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Internet TV - UK - June 2010

  • PCs and laptops dominate as the preferred medium for watching internet TV, by 83% of viewers. However, usage is likely to migrate away from computers to living room sets with the launch of Project Canvas and Google TV in 2011.
  • A quarter of internet TV viewers say the size of their PC screen puts them off viewing more. This is likely to be due to the falling cost of larger screen monitors, making big-screen web TV viewing a reality for the mass-market.
  • Only 19% of internet TV users watch via games consoles. New motion controlled systems for the Xbox 360 and PS3 are likely to grow the appeal of watching this way, reinforced by the sophisticated audio and video capabilities of the consoles.
  • The majority of internet TV viewers are motivated to watch because they’ve missed something on regular TV (70%). This is underlined by research that shows catch up TV (rather than live) are the most popular destination for viewers
  • With the majority internet TV users accessing free sites (such as the BBC iPlayer, used by 60% of viewers), it’s perhaps unsurprising that 45% of internet TV viewers would never consider paying for content online.
  • Despite the wide range of internet TV sites available on the market, only 11% of online viewers say they are motivated to watch due to the variety the medium offers. This could be because the most popular sites tend not to show exclusive content.

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Future Opportunities

          • Is internet TV reliant on too much technology?
            • Linking internet TV offline to the real world
            • Market in Brief

              • A sector made possible by broadband
                • Importance of site design
                  • Competition with traditional TV
                    • Innovations will help drive up usage
                      • Attitudes towards paying for internet TV
                      • Internal Market Environment

                        • Key points
                          • Increasing access to broadband
                            • Figure 1: Broadband penetration, by selected demographics, 2004-09
                          • But not everyone is connected
                            • Internet TV versus the rest of the net
                              • Figure 2: Types of activities personally done on the internet at home in the last three months, April 2010
                            • Increasing popularity of video in general
                              • Figure 3: Unique internet visitors to top twenty entertainment sites, April 2010*
                            • The downturn creates a receptive audience
                              • Figure 4: Media being used more often now in response to the recession, November 2009
                            • Barriers to mobile internet TV
                              • Figure 5: Sites visited in the last three months using a mobile phone, April 2010
                          • Broader Market Environment

                            • Key points
                              • Rising personal disposable incomes
                                • Figure 6: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                              • An ageing population
                                • Figure 7: Trends in UK population, by age, 2005-15
                            • Competitive Context

                              • Key points
                                • Online versus offline TV
                                  • Competition between online providers
                                    • Impact of project canvas
                                      • Economics of the TV business
                                      • Strengths and Weaknesses in the Market

                                          • Strengths
                                            • Weaknesses
                                            • Who’s Innovating?

                                              • Key points
                                                • Taking advantage of the web’s economies of scale
                                                  • Google TV launches in the US
                                                    • SeeSaw launches paid TV service
                                                      • BT looks to guarantee video quality
                                                        • The future of live online TV
                                                        • Companies and Products

                                                          • BBC
                                                              • Figure 8: advertising spend for the BBC iPlayer, January 2008-December 2009
                                                            • Channel 4
                                                              • Five
                                                                • ITV Player
                                                                  • Sky Player
                                                                  • Usage of Internet TV Sites

                                                                    • Key points
                                                                      • Not an alternative to traditional TV schedules – yet
                                                                        • Figure 9: Frequency of viewing television on internet sites, April 2010
                                                                      • Live versus catch-up TV
                                                                        • Figure 10: Usage of catch-up and live TV services from the BBC and ITV (regular and occassional users), April 2010
                                                                      • Domination of the BBC iPlayer
                                                                        • Figure 11: Viewing of television on internet sites, by repertoire of viewing of television on internet sites, April 2010
                                                                      • Usage of internet TV sites by gender
                                                                        • Figure 12: Viewing of television on internet sites, by gender (all users), April 2010
                                                                        • Figure 13: Average number of minutes spent online per user, April 2010
                                                                      • Usage of internet TV sites by age
                                                                        • Figure 14: Viewing of television on internet sites, by age (all users), April 2010
                                                                      • Regular versus occasional users
                                                                        • Figure 15: Viewing of television on internet sites (net), by gender, age and socio-economic group, April 2010
                                                                        • Figure 16: Usage of selected video sites amongst 15-24-year-olds, April 2010
                                                                      • Usage of internet TV sites versus other online habits
                                                                        • Figure 17: Leisure activities via internet for own entertainment, by viewing of television on internet sites, April 2010
                                                                      • Usage of internet TV sites versus attitudes towards the web
                                                                        • Figure 18: Attitudes towards using internet for leisure, by repertoire of viewing of television on internet sites, April 2010
                                                                    • How Users Watch Internet TV

                                                                      • Key points
                                                                        • Usage still very much focused on the PC
                                                                          • Figure 19: Frequency of viewing internet TV, by device, April 2010
                                                                        • The impact of motion control on console viewing
                                                                          • Figure 20: Viewing internet TV by device, by demographics, April 2010
                                                                          • Figure 21: ownership of selected games consoles, by gender and age, April 2010
                                                                      • Motivations for Using Internet TV Sites

