • Celanese Corporation/Nutrinova
                                                                                • Business overview
                                                                                  • Product portfolio analysis
                                                                                    • GLG Life Tech Corporation
                                                                                      • Business overview
                                                                                        • Product portfolio analysis
                                                                                          • JK Sucralose
                                                                                            • Business overview
                                                                                              • Product portfolio analysis
                                                                                                • Merisant
                                                                                                  • Business overview
                                                                                                    • Product portfolio analysis
                                                                                                      • The NutraSweet Company
                                                                                                        • Business overview
                                                                                                          • Product portfolio analysis
                                                                                                            • PMC Specialties
                                                                                                              • Business overview
                                                                                                                • Product portfolio analysis
                                                                                                                  • PureCircle
                                                                                                                    • Business overview
                                                                                                                      • Product portfolio analysis
                                                                                                                        • SinoSweet
                                                                                                                          • Business overview
                                                                                                                            • Product portfolio analysis
                                                                                                                              • Sunwin Stevia International
                                                                                                                                • Business overview
                                                                                                                                  • Product portfolio analysis
                                                                                                                                    • Tate & Lyle
                                                                                                                                      • Business overview
                                                                                                                                        • Product portfolio analysis
                                                                                                                                          • Zhong Hua Fang Da
                                                                                                                                            • Business overview
                                                                                                                                              • Product portfolio analysis
                                                                                                                                                • Others
                                                                                                                                                • Current and Emerging Technologies

                                                                                                                                                  • Introduction
                                                                                                                                                    • Established technologies used in the manufacture of sweeteners
                                                                                                                                                      • Figure 22: Established production methods
                                                                                                                                                    • Emerging technologies
                                                                                                                                                      • New sweeteners
                                                                                                                                                        • Monk fruit (Luo Han Guo)
                                                                                                                                                          • Monatin
                                                                                                                                                            • New steviol glycosides
                                                                                                                                                              • Modifying sweetness
                                                                                                                                                                • Emerging technologies
                                                                                                                                                                  • Patent activity since 2010
                                                                                                                                                                      • Figure 23: Patents based on product purity
                                                                                                                                                                      • Figure 24: Patents based on improved stability
                                                                                                                                                                      • Figure 25: Patents based on improved flavour
                                                                                                                                                                      • Figure 26: Patents based on process technology
                                                                                                                                                                      • Figure 27: Patents based on sweetener blends
                                                                                                                                                                      • Figure 28: Patents based on product applications
                                                                                                                                                                      • Figure 29: Patents based on new sweeteners or new forms of existing sweeteners
                                                                                                                                                                  • The Regulatory Environment

                                                                                                                                                                    • Introduction
                                                                                                                                                                      • Figure 30: Regulatory status by key country of each intense sweetener
                                                                                                                                                                    • European Union (EU)
                                                                                                                                                                      • Overview
                                                                                                                                                                        • Declaration of sweeteners
                                                                                                                                                                          • Permissibility of ‘new’ sweeteners
                                                                                                                                                                            • Other European countries
                                                                                                                                                                              • 7.3.1 Russia
                                                                                                                                                                                • Overview
                                                                                                                                                                                  • Declaration of sweeteners
                                                                                                                                                                                    • North America
                                                                                                                                                                                      • Canada
                                                                                                                                                                                        • Overview
                                                                                                                                                                                          • Declaration of sweeteners
                                                                                                                                                                                            • United States of America (USA)
                                                                                                                                                                                              • Overview
                                                                                                                                                                                                • Declaration of sweeteners
                                                                                                                                                                                                  • Warning statements
                                                                                                                                                                                                    • Natural sweeteners
                                                                                                                                                                                                      • Advantame
                                                                                                                                                                                                        • Rebaudioside D and Rebaudioside X from stevia
                                                                                                                                                                                                          • Asia Pacific
                                                                                                                                                                                                            • Australia & New Zealand
                                                                                                                                                                                                              • Overview
                                                                                                                                                                                                                • Declaration of sweeteners
                                                                                                                                                                                                                  • China
                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                      • Declaration of sweeteners
                                                                                                                                                                                                                        • India
                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                            • Declaration of sweeteners
                                                                                                                                                                                                                              • Example: sweetener (Aspartame)
                                                                                                                                                                                                                                • Japan
                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                    • Declaration of sweeteners
                                                                                                                                                                                                                                      • Latin & South America
                                                                                                                                                                                                                                        • Brazil
                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                            • Declaration of sweeteners
                                                                                                                                                                                                                                              • Venezuela
                                                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                                                  • Declaration of sweeteners
                                                                                                                                                                                                                                                    • Mexico
                                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                                        • Declaration of sweeteners
                                                                                                                                                                                                                                                          • Middle East
                                                                                                                                                                                                                                                            • Gulf Cooperation Council (GCC)
                                                                                                                                                                                                                                                              • Overview
                                                                                                                                                                                                                                                                • Declaration of sweeteners
                                                                                                                                                                                                                                                                  • Saudi Arabia
                                                                                                                                                                                                                                                                    • Declaration of sweeteners
                                                                                                                                                                                                                                                                    • Applications of Intense Sweeteners in Food and Drink Products

