Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Irish Lifestyles - Ireland - June 2012

Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.

However, this has not resulted in a decline in Irish consumers’ willingness to spend on the latest technological gadgets (including one-off payments and subscription costs), as Irish consumers are increasingly spending more time on the internet and social networking sites, whilst penetration of mobile devices continues to increase apace.

The love affair between Irish consumers and technology has positive and negative effects on society at large. Going forward, technology will continue to play a key role in shaping the ways that companies communicate with, and sell to, Irish consumers.

Some key questions answered in this report include:

  • How has the economic downturn impacted on consumers’ relationship with technology and the internet? – Has lower spending power impacted on consumers’ willingness to upgrade their technology devices? How has the downturn influenced technology usage for entertainment?
  • How has technology influenced consumer shopping and leisure habits? – In what ways have greater internet access and the proliferation of technology devices changed the way Irish consumers shop for food, finance and travel? In what ways have they changed leisure activities and how consumers arrange holidays?
  • What technology devices do consumers own? – What are the most essential technology items that consumers own? What devices do consumers intend to buy/upgrade to in the next 12 months?
  • Funding technology and the internet? – With consumer spending power declining, how are consumers funding their purchasing of expensive technology items?
  • What positive and negative effects do consumers feel that technology has on their lives? – What are the biggest benefits and pitfalls to using technology and the internet?
  • Looking forward, what types of technological innovations would Irish consumers be willing to pay more for when buying household appliances and everyday items?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Consumer data
          • Definition
            • Abbreviations
            • Future Opportunities

              • Switch Off
                • Let's Make a Deal
                  • Access Anything, Anywhere
                  • Market in Brief

                    • Irish economy recovering, but consumer spending set to remain low
                      • Internet usage increasing
                        • How consumers access the internet changing
                          • Technology device ownership
                            • Funding technology purchases
                              • Impact of technology on the Irish
                                • Positive effects of technology
                                  • Negative effects of technology
                                    • Future expectations
                                    • Economic Outlook for RoI and NI

                                      • Key points
                                        • Tentative economic recovery for both NI and RoI
                                          • Figure 1: Economic outlook, NI and RoI, 2010-13
                                        • NI consumer confidence at a lower point than 2011
                                          • Figure 2: Consumer Sentiment/Confidence Index, UK (inc NI) and RoI, June 2008-June 2012
                                        • RoI consumers ‘cautiously optimistic’
                                          • Consumer prices remain high in 2012
                                            • Figure 3: Consumer price index, UK, June 2010-June 2012
                                            • Figure 4: Consumer price index, UK, June 2010-June 2012
                                          • Irish consumers still trapped under heavy debt burden
                                            • Disposable income levels drop in 2012
                                              • Unemployment sees slight increase in 2012
                                                • Figure 5: ILO unemployment rate (% of labour force), actual and projected, NI and RoI, 2008-15
                                              • Technology helping job seekers
                                                • Figure 6: Consumers who currently use LinkedIn, NI and RoI, 2009-12
                                            • Social Trends in RoI and NI

                                              • Key points
                                                • Internet access keeps increasing
                                                  • Figure 7: Consumers who accessed the internet in the last 12 months, NI and RoI, 2004-11
                                                • Broadband connection a must for many
                                                  • Figure 8: Consumers with a broadband connection at home, NI and RoI, 2006-11
                                                • More consumers accessing broadband at home and using smartphones
                                                  • Figure 9: How consumers access the internet, NI and RoI, September 2009 and July 2012
                                                • NI consumers spend more time online per day in 2012
                                                  • Figure 10: Daily internet usage, NI and RoI, September 2009 and July 2012
                                                • Ageing population
                                                  • Figure 11: Population, by age, NI, 2008-24
                                                  • Figure 12: Population, by age, RoI, 2006-26
                                                  • Figure 13: Consumers who accessed the internet in the last 12 months, by age, NI and RoI, 2011
                                                • Nintendo and old folks
                                                  • Burglary and fraud increase in RoI, while all crimes decrease in NI
                                                    • Figure 14: Selected recorded crime incidents, by offence group, NI and RoI, 2008-11*
                                                  • Technology-related crime on the increase
                                                    • Obesity continues to be a big issue
                                                      • Figure 15: Consumer agreement with selected statements relating to health and diet, NI and RoI, 2011
                                                    • Technology and the internet might be making us fat
                                                    • Sector Focus – Grocery Retailing

