International Food Trends - US - March 2016
"Sales of international foods in the US are projected to grow moderately between 2015 and 2020, from $12.2 billion to $13.9 billion. Immigration and the increasingly multicultural nature of American society are factors that are influencing growth."
- Julia Gallo-Torres, Senior Analyst - Food, Drink and Foodservice
This report looks at the following areas:
- Moderate growth projected, lack of familiarity an obstacle to wider use
- Restaurant sales represent a challenge for home preparation brands
Brands that provide authentic products and marketing are likely to best capture consumers, especially important user groups such as Millennials and Hispanics. Consumers are more likely to report eating international foods at restaurants rather than preparing them at home, presenting brands with a challenge to increase home preparation with better awareness of international cuisine and product preparation demonstrations.
The Report includes sales of the following IRI product categories:
Refrigerated: eggroll/wonton wrappers, tortillas, meat/seafood seasoning mixes, sauce/gravy/marinade mixes, flavored spreads, breakfast entrees, dinners/entrees, fresh soup, hand-held non-breakfast entrees, side dishes, appetizers/snack rolls, prepared salad/fruit/coleslaw, sauerkraut, dips, marinated vegetables/fruit.
Frozen: dips, meat/seafood seasoning sauces, sauce/gravy marinade, soup, tortilla/egg roll/wonton wrappers, tortillas, side dishes, prepared vegetables, appetizers/snack rolls, hand-held non-breakfast entrees, multi-serve dinners/entrees, single-serve dinners/entrees.
Dry/shelf-stable: chutney, marinated vegetable/fruit, dinner mixes, dinner mixes with meat, salad/side dish mixes, Mexican foods/sauces, cooking & salad oils, potato pancake/dumpling mixes, rice mixes, dips, dry seasoning mixes, meat/seafood seasoning mixes, sauce mixes, hot/Cajun sauces, meat sauce/marinade/glaze, microwaveable packaged dinners, prepared dinners/entrees, prepared pasta dishes, noodles, condensed wet soup, dry soup, ramen, ready-to-serve wet soup.
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