                                                                                                                                                                                                                                                                      • Latest developments in the sweetener market
                                                                                                                                                                                                                                                                        • Sugar as a natural crop is susceptible to price rises
                                                                                                                                                                                                                                                                          • Spotlight on sugar
                                                                                                                                                                                                                                                                            • Sweetened drinks in hot water
                                                                                                                                                                                                                                                                              • Stevia coverage growing
                                                                                                                                                                                                                                                                                • Low GI sugars
                                                                                                                                                                                                                                                                                  • High fructose corn syrup
                                                                                                                                                                                                                                                                                    • New emerging sweeteners
                                                                                                                                                                                                                                                                                      • Global overview of new product development trends
                                                                                                                                                                                                                                                                                        • Launch activity across food and drink categories
                                                                                                                                                                                                                                                                                          • Figure 31: Global food and drink product launch activity by category, 2009-13
                                                                                                                                                                                                                                                                                          • Figure 32: Percentage change in new product launches by category, global, 2008-12
                                                                                                                                                                                                                                                                                        • Launch activity by region
                                                                                                                                                                                                                                                                                          • Figure 33: Food and drink products launched by region, 2012
                                                                                                                                                                                                                                                                                        • Use of claims on food and drink products
                                                                                                                                                                                                                                                                                          • Figure 34: Global food and drink product launched by claim, 2009-13
                                                                                                                                                                                                                                                                                        • Top claims used:
                                                                                                                                                                                                                                                                                          • Emerging claims
                                                                                                                                                                                                                                                                                            • Claims in decline
                                                                                                                                                                                                                                                                                              • Global overview of sweetener applications in NPD
                                                                                                                                                                                                                                                                                                • Intense sweeteners
                                                                                                                                                                                                                                                                                                  • Plant-derived sweeteners changing the market
                                                                                                                                                                                                                                                                                                    • The natural debate surrounding stevia
                                                                                                                                                                                                                                                                                                      • New plant-derived sweetener monk fruit
                                                                                                                                                                                                                                                                                                        • Figure 35: Launches of food and drink containing monk fruit, global, 2009-13
                                                                                                                                                                                                                                                                                                        • Figure 36: Launches of food and drink containing monk fruit by category, global, 2012-13
                                                                                                                                                                                                                                                                                                      • Monk Fruit’s ‘natural’ appeal enhanced by its fruit origin
                                                                                                                                                                                                                                                                                                        • Early days for monk fruit
                                                                                                                                                                                                                                                                                                          • Global usage of intense sweeteners
                                                                                                                                                                                                                                                                                                            • Figure 37: Percentage of food and drink launches featuring an intense sweetener in the ingredients list, global, 2009-13
                                                                                                                                                                                                                                                                                                            • Figure 38: Types of intense sweeteners used in new product launches, global, 2009-13
                                                                                                                                                                                                                                                                                                            • Figure 39: Percentage change in usage of intense sweeteners, global, 2009-13
                                                                                                                                                                                                                                                                                                          • Geographical breakdown of intense sweetener usage
                                                                                                                                                                                                                                                                                                            • Figure 40: Use of intense sweeteners in food and drink launches by region, 2011-13
                                                                                                                                                                                                                                                                                                          • Use of intense sweeteners by product category
                                                                                                                                                                                                                                                                                                            • Figure 41: Use of intense sweeteners in food and drink launches, by product category, global, 2011-13
                                                                                                                                                                                                                                                                                                          • Use of specific intense sweeteners
                                                                                                                                                                                                                                                                                                            • Figure 42: Intense sweetener usage food and drink launches, by sweetener type, global, 2009-13
                                                                                                                                                                                                                                                                                                          • Artificial sweetener aspartame declines while sucralose holds its own
                                                                                                                                                                                                                                                                                                            • Negative connotations of dieting and diet products turn consumers away
                                                                                                                                                                                                                                                                                                              • Figure 43: Trends in agreement with lifestyle statements on use of diet food/drinks, UK, 2008-12
                                                                                                                                                                                                                                                                                                            • Intense sweetener use in North America
                                                                                                                                                                                                                                                                                                              • Figure 44: Use of intense sweeteners in food and drink launches, by type, North America, 2011-13
                                                                                                                                                                                                                                                                                                              • Figure 45: Usage of top intense sweeteners, North America, 2009-13
                                                                                                                                                                                                                                                                                                            • Intense sweetener use in Europe
                                                                                                                                                                                                                                                                                                              • Figure 46: Use of intense sweeteners in food and drink launches, Europe, 2011-13
                                                                                                                                                                                                                                                                                                              • Figure 47: Usage of top intense sweeteners, Europe, 2009-13
                                                                                                                                                                                                                                                                                                            • Use of intense sweeteners in NPD by key product categories
                                                                                                                                                                                                                                                                                                              • Sugar and gum confectionery
                                                                                                                                                                                                                                                                                                                • Figure 48: Sugar and gum confectionery launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                • Figure 49: Top intense sweeteners used in sugar and gum confectionery, global, 2011-13