                                                      • Key points
                                                        • Tesco controls huge share of NI and RoI grocery market
                                                          • Figure 16: Food retailers shopped at in the last month, NI and RoI, February 2012
                                                        • Effects of cost saving slowing market growth
                                                          • Figure 17: All grocery sales, RoI and NI, 2007-12
                                                        • Technology being used to help control household food budgets
                                                          • Figure 18: Agreement with the statement ‘It has changed the way I shop for groceries (eg online/using price comparison sites)’, NI and RoI, July 2012
                                                        • Slight increase in online grocery usage
                                                          • Figure 19: Consumers who bought groceries (for home delivery) online in the last 12 months, NI and RoI, June 2011 and February 2012
                                                        • Who shops for groceries online?
                                                          • Figure 20: Consumers who bought groceries (for home delivery) online in the last 12 months, by gender, age and location, NI and RoI, February 2012
                                                        • Mobile apps make grocery shopping easier
                                                        • Sector Focus – Alcohol

                                                          • Key points
                                                            • Alcohol consumption rates continue to slide in NI
                                                              • Figure 21: Alcohol consumption in the last 12 months, NI and RoI, 2007-11
                                                              • Figure 22: Frequency of alcohol consumption, NI and RoI, 2011
                                                            • On-trade value sinks, as off-trade value soars
                                                              • Figure 23: Alcohol sales, by on-trade and off-trade, all-Ireland, 2005-12
                                                            • Downturn driving in-home parties
                                                              • Figure 24: Agreement with statements relating to in-home entertainment, NI and RoI, July 2012
                                                            • High level of entertainment equipment facilitating nights in
                                                              • Figure 25: Selected technology devices currently owned by consumers, NI and RoI, July 2012
                                                            • Apps helping consumers to boost alcohol sales
                                                            • Sector Focus – Foodservice

                                                              • Key points
                                                                • IoI foodservice value stagnates in 2012
                                                                  • Figure 26: Estimated value of the Irish foodservice market (at consumer prices), NI, RoI and IoI, 2007-12
                                                                • Restaurants and takeaways the most popular type of foodservice outlets
                                                                  • Figure 27: Types of foodservice establishments eaten at in the last 12 months, NI and RoI, 2011
                                                                  • Figure 28: Estimated value (€m) of the Irish foodservice market, by sector, IoI, 2011
                                                                • Deal-of-the-day websites could help bring more diners back to restaurants
                                                                  • Figure 29: Top five deal-of-the-day websites subscribed to, NI and RoI, February 2012
                                                                • More consumers accessing online restaurant reviews
                                                                • Sector Focus – Tourism

                                                                  • Key points
                                                                    • Domestic tourism levels continue to grow in NI and RoI
                                                                      • Figure 30: Estimated domestic visitor numbers, IoI, RoI and NI, 2007-12
                                                                    • Spending by domestic tourists down in RoI
                                                                      • Figure 31: Estimated revenue generated from domestic visitors, IoI, RoI and NI, 2007-12
                                                                    • Consumers less likely to take a holiday overall
                                                                      • Figure 32: Taken a holiday or short break in the last 12 months, NI and RoI, 2007-11
                                                                    • Internet a key channel for holiday information
                                                                      • Figure 33: Source of information for holidays or short breaks, NI and RoI, 2011
                                                                    • Internet also the key channel for booking holidays and short breaks
                                                                      • Figure 34: How holiday or short break booked, NI and RoI, 2011
                                                                      • Figure 35: Top ten items bought online in the last 12 months, NI and RoI, February 2012
                                                                  • Sector Focus – Financial Services

