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Italy Outbound - February 2014

Italy outbound travel is a mature market made up of experienced travellers, although the majority of Italians choose to stay within the confines of Europe. In 2012, over 80% of all trips abroad were to short-haul destinations in Europe. Italians like to explore countries closer to home, but within Europe they travel far and wide, visiting an eclectic mix of nations.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-year population estimates for Italy, 1950-2050
          • Figure 2: Mid-year population estimates, by age and gender, 2010 and 2050
        • Economy
            • Figure 3: Italy’s GDP at current prices, 2008-14
          • Exchange rates
            • Figure 4: Selected exchange rates against the Euro, 2008-12
          • Tourism balance
            • Figure 5: Italy’s tourism balance, 2009-12
        • Outbound Tourism

          • Arrivals
              • Figure 6: Italy outbound travel, 2007-12
            • Destinations
              • Europe
                • Austria
                  • Croatia
                    • France
                      • Germany
                        • Greece
                          • Malta
                            • Slovenia
                              • Spain
                                • Turkey
                                  • UK
                                    • Other
                                      • Middle East and Africa
                                        • Egypt
                                          • Morocco
                                            • Tunisia
                                              • Other long-haul destinations
                                                • Asia Pacific
                                                  • North America
                                                    • South America
                                                    • Market Characteristics

                                                      • Pre-booking behaviour and booking methods
                                                          • Figure 7: Booking methods used, by Italian outbound travellers, 2011-12
                                                        • Booking in advance
                                                          • The role of social media
                                                            • Demographics
                                                              • Purpose of visit
                                                                • Holiday tourism
                                                                  • Business tourism
                                                                    • Figure 8: Trips abroad, by purpose, 2008-12
                                                                  • Expenditure
                                                                    • Figure 9: Italian expenditure in Thailand, by type, 2012
                                                                  • Length of stay
                                                                    • Figure 10: Length of stay abroad, by purpose of trip, 2011-12
                                                                  • Seasonality
                                                                    • Figure 11: Outbound trips, by quarter, 2011-12
                                                                • Transport

                                                                    • Figure 12: Outbound trips, by mode of transport, 2011-12
                                                                    • Figure 13: Outbound trips, by mode of transport & purpose, 2012
                                                                  • Air
                                                                    • Airports
                                                                      • Low-cost airlines
                                                                        • Air Berlin
                                                                          • Blu-Express
                                                                            • easyJet
                                                                              • Ryanair
                                                                                • Wind Jet
                                                                                  • Meridiana
                                                                                    • Volotea
                                                                                      • Vueling Airlines
                                                                                        • Wizz Air
                                                                                          • Other LCC airlines
                                                                                            • Scheduled airlines
                                                                                              • Alitalia SpA
                                                                                                • Other scheduled airlines
                                                                                                  • Road
                                                                                                    • Rail
                                                                                                      • Sea
                                                                                                      • Accommodation

                                                                                                          • Figure 14: Outbound trips, by type of accommodation, 2011-12
                                                                                                      • Tour Operators and Travel Agencies

                                                                                                          • Travel agencies
                                                                                                            • Online travel agencies
                                                                                                              • Tour operators
                                                                                                                • Alpitour
                                                                                                                  • Eden Viaggi
                                                                                                                    • Costa Crociere
                                                                                                                      • International tour operators
                                                                                                                      • What Next?

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Italy Outbound - February 2014

                                                                                                                        £295.00 (Excl.Tax)