                                                                                                                                                                                                                                                                                                              • Healthier sweets turn to ‘better for you’ ingredient stevia
                                                                                                                                                                                                                                                                                                                • Masking the bitter after tones of plant-derived sweeteners
                                                                                                                                                                                                                                                                                                                  • Chocolate confectionery
                                                                                                                                                                                                                                                                                                                    • Figure 50: Launch of chocolate confectionery products with an intense sweetener in the ingredients list, global, 2009-13
                                                                                                                                                                                                                                                                                                                    • Figure 51: Use of intense sweeteners in chocolate confectionery launches by year of launch, global, 2009-13 (% of launches)
                                                                                                                                                                                                                                                                                                                    • Figure 52: Chocolate confectionery launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                  • Healthy chocolate, a balancing act between health and indulgence
                                                                                                                                                                                                                                                                                                                    • Snack products
                                                                                                                                                                                                                                                                                                                      • Figure 53: Launch of snack products with an intense sweetener in the ingredients list, global, 2009-13
                                                                                                                                                                                                                                                                                                                      • Figure 54: Snack product launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                    • Sweetening up potato chip flavours
                                                                                                                                                                                                                                                                                                                      • Snack/cereal/energy bars
                                                                                                                                                                                                                                                                                                                        • Figure 55: Snack/cereal/energy bars launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                      • Bakery products
                                                                                                                                                                                                                                                                                                                        • Stevia slowly creeping into baked goods but hurdles to overcome
                                                                                                                                                                                                                                                                                                                          • Figure 56: Bakery product launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                        • Dairy products
                                                                                                                                                                                                                                                                                                                          • Figure 57: Usage of low/no/reduced fat and sugar claims in dairy product launches, global, 2009-13
                                                                                                                                                                                                                                                                                                                        • Sweetening up dairy products
                                                                                                                                                                                                                                                                                                                          • Figure 58: Dairy product launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                          • Figure 59: Top artificial sweeteners used in dairy product launches, global, 2009-13
                                                                                                                                                                                                                                                                                                                        • Sugar casts a shadow over healthy image of certain dairy products
                                                                                                                                                                                                                                                                                                                          • Figure 60: Launch of dairy products with sweeteners by category, global, 2012-13
                                                                                                                                                                                                                                                                                                                        • Sweet spreads
                                                                                                                                                                                                                                                                                                                          • Figure 61: Launch of sweet spreads with low/no/reduced sugar claim, global, 2009-13 (% of all sweet spread launches)
                                                                                                                                                                                                                                                                                                                        • Low sugar ‘jams’
                                                                                                                                                                                                                                                                                                                          • Figure 62: Launch of sweet spreads with an intense sweetener by type of spread, global, 2012 – 2013
                                                                                                                                                                                                                                                                                                                          • Figure 63: Sweet spread launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                          • Figure 64: Intense sweeteners used in sweet spread launches, global, 2009-13
                                                                                                                                                                                                                                                                                                                        • Sweeteners & sugar
                                                                                                                                                                                                                                                                                                                          • Figure 65: Usage of sugar and sweeteners in 2013 compared to the previous year, US, July 2013
                                                                                                                                                                                                                                                                                                                        • Artificial sweeteners fighting hard against ‘healthier’ plant-derived sweeteners
                                                                                                                                                                                                                                                                                                                          • Figure 66: Sweeteners & sugar product launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                          • Figure 67: Intense sweeteners used in launches of sweeteners & sugar, global, 2009-13
                                                                                                                                                                                                                                                                                                                        • Blending helps overcome taste issues
                                                                                                                                                                                                                                                                                                                          • Carbonated soft drinks
                                                                                                                                                                                                                                                                                                                            • Artificial nature of CSD’s still a longstanding barrier
                                                                                                                                                                                                                                                                                                                              • Figure 68: CSD launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                              • Figure 69: Use of sweeteners in new launches of CSD’s, global, 2009-13
                                                                                                                                                                                                                                                                                                                            • Mid-calorie carbonates aim to improve taste profile
                                                                                                                                                                                                                                                                                                                              • Opportunity for plant-derived sweeteners to repair the image of CSDs
                                                                                                                                                                                                                                                                                                                                • Water and juices
                                                                                                                                                                                                                                                                                                                                  • Flavoured water livens up water category
                                                                                                                                                                                                                                                                                                                                    • Figure 70: Types of sweeteners used in launches of ‘sweetened’ waters, global, 2009-13
                                                                                                                                                                                                                                                                                                                                    • Figure 71: Water launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                                  • Healthy positioning of flavoured water questioned by some
                                                                                                                                                                                                                                                                                                                                    • Stevia as part of blend works best in flavoured waters
                                                                                                                                                                                                                                                                                                                                      • Juicing balance, sweetness versus nutrition
                                                                                                                                                                                                                                                                                                                                        • Figure 72: Juice drink launches with an intense sweetener, by type, global, 2009-13
                                                                                                                                                                                                                                                                                                                                        • Figure 73: Types of sweeteners used in launches of juice drinks, global, 2009-13
                                                                                                                                                                                                                                                                                                                                      • Fruit juice and juice drinks often criticised for being sugar-laden drinks
                                                                                                                                                                                                                                                                                                                                      • Key Conclusions and Insights