                                                                    • Key points
                                                                      • One in five Irish consumers access their finances online daily
                                                                        • Figure 36: Method and frequency of accessing current account, NI and RoI, July 2012
                                                                        • Figure 37: Agreement with the statement ‘I am more aware of personal finance than I used to be’, NI and RoI, 2007-11
                                                                      • Balance enquiry top online banking action
                                                                        • Figure 38: Services carried out with online banking facility in the last 12 months, RoI and NI, 2011
                                                                      • Strong growth in online banking
                                                                        • Figure 39: Number of consumers registered for online banking services, RoI, Q1 2007-Q4 2011
                                                                        • Figure 40: Number of times accounts accessed online and number of online transactions, Q4 2009-Q4 2011
                                                                    • The Consumer – Ownership of Technology Products

                                                                      • Key points
                                                                        • ‘Basic’ technology devices show highest ownership levels
                                                                          • Figure 41: Consumer ownership of various devices, NI and RoI, July 2012
                                                                        • Four in five Irish consumers own a laptop or netbook
                                                                            • Figure 42: Consumer ownership of portable computer (eg netbook, laptop), by age, NI and RoI, July 2012
                                                                          • Students and full-time workers more likely to own a laptop
                                                                              • Figure 43: Consumer ownership of portable computer (eg netbook, laptop), by working status, NI and RoI, July 2012
                                                                            • Over three quarters of Irish consumers own a DVD or Blu-ray player
                                                                                • Figure 44: Consumer ownership of DVD or Blu-ray player, by number of children in household, NI and RoI, July 2012
                                                                              • Low intention to upgrade or buy
                                                                                • HDTV shows a high level of ownership
                                                                                    • Figure 45: Consumer ownership of HDTV, by age, NI and RoI, July 2012
                                                                                  • TV benefits from being seen as cheap entertainment
                                                                                    • Few own 3DTVs, and few intend to buy them
                                                                                      • Almost two thirds use subscription TV services
                                                                                        • Figure 46: Consumer ownership of subscription TV service vs. free-to-air digital TV, NI and RoI, July 2012
                                                                                      • Standard mobile phones usage in NI overtaken by smartphones
                                                                                          • Figure 47: Consumer ownership of standard mobile phones vs. smartphone, NI and RoI, July 2012
                                                                                          • Figure 48: Consumer ownership of smartphones, by social class, NI and RoI, July 2012
                                                                                        • Smartphones show a high level of intention to buy
                                                                                          • Figure 49: Consumers who intend to buy a smartphone vs. standard mobile phone in the next 12 months, NI and RoI, July 2012
                                                                                        • Over half own a video games console
                                                                                          • Figure 50: Consumers who own a games console, by gender and age, NI and RoI, July 2012
                                                                                        • Computer tablets the most wanted item
                                                                                        • The Consumer – Funding Technology Purchases

                                                                                          • Key points
                                                                                            • Three quarters of consumers save up to buy technology products
                                                                                              • Figure 51: Methods of funding technology product purchases, NI and RoI, July 2012
                                                                                            • Most consumers prefer to save up for technology items
                                                                                                • Figure 52: Agreement with the statement ‘If there's something I want I save up for it’, NI and RoI, 2007-11
                                                                                                • Figure 53: Agreement with the statement ‘I save my money’, by gender, NI and RoI, July 2012
                                                                                              • Waiting for Santa to arrive…
                                                                                                  • Figure 54: Agreement with the statement ‘I wait for Christmas/birthday for my parents/significant other to buy for me’, by gender and age, NI and RoI, July 2012
                                                                                                • …it could be a long wait though
                                                                                                  • Figure 55: Gifts purchased for Christmas 2010, NI and RoI, March 2011
                                                                                                • Consumers reluctant to use credit cards
                                                                                                    • Figure 56: Estimated number of credit cards, IoI, 2005-12
                                                                                                  • Only 1% use payday loans
                                                                                                  • The Consumer – Impact of Technology on the Irish

