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Internet Quarterly - UK - March 2009


In addition to a focus on online Christmas shopping experiences, this report also covers established topics; these include monitoring other changes in:

  • Internet penetration and usage levels

  • Technology usage in terms of devices and access methods used

  • The extent to which consumers seek information from the web and actually do engage in online purchasing in a variety of product categories.

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Table of contents

  1. Issues in the Market

    • Focus on Christmas shopping experiences
      • Research methodology
        • Definitions
          • Abbreviations
          • Market in Brief

            • O2 continues to make broadband gains
              • Vodafone pushing the limits of the mobile web
                • HDTV usage up despite the downturn
                  • Blu-ray jumps, but is still a minnow
                    • Smartphones continue their trend upwards
                      • More look to the web for entertainment in the recession
                        • Music downloads spurred by increasing competition
                          • Online shopping increases its share of Christmas spend
                            • Clothes and electronics posted biggest gains
                              • Good Christmas shopping experiences bode well for the future
                              • Future Opportunities

                                • Boosting share of lesser known e-tailers
                                  • Keeping the dialogue open with consumers
                                  • Who's Innovating?

                                    • Be Broadband doubles down on ADSL to catch cable
                                      • Rail companies enter the age of the barcode
                                        • LoveFilm tries perfomance-based viral marketing
                                          • Phones go 3D in Japan
                                            • Mobile operators combine to sell customer data
                                              • Yahoo! adds video advertising to its search engine
                                              • Internet Penetration

                                                • Key points
                                                  • Penetration unchanged but masks demographic changes
                                                    • Figure 1: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, April 2002-Jan 2009
                                                  • Overall subscriber numbers holding up in face of recession
                                                    • Figure 2: Broadband lines in the UK
                                                  • Virgin hits 50Mb/s
                                                    • High speed broadband without using cable
                                                      • Mobile broadband trial hits 16Mbps
                                                      • Device Usage Analysis

                                                        • Key points
                                                          • Switch to HD-ready TV gathers momentum
                                                            • Figure 3: Trends in digital TV usage, 2007-09
                                                            • Figure 4: Trends in demographics of digital TV usage, 2008-09
                                                          • Technological improvements
                                                            • Cheaper HDTV services
                                                              • Blu-ray forges ahead as sales of media boom – still small fry though
                                                                • Smartphones rise as standard mobile usage tumbles
                                                                  • Figure 5: Trends in phone usage, 2008-09
                                                                  • Figure 6: Trends in demographics of phone usage, 2008-09
                                                                • Smart phones continue to grow penetration
                                                                  • New products to drive penetration further in 2009
                                                                    • Residential Wi-Fi driven by 15-24-year-olds
                                                                      • Figure 7: Trends in demographics of Wi-Fi usage, 2008-09
                                                                    • Media players taking over from music players
                                                                      • Figure 8: Trends in ownership of MP3 players and Personal Media Players*, July 2007-Jan 2009
                                                                      • Figure 9: Trends in demographics of media player usage, 2008-09
                                                                    • Combined media/music player usage rises healthily
                                                                      • Static gaming driven by young, affluent men
                                                                        • Figure 10: Trends in demographics of gaming device usage, 2008-09
                                                                      • Xbox claims victory over the PS3
                                                                        • Portable devices to get a boost in 2009
                                                                          • DAB suffers untimely decline
                                                                            • Figure 11: Trends in digital radio usage, 2007-09
                                                                            • Figure 12: Trends in demographics of digital radio usage, 2008-09
                                                                        • Internet Usage Experiences

                                                                          • Key points
                                                                            • Entertainment takes centre stage this quarter
                                                                              • Figure 13: Types of activity undertaken on the internet in the last three months, October 2008 and january 2009
                                                                            • Social networking starting to cross age barriers…
                                                                              • Figure 14: Usage of social networks, by age, April 2008-January 2009
                                                                            • … but still struggling to make actual money
                                                                              • Music downloads on the up?
                                                                                • Figure 15: Music download activities over time, July 2003-January 2009
                                                                              • VoIP not making the gains it should
                                                                                • Figure 16: VoIP calls undertaken on the internet in the last three months by demographic sub-group, October 2008 and January 2009
                                                                            • Browsing Behaviours

                                                                              • Key points
                                                                                • Recession has an impact on browsing habits
                                                                                  • Figure 17: Types of websites browsed for information purposes in the last three months, October 2008 and January 2009
                                                                              • Buying Behaviours

                                                                                • Key points
                                                                                  • Online benefits from the Christmas rush
                                                                                    • Figure 18: Websites purchased from in the last three months which have seen the greatest increase this quarter, January 2008-January 2009
                                                                                  • Media purchases driven by older consumers
                                                                                    • Toy sales driven by DEs
                                                                                      • Online supermarket sales flat
                                                                                        • Online clothes retail continues to be a key sector
                                                                                          • Good performance of electricals can’t prevent e-tailers folding
                                                                                            • Some further bright spots in the retail gloom
                                                                                            • Christmas Shopping Experiences

                                                                                              • Key points
                                                                                                • Service and delivery no longer a problem at Christmas online
                                                                                                  • Figure 19: Christmas shopping experiences, January 2009
                                                                                                • Credit crunch increases likelihood of using the cheapest sites
                                                                                                  • Middle-aged, better-off more prepared to buy online after researching in-store
                                                                                                  • Appendix – Device Usage Analysis

                                                                                                      • Figure 20: Trends in digital device usage, 2007-08
                                                                                                      • Figure 21: Digital device usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership and detailed lifestage groups, January 2009
                                                                                                      • Figure 22: Digital device usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership and detailed lifestage groups, January 2009
                                                                                                      • Figure 23: Digital device usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership and detailed lifestage groups, January 2009
                                                                                                      • Figure 24: Digital device usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership and detailed lifestage groups, January 2009
                                                                                                  • Appendix – Internet Usage Experiences

                                                                                                      • Figure 25: Types of activity undertaken on the internet in the last three months, Nov 07-Jan 09
                                                                                                      • Figure 26: Types of activity undertaken on the internet in the last three months, July ‘03-May ‘07
                                                                                                      • Figure 27: Types of activity undertaken on the internet in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 28: Types of activity undertaken on the internet in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 29: Types of activity undertaken on the internet in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 30: Types of activity undertaken on the internet in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 31: Types of activity undertaken on the internet in the last three months, by detailed demographics, January 2009
                                                                                                  • Appendix – Browsing Behaviours

                                                                                                      • Figure 32: Types of websites browsed for information purposes in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 33: Types of websites browsed for information purposes in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 34: Types of websites browsed for information purposes in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 35: Types of websites browsed for information purposes in the last three months, by detailed demographics, January 2009
                                                                                                  • Appendix – Buying Behaviours

                                                                                                      • Figure 36: Types of websites actually purchased from in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 37: Most popular types of websites actually purchased from in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 38: Most popular types of websites actually purchased from in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 39: Most popular types of websites actually purchased from in the last three months, by detailed demographics, January 2009
                                                                                                      • Figure 40: Most popular types of websites actually purchased from in the last three months, by detailed demographics, January 2009
                                                                                                  • Appendix – Christmas Shopping Experiences

                                                                                                      • Figure 41: Christmas shopping experiences, by detailed demographics, January 2009
                                                                                                      • Figure 42: Christmas shopping experiences, by detailed demographics, January 2009
                                                                                                      • Figure 43: Christmas shopping experiences, by detailed demographics, January 2009

                                                                                                  Companies Covered

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                                                                                                  Internet Quarterly - UK - March 2009

                                                                                                  £1,695.00 (Excl.Tax)