Juice and Juice Drinks - US - October 2016
“Like other non-alcoholic beverage leaders, including CSDs and dairy milk, the category is losing share to other beverage types that offer flavor variety and functional innovation, some with lower sugar/calorie totals. The importance of diversifying consumption occasions can be seen in the growth of snack-friendly smoothies and decline of 100% juice, which is often pigeonholed for breakfast.”
- Beth Bloom, Senior Food & Drink Analyst
This Report discusses the following topics:
- Category stagnation continues
- 100% juice struggles
- Morning leads as breakfast occasion; juice drinks/smoothies are versatile
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