                                                                                                    • Key points
                                                                                                      • The internet is seen as a powerful research tool
                                                                                                        • Figure 57: Agreement with statements relating to how technology and the internet have changed consumers’ lives, NI and RoI, July 2012
                                                                                                      • The internet is the first port of call for information
                                                                                                        • 35-64s have a greater appreciation of the internet as a research tool
                                                                                                          • Figure 58: Agreement with the statement ‘The internet is useful for answering almost any question I have’, by age, NI and RoI, July 2012
                                                                                                        • Tourism revolutionised by the internet and technology
                                                                                                          • Low-affluence consumers less likely to use the internet for holidays
                                                                                                            • Figure 59: Agreement with the statement ’It has changed the way I book/ source information on holidays’, by social class, NI and RoI, July 2012
                                                                                                          • The net has changed how we entertain ourselves
                                                                                                              • Figure 60: Agreement with the statement ‘It has changed the way I entertain myself (eg games/ TV)’, by gender, NI and RoI, July 2012
                                                                                                            • TV viewing habits also changed
                                                                                                              • Figure 61: Agreement with statements regarding online viewing, NI and RoI, 2011
                                                                                                            • Downloading entertainment, rather than buying physical copies
                                                                                                              • Changing how consumers interact with one another
                                                                                                                  • Figure 62: Agreement with the statement ‘Technology and the internet have changed the way I interact with the people in my life’, by age, NI and RoI, July 2012
                                                                                                                • Social networks bring a wave of change
                                                                                                                    • Figure 63: Social networks used on a daily basis by consumers, NI and RoI, July 2012
                                                                                                                  • Changes in how consumers use mobile phones
                                                                                                                    • One in ten Irish consumers claim they get less sleep
                                                                                                                      • Few worry about monitoring their kids
                                                                                                                      • The Consumer – Positive Impact of Technology

                                                                                                                        • Key points
                                                                                                                          • The positives of technology
                                                                                                                              • Figure 64: Agreement with statements relating to the positive impact of the internet and technology, NI and RoI, July 2012
                                                                                                                              • Figure 65: Number of people leaving RoI (Irish nationals only), 2009-12
                                                                                                                            • Internet seen as a rich source of information
                                                                                                                                • Figure 66: Agreement with the statement ’The internet is the best information tool available’, by gender, NI and RoI, July 2012
                                                                                                                              • Internet killing print media
                                                                                                                                  • Figure 67: Trends in the readership* of national daily newspapers**, UK, 2001 and 2011
                                                                                                                                • The internet and technology is interesting and exciting
                                                                                                                                  • RoI rural consumers less enthused
                                                                                                                                    • Figure 68: Agreement with the statement ‘I find technology and the internet interesting and exciting’, by location, NI and RoI, July 2012
                                                                                                                                  • Internet helping consumers to cut back on costs
                                                                                                                                      • Figure 69: Most important factors when shopping, NI and RoI, 2009-11
                                                                                                                                    • Quarter see smartphones as good life management tools
                                                                                                                                        • Figure 70: Agreement with the statement ’I see gadgets like smartphones as good life management tools’, by working status, NI and RoI, July 2012
                                                                                                                                      • There is an app for everything
                                                                                                                                      • The Consumer – Negative Impact of Technology

