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Juice and Juice Drinks - Europe - December 2010

The European fruit juice markets have seen a great deal of change in favour of pure juices away from concentrate juices over the past five years; driven by a demand for healthy and tasty drinks. This has led to considerable value growth and development of premium segments such as freshly squeezed juice and smoothies, although volume demand was less dynamic due to already high consumption rates.

Demand for premium juice has declined since 2009 as a result of the recession, although juice producers have continued to support the market, with high quality products offering a host of health benefits. The challenge for juice companies is to resist the pressure of private label and maintain profit margins in the post-recession climate, in which consumer spending is likely to remain cautious.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Growth slows down amid recession
              • Consumers are looking for value-for-money and health benefits
                • NPD moves forward under the ‘5-a-day’ banner
                  • Positive growth through strong health positioning
                  • European Market Size and Forecast

                    • Key points
                      • The ‘Big 5’
                        • Figure 1: Juice: Value in local currency, 2004-14
                        • Figure 2: Juice: Volume, 2004-14
                        • Figure 3: Juice: Spend per capita (population), 2004-14
                      • Other European countries
                          • Figure 4: Juice: Value in local currency, 2004-14
                          • Figure 5: Juice: Value in local currency, 2004-14
                          • Figure 6: Juice: Volume, 2003-14
                          • Figure 7: Juice: Volume, 2004-14 (continued)
                          • Figure 8: Juice: Spend per capita (population), 2004-14
                      • Market Segmentation

                        • Key points
                          • The ‘Big 5’
                            • France
                              • Figure 9: France – Juice: Market segmentation, by volume, 2008
                              • Figure 10: France - Juice: Market segmentation, by value, 2008
                            • Germany
                              • Figure 11: Germany – Juice: Market segmentation, by volume, 2009
                              • Figure 12: Germany – Juice: Market segmentation, by value, 2009
                            • Italy
                              • Figure 13: Italy – Juice: Market segmentation, by volume, 2009
                              • Figure 14: Italy – Juice: Market segmentation, by value, 2009
                            • Spain
                              • Figure 15: Spain – Juice: Market segmentation, by volume, 2008
                              • Figure 16: Spain – Juice: Market segmentation, by value, 2008
                            • UK
                              • Figure 17: UK – Juice: Market segmentation, by volume, 2009
                              • Figure 18: UK – Juice: Market segmentation, by value, 2009
                            • Other European countries
                              • Western Europe and Portugal
                                • Figure 19: Belgium – Juice: Market segmentation, by volume, 2008
                                • Figure 20: Netherlands – Juice: Market segmentation, by volume, 2008
                                • Figure 21: Portugal – Juice: Market segmentation, by volume, 2008
                              • Central Europe
                                  • Figure 22: Austria – Juice: Market segmentation, by volume, 2008
                                  • Figure 23: Hungary – Juice: Market segmentation, by volume, 2009
                                  • Figure 24: Hungary – Juice: Market segmentation, by value, 2009
                                  • Figure 25: Poland – Juice: Market segmentation, by volume, 2009
                                  • Figure 26: Poland – Juice: Market segmentation, by value, 2009
                                  • Figure 27: Slovak Republic – Juice: Market segmentation, by volume, 2009
                                  • Figure 28: Slovak Republic – Juice: Market segmentation, by value, 2009
                                  • Figure 29: Czech Republic – Juice: Market segmentation, by volume, 2009
                                  • Figure 30: Czech Republic – Juice: Market segmentation, by value, 2009
                                • Scandinavia
                                  • Figure 31: Denmark – Juice: Market segmentation, by volume, 2008
                                  • Figure 32: Finland – Juice: Market segmentation, by volume, 2008
                                  • Figure 33: Norway – Juice: Market segmentation, by volume, 2008
                                  • Figure 34: Sweden – Juice: Market segmentation, by value, 2009
                                  • Figure 35: Sweden – Juice: Brand market share, by value, 2009
                                • Eastern Europe
                                  • Figure 36: Russia – Juice: Market segmentation, by volume, 2009
                                  • Figure 37: Russia – Juice: Market segmentation, by value, 2009
                                  • Figure 38: Ukraine – Juice: Market segmentation, by volume, 2009
                                  • Figure 39: Ukraine – Juice: Market segmentation, by value, 2009
                                • Greece and Turkey
                                  • Figure 40: Greece – Juice: Market segmentation, by volume, 2009
                                  • Figure 41: Greece – Juice: Market segmentation, by value, 2009
                                  • Figure 42: Turkey – Juice: Market segmentation, by volume, 2008
                              • Companies and Product Innovation

