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Internet Quarterly - UK - September 2009

The focus for this month’s Internet Quarterly is on the usage of bundled services (ie when consumers take out more than one service from a single telecoms provider). In particular, it looks at the number and range of services users are likely to take out as well as the motivations for consumers to switch providers. Finally, the section assesses the challenges ahead in the sector, especially with the launch of Freeview HD in December.

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Table of contents

  1. Issues in the Market

    • Focus on bundled communications
      • Research methodology
        • Abbreviations
        • Future Opportunities

          • Branding in the augmented world
            • The benefits of mobile location services (now)
              • How gadgets can appeal to those looking for simplicity
              • Market in Brief

                • Growth in home entertainment technology
                  • Portable gadgets set to drive the market
                    • Online music and social networks
                      • Mobile web access focused on basic browsing
                        • Special focus on triple-play service providers
                        • Who’s Innovating?

                          • Nokia moves into portable computing
                            • Augmenting realities
                              • The PS3 comes to the mobile phone?
                              • Internet Penetration

                                • Key points
                                  • Broadband penetration over time
                                    • Figure 1: Broadband internet connection at home over time, by gender, age and socio-economic group, 2004-09
                                  • Broadband market shares over time
                                    • Figure 2: Estimated UK broadband market share, 2003-08
                                  • Overall internet penetration
                                    • Figure 3: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-09
                                • Device Ownership Analysis

                                  • Key points
                                    • Continued growth of HDTV ownership
                                      • Figure 4: Device ownership summary, October 2008-July 2009
                                      • Figure 5: Ownership of HD-ready TV sets, by gender, age and socio-economic group, April and July 2009
                                    • What now for the eBook?
                                      • Are ‘Tablets’ the future?
                                        • Console wars heat up
                                          • Figure 6: Ownership of the latest generation of games consoles, by gender and age, July 2009
                                        • Will console price cuts work?
                                          • Sony and Microsoft – similar strategies?
                                          • Internet Usage Experiences

                                            • Key points
                                              • Music streaming gets a boost from mobile…
                                                • Figure 7: Types of activity undertaken on the internet in the last three months, October 2008-July 2009
                                              • …and social networks
                                                • Social networks face challenges to make money
                                                  • Future growth depends on attracting older users
                                                    • Figure 8: Usage of social networking sites, by gender and age, April and July 2009
                                                  • Search engines continue to broaden their remit
                                                    • The Impact of the new Windows 7 OS
                                                    • Mobile Usage Experiences

                                                      • Key points
                                                        • Activities focus on browsing, not doing
                                                          • Figure 9: Sites visited in the last three months using a mobile phone, July 2009
                                                        • Who’s most likely to use the mobile web?
                                                          • Figure 10: Any usage of the mobile web in the last three months, by gender, age and socio-economic group, July 2009
                                                        • Speed also a barrier to greater use
                                                          • The rise of hybrid smartphones
                                                            • Microsoft makes basic phones more functional
                                                            • Buying Behaviours

                                                              • Key points
                                                                • Online fashion: Record profits, but 11% drop in youth activity
                                                                  • Figure 11: Type of websites purchased from in the last three months, July ’08-July ‘09
                                                                  • Figure 12: Clothing and footwear sites purchased from in the last three months, by gender, age and socio-economic group, January and July 2009
                                                                • How can online supermarkets grow in the recession?
                                                                  • CD/DVD sales down but downloads not up
                                                                    • Figure 13: CD/DVD and music download sites purchased from in the last three months, by gender, age and socio-economic group, April and July 2009
                                                                • Usage of Bundled Services

                                                                  • Key points
                                                                    • How many subscribe to triple-play services?
                                                                      • Figure 14: Repertoire of number of services subscribed to as part of bundled package, July 2009
                                                                    • Which services are most likely to be bought?
                                                                      • Figure 15: Part of a bundled package or standalone package, July 2009
                                                                    • Sky and Virgin make triple-play gains
                                                                      • Who are the most enthusiastic users?
                                                                        • Figure 16: Repertoire of number of services subscribed to as part of bundled package, by gender, age, socio-economic group, presence of children and household size, July 2009
                                                                      • What motivates consumers to buy bundled services?
                                                                        • Figure 17: Factors that would motivate consumers to switch their existing bundled communications provider, July 2009
                                                                      • Men have more reason to switch
                                                                        • Figure 18: Factors that would motivate consumers to switch their existing bundled communications provider, by gender, July 2009
                                                                    • Appendix – Device Ownership Analysis

                                                                        • Figure 19: Trends in digital device ownership, 2007-09
                                                                        • Figure 20: Most popular devices or services owned, by demographics, July 2009
                                                                        • Figure 21: Next most popular devices or services owned, by demographics, July 2009
                                                                        • Figure 22: Other devices or services owned, by demographics, July 2009
                                                                    • Appendix – Internet Usage Experiences

                                                                        • Figure 23: Types of activity undertaken on the internet in the last three months, 2007-09
                                                                        • Figure 24: Most popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
                                                                        • Figure 25: Next most popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
                                                                        • Figure 26: Other types of activity personally done on the internet at home in the last three months, by demographics, July 2009
                                                                        • Figure 27: Least popular types of activity personally done on the internet at home in the last three months, by demographics, July 2009
                                                                    • Appendix – Mobile Usage Experiences

                                                                        • Figure 28: Most popular types of sites visited in the last three months using a mobile phone, by demographics, July 2009
                                                                        • Figure 29: Next most popular types of sites visited in the last three months using a mobile phone, by demographics, July 2009
                                                                    • Appendix – Buying Behaviours

                                                                        • Figure 30: Trends in websites actually purchased from in the last three months, 2005-09
                                                                        • Figure 31: Most popular types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
                                                                        • Figure 32: Next most popular types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
                                                                        • Figure 33: Other types of websites actually purchased from on the internet in the last three months, by demographics, July 2009
                                                                    • Appendix – Usage of Bundled Services

                                                                        • Figure 34: Most popular factors that would motivate consumers to switch their existing bundled communications provider, by demographics, July 2009
                                                                        • Figure 35: Next most popular factors that would motivate consumers to switch their existing bundled communications provider, by demographics, July 2009

                                                                    Companies Covered

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                                                                    Internet Quarterly - UK - September 2009

                                                                    £1,695.00 (Excl.Tax)