                                                                                                                                        • Key points
                                                                                                                                          • Irish consumers worried about exposure
                                                                                                                                            • Figure 71: Agreement with statements relating to the negative impact of technology and the internet, NI and RoI, July 2012
                                                                                                                                          • Online fraud and identity theft increase
                                                                                                                                              • Figure 72: Agreement with the statement ‘I worry my personal details are at risk of exposure (eg identity theft)’, by gender and age, NI and RoI, July 2012
                                                                                                                                            • Consumers worry about offline crime too
                                                                                                                                                • Figure 73: Agreement with the statement ‘Carrying around expensive gadgets can be dangerous (ie risk of being a victim of theft)’, by age, NI and RoI, July 2012
                                                                                                                                              • Technology can be a ‘time sink’
                                                                                                                                                • Many feel the internet distracts from work
                                                                                                                                                    • Figure 74: Agreement with the statement ’Technology and the internet can be a distraction from work or schoolwork’, by gender, NI and RoI, July 2012
                                                                                                                                                  • One in five Irish consumers feel anxious when switching off
                                                                                                                                                      • Figure 75: Agreement with the statement ‘I feel anxious when I’m cut off from technology and the internet’, by age, NI and RoI, July 2012
                                                                                                                                                    • Danger to mental health
                                                                                                                                                      • Danger to physical health
                                                                                                                                                          • Figure 76: Agreement with the statement ’I worry about the effects of technology and the internet on my general health/ health of my family ‘, by number of children in household, NI and RoI, July 2012
                                                                                                                                                      • The Consumer – Future Expectations

                                                                                                                                                        • Key points
                                                                                                                                                          • Smart home security and lighting a priority
                                                                                                                                                              • Figure 77: Types of products that Irish consumers would be willing to pay more for in the future, if made available to them, NI and RoI, July 2012
                                                                                                                                                            • Keeping an eye on your home
                                                                                                                                                                • Figure 78: Consumers willing to pay more for a home security system/ burglar alarm that can be controlled remotely via a mobile phone app, by age, NI and RoI, July 2012
                                                                                                                                                              • Apps like this are already available
                                                                                                                                                                • Over a third interested in smart washing machines
                                                                                                                                                                    • Figure 79: Consumers willing to pay more for a smart washing machine, by gender, NI and RoI, July 2012
                                                                                                                                                                  • Smart fridges also in demand
                                                                                                                                                                    • LG launching smart fridge
                                                                                                                                                                    • Consumer Target Groups

                                                                                                                                                                      • RoI target groups
                                                                                                                                                                        • Figure 80: Consumer typologies, RoI, July 2012
                                                                                                                                                                      • Technology Worried
                                                                                                                                                                        • Technorati
                                                                                                                                                                          • The Informed
                                                                                                                                                                            • Infrequent Users
                                                                                                                                                                              • NI target groups
                                                                                                                                                                                • Figure 81: Consumer typologies, NI, July 2012
                                                                                                                                                                              • Uninterested
                                                                                                                                                                                • Technology Concerned
                                                                                                                                                                                  • Social Networkers
                                                                                                                                                                                    • Online Savers
                                                                                                                                                                                    • Appendix