                                                                        • Key points
                                                                          • Internet TV remains a standby for regular TV viewing
                                                                            • Figure 22: Reasons for using internet TV sites, April 2010
                                                                          • Struggling to compete against triple play deals
                                                                            • Viewing motivations by detailed demographics
                                                                              • Figure 23: Reasons for using internet TV sites, by demographics, April 2010
                                                                            • Greater usage has a positive effect on motivations
                                                                              • Figure 24: Reasons for using internet TV sites, by viewing of television on internet sites, April 2010
                                                                          • Internet TV Viewing Experiences

                                                                            • Key points
                                                                              • Is picture quality a problem?
                                                                                • Figure 25: Attitudes towards using internet TV sites, April 2010
                                                                              • PC screen size not so much of a problem
                                                                                • Internet TV – tethered to the PC
                                                                                  • Attitudes by detailed demographics
                                                                                    • Figure 26: Attitudes towards using internet TV sites, by demographics, April 2010
                                                                                  • Attitudes versus frequency of internet TV site usage
                                                                                    • Figure 27: Attitudes towards using internet TV sites, by viewing of television on internet sites, April 2010
                                                                                • Attitudes Towards Paying for Internet TV

                                                                                  • Key points
                                                                                    • Has all the free content devalued paid-for internet TV?
                                                                                      • Figure 28: Attitudes towards paying for internet TV, April 2010
                                                                                    • Challenges in adding value to paid for shows
                                                                                      • Adding value to paid-for TV streams
                                                                                        • Is piracy the cause of internet TVs woes?
                                                                                          • Figure 29: Attitudes towards using internet TV sites, by viewing of television on internet sites, April 2010
                                                                                        • Are mobile TV services the answer?
                                                                                          • Figure 30: Attitudes towards using internet TV sites, by viewing internet TV by device, April 2010
                                                                                      • Appendix – Usage of Internet TV Sites

                                                                                          • Figure 31: Viewing of television on internet sites, by demographics, April 2010
                                                                                          • Figure 32: Regular viewing of television on internet sites, by demographics, April 2010
                                                                                          • Figure 33: Occasional viewing of television on internet sites, by demographics, April 2010
                                                                                          • Figure 34: Viewing of television on internet sites (net), by demographics, April 2010
                                                                                      • Appendix – How Users Watch Internet TV

                                                                                          • Figure 35: Viewing internet TV (all users) by device, by demographics, April 2010
                                                                                      • Appendix – Motivations for Using Internet TV Sites

                                                                                          • Figure 36: Reasons for using internet TV sites, by demographics, April 2010
                                                                                      • Appendix – Internet TV Viewing Experiences

                                                                                          • Figure 37: Attitudes towards using internet TV sites, by demographics, April 2010
                                                                                      • Appendix – Attitudes Towards Paying for Internet TV

                                                                                          • Figure 38: Attitudes towards paying for internet TV, by demographics, April 2010
                                                                                          • Figure 39: Repertoire of viewing of television on internet sites, by demographics, April 2010

                                                                                      Companies Covered

                                                                                      • Amazon.co.uk
                                                                                      • America Online UK (AOL UK)
                                                                                      • Apple Computer UK Ltd
                                                                                      • Bebo Inc
                                                                                      • Blockbuster Entertainment Ltd (UK)
                                                                                      • British Broadcasting Corporation (BBC)
                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                      • Broadcasters' Audience Research Board Limited
                                                                                      • BT Group plc
                                                                                      • CBS Corporation
                                                                                      • Channel 4
                                                                                      • Competition Commission
                                                                                      • Facebook, Inc.
                                                                                      • Flickr
                                                                                      • Football Association (The)
                                                                                      • FOX Broadcasting Company
                                                                                      • Freeview
                                                                                      • FriendsReunited
                                                                                      • Google UK
                                                                                      • Government Actuary's Department (GAD)
                                                                                      • HMV Retail Ltd
                                                                                      • ITV plc
                                                                                      • Kantar Media
                                                                                      • Kelkoo S.A.
                                                                                      • LG Electronics (UK)
                                                                                      • Lions Gate Entertainment Corp. (USA)
                                                                                      • LOVEFiLM International Ltd
                                                                                      • Market & Opinion Research International (MORI)
                                                                                      • Metro-Goldwyn-Mayer Inc.
                                                                                      • Microsoft Ltd (UK)
                                                                                      • mmO2 plc
                                                                                      • MSN UK
                                                                                      • MTV Europe (UK)
                                                                                      • MySpace.com
                                                                                      • Nintendo UK Entertainment Ltd
                                                                                      • Ofcom
                                                                                      • PC World (DSG UK Computing)
                                                                                      • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                      • SeeSaw IPTV Ltd
                                                                                      • Skype Technologies S.A.
                                                                                      • Sony (UK) Ltd
                                                                                      • Sony Pictures Entertainment
                                                                                      • Starz Entertainment Group LLC
                                                                                      • Topshop old
                                                                                      • Twitter, Inc.
                                                                                      • UKTV
                                                                                      • Universal Music Group
                                                                                      • Viacom Inc.
                                                                                      • Virgin Media Ltd
                                                                                      • Vodafone Group Plc (UK)
                                                                                      • Warner Music Group
                                                                                      • Yahoo! UK & Ireland
                                                                                      • YouTube, Inc.

                                                                                      Internet TV - UK - June 2010

                                                                                      US $2,478.79 (Excl.Tax)