                                                                                                                                                                                                                                                                                                                                        • Future market growth levels
                                                                                                                                                                                                                                                                                                                                          • The perils of sugar look set to encourage the use and development of intense sweeteners
                                                                                                                                                                                                                                                                                                                                            • Figure 74: Forecast global sales of intense sweeteners by value, 2013-17
                                                                                                                                                                                                                                                                                                                                          • ‘Next generation’ stevia sweeteners potential to move stevia to a more mainstream ingredient
                                                                                                                                                                                                                                                                                                                                            • Outlook for artificial intense sweeteners
                                                                                                                                                                                                                                                                                                                                                • Figure 75: Forecast global sales of intense sweeteners by volume, 2013-17
                                                                                                                                                                                                                                                                                                                                              • Future prospects by application
                                                                                                                                                                                                                                                                                                                                                • Future prospects by region
                                                                                                                                                                                                                                                                                                                                                  • Considerations for usage of intense sweeteners
                                                                                                                                                                                                                                                                                                                                                    • The concept of ‘dieting’ and ‘diet’ products losing favour to more positive weight management solutions
                                                                                                                                                                                                                                                                                                                                                      • The evolution of natural claims has seen the focus shift to simplicity, purity and provenance
                                                                                                                                                                                                                                                                                                                                                      • References

                                                                                                                                                                                                                                                                                                                                                        • Technical chapter references:

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                                                                                                                                                                                                                                                                                                                                                        Intense Sweeteners - International - December 2013

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