                                                                                                                                                                                      • RoI Toluna data
                                                                                                                                                                                        • Figure 82: Consumer ownership of portable computer (eg netbook, laptop), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 83: Consumer ownership of tablet computer (eg iPad), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 84: Consumer ownership of DVD or Blu-ray player, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 85: Consumer ownership of games console (eg Xbox 360, Nintendo Wii, PS3 etc), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 86: Consumer ownership of dedicated MP3 player (only plays music – eg iPod classic etc), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 87: Consumer ownership of HDTV (plasma or LCD), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 88: Consumer ownership of 3D-enabled TV, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 89: Consumer ownership of free-to-air digital TV/ set-top box, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 90: Consumer ownership of subscription TV service (eg Sky), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 91: Consumer ownership of portable media player (eg iPod touch etc), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 92: Consumer ownership of portable gaming device (eg PSP, Nintendo DS etc), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 93: Consumer ownership of standard mobile phone, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 94: Consumer ownership of smartphone (eg iPhone, HTC, BlackBerry etc), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 95: Consumer ownership of eReader (eg Kindle), by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 96: Consumer ownership of GPS device, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 97: Consumer ownership of contactless payment system, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 98: Consumer ownership of other devices, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 99: Methods of funding purchase of expensive technology devices, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 100: Methods of funding purchase of expensive technology devices, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 101: How technology and the internet have changed the lives of Irish consumers, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 102: How technology and the internet have changed the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 103: How technology and the internet have changed the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 104: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 105: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 106: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 107: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 108: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 109: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 110: Products that consumers would be willing to pay more for in the future, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 111: Products that consumers would be willing to pay more for in the future, by demographics, RoI, July 2012 (continued)
                                                                                                                                                                                        • Figure 112: Consumer typologies, by demographics, RoI, July 2012
                                                                                                                                                                                        • Figure 113: Methods of funding purchase of expensive technology devices, by consumer typologies, RoI, July 2012
                                                                                                                                                                                        • Figure 114: How technology and the internet have changed the lives of Irish consumers, by consumer typologies, RoI, July 2012
                                                                                                                                                                                        • Figure 115: Positive effects of technology and the internet on the lives of Irish consumers, by consumer typologies, RoI, July 2012
                                                                                                                                                                                        • Figure 116: Negative effects of technology and the internet on the lives of Irish consumers, by consumer typologies, RoI, July 2012
                                                                                                                                                                                        • Figure 117: Products that consumers would be willing to pay more for in the future, by consumer typologies, RoI, July 2012
                                                                                                                                                                                      • NI Toluna data
                                                                                                                                                                                        • Figure 118: Consumer ownership of portable computer (eg netbook, laptop), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 119: Consumer ownership of tablet computer tablet (eg iPad), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 120: Consumer ownership of DVD or Blu-ray player, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 121: Consumer ownership of games console (eg Xbox 360, Nintendo Wii, PS3 etc), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 122: Consumer ownership of dedicated MP3 player (only plays music – eg iPod classic etc), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 123: Consumer ownership of HDTV (plasma or LCD), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 124: Consumer ownership of 3D-enabled TV, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 125: Consumer ownership of free-to-air digital TV/ set-top box, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 126: Consumer ownership of subscription TV service (eg Sky), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 127: Consumer ownership of portable media player (eg iPod touch etc), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 128: Consumer ownership of portable gaming device (eg PSP, Nintendo DS etc), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 129: Consumer ownership of standard mobile phone, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 130: Consumer ownership of smartphone (eg iPhone, HTC, BlackBerry etc), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 131: Consumer ownership of eReader (eg Kindle), by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 132: Consumer ownership of GPS device, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 133: Consumer ownership of contactless payment system, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 134: Consumer ownership of other devices, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 135: Methods of funding purchase of expensive technology devices, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 136: Methods of funding purchase of expensive technology devices, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 137: How technology and the internet have changed the lives of Irish consumers, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 138: How technology and the internet have changed the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 139: How technology and the internet have changed the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 140: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 141: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 142: Positive effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 143: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 144: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 145: Negative effects of technology and the internet on the lives of Irish consumers, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 146: Products that consumers would be willing to pay more for in the future, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 147: Products that consumers would be willing to pay more for in the future, by demographics, NI, July 2012 (continued)
                                                                                                                                                                                        • Figure 148: Consumer typologies, by demographics, NI, July 2012
                                                                                                                                                                                        • Figure 149: Methods of funding purchase of expensive technology devices, by consumer typologies, NI, July 2012
                                                                                                                                                                                        • Figure 150: How technology and the internet have changed the lives of Irish consumers, by consumer typologies, NI, July 2012
                                                                                                                                                                                        • Figure 151: Positive effects of technology and the internet on the lives of Irish consumers, by consumer typologies, NI, July 2012
                                                                                                                                                                                        • Figure 152: Negative effects of technology and the internet on the lives of Irish consumers, by consumer typologies, NI, July 2012
                                                                                                                                                                                        • Figure 153: Products that consumers would be willing to pay more for in the future, by consumer typologies, NI, July 2012

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                    Irish Lifestyles - Ireland - June 2012

                                                                                                                                                                                    US $1,417.92 (Excl.Tax)