                                • Key points
                                    • Figure 43: Percentage of new product launches, by region, 2009
                                    • Figure 44: Percentage of new product launches, by top ten European countries, 2009
                                    • Figure 45: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
                                    • Figure 46: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
                                  • France
                                      • Figure 47: Percentage of new product launches, France, 2006-10
                                      • Figure 48: Top five claims on new product development, France, 2006-10
                                    • Most innovative products
                                      • Germany
                                          • Figure 49: Percentage of new product launches, Germany, 2006-10
                                          • Figure 50: Top five claims on new product development, Germany, 2006-10
                                        • Most innovative products
                                          • Italy
                                              • Figure 51: Percentage of new product launches, Italy, 2006-10
                                              • Figure 52: Top five claims on new product development, Italy, 2006-10
                                            • Most innovative products
                                              • Spain
                                                  • Figure 53: Percentage of new product launches, Spain, 2006-10
                                                  • Figure 54: Top five claims on new product development, Spain, 2006-10
                                                • Most innovative products
                                                  • UK
                                                      • Figure 55: Percentage of new product launches, UK, 2006-10
                                                      • Figure 56: Top five claims on new product development, UK, 2006-10
                                                    • Most innovative products
                                                    • The Consumer

                                                      • Key points
                                                          • Figure 57: Drunk fruit squashes and cordials in the last 12 months, France and GB, 2005-09
                                                          • Figure 58: Trends in frequency of drinking fruit squashes and cordials, France and GB, 2005-09
                                                          • Figure 59: Trends in types of fruit squashes and cordials drink, France, 2007-09
                                                        • Fruit and vegetable juice and smoothies
                                                          • France
                                                            • Figure 60: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, France, 2005-09
                                                            • Figure 61: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, France, 2005-09
                                                            • Figure 62: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2008-09
                                                            • Figure 63: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
                                                            • Figure 64: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
                                                          • Germany
                                                            • Figure 65: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Germany, 2005-09
                                                            • Figure 66: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Germany, 2005-09
                                                            • Figure 67: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2008-09
                                                            • Figure 68: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
                                                            • Figure 69: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
                                                          • Spain
                                                            • Figure 70: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Spain, 2005-09
                                                            • Figure 71: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Spain, 2005-09
                                                            • Figure 72: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Spain, 2007-09
                                                          • GB
                                                            • Figure 73: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, GB, 2005-09
                                                            • Figure 74: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, GB, 2005-09
                                                            • Figure 75: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2008-09
                                                            • Figure 76: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
                                                            • Figure 77: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
                                                          • Attitudinal statements
                                                            • Figure 78: Look out for sales promotions, France, Germany, Spain GB, 2009
                                                            • Figure 79: Types of sales promotions that led to make a purchase, France, Germany, Spain, GB, 2009
                                                          • Selected lifestyle statements
                                                            • Figure 80: Trends in agreement with selected lifestyle statements, France, 2005-09
                                                            • Figure 81: Trends in agreement with selected lifestyle statements, Germany, 2005-09
                                                            • Figure 82: Trends in agreement with selected lifestyle statements, Spain, 2005-09
                                                            • Figure 83: in agreement with selected lifestyle statements, GB, 2005-09
                                                        • Appendix – Demographic Data

                                                            • Figure 84: Frequency of drinking fruit squashes and cordials, by demographics, France, 2009
                                                            • Figure 85: Frequency of drinking fruit squashes and cordials, by demographics, GB, 2009
                                                            • Figure 86: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, France, 2009
                                                            • Figure 87: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Germany, 2009
                                                            • Figure 88: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Spain, 2009
                                                            • Figure 89: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, GB, 2009
                                                            • Figure 90: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                            • Figure 91: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                            • Figure 92: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                            • Figure 93: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                        • Appendix – Market Size and Forecast Data

                                                            • Figure 94: Juice: Value in local currency, 2004-14
                                                            • Figure 95: Juice: Volume, 2004-14
                                                            • Figure 96: Juice: Spend per capita (population), 2004-14
                                                            • Figure 97: Juice: Value in local currency, 2004-14
                                                            • Figure 98: Juice: Value in local currency, 2004-14
                                                            • Figure 99: Juice: Volume, 2003-14
                                                            • Figure 100: Juice: Volume (continued), 2003-14
                                                            • Figure 101: Juice: Spend per capita (population), 2004-14

                                                        Companies Covered

                                                        To learn more about the companies covered in this report please contact us.

                                                        Juice and Juice Drinks - Europe - December 2010

                                                        £1,407.00 (Excl.Tax)