Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Kids' Snacking - UK - January 2013

“Three in ten kids say that they like to try new flavours of snacks. Opportunities therefore exist for brands to capture the attention of a sizeable minority of children through innovation on flavour, these end users now influencing the snack choice of half of parents. One way that brands could further engage this group is through collaborating with them online; offering parents or kids the opportunity to propose ideas on flavour innovation or to comment on existing NPD.”

– Amy Price, Senior Food & Drink Analyst

Some questions answered in this report include:

  • What health messages appeal most to parents?
  • How can brands leverage crowdsourcing to drive engagement?
  • Is there potential for kids’ snacks to tap into the satiety trend?
  • How can brands appeal to both parents and kids?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market factors
              • Parents remain under financial pressure
                • Health remains an issue
                  • Companies, brands and innovation
                    • Petits Filous dominates adspend for kids’ snacks
                      • Figure 1: Advertising expenditure of top 5 brands among 10 selected kids’ snacking brands, 2008-12*
                    • The consumer
                      • Purchasing of snacks is almost universal
                        • Figure 2: Types of snacks bought by parents for children, October 2012
                        • Figure 3: Types of snacks eaten by children between meals, October 2012
                        • Figure 4: Types of snacks bought by children, October 2012
                      • Parents look for health cues when considering snacks for their child
                        • Figure 5: Factors influencing parents’ choice of snacks for children, October 2012
                        • Figure 6: Agreement with statements on child’s snacking habits, October 2012
                      • Majority of kids spend less than £5 a week
                        • Figure 7: Amount spent on snacks in a typical week, October 2012
                      • Majority snack while watching TV/playing on the computer
                        • Figure 8: Agreement with statements on snacking, October 2012
                      • What we think
                      • Issues in the Market

                          • What health messages appeal most to parents?
                            • How can brands leverage crowdsourcing to drive engagement?
                              • Is there potential for kids’ snacks to tap into the satiety trend?
                                • How can brands appeal to both parents and kids?
                                • Trend Application

                                    • Sense of the Intense
                                      • Life Hacking
                                        • 2015 Trend: Access Anything, Anywhere
                                        • Market Drivers

                                          • Key points
                                            • Children’s obesity levels remain high
                                              • Figure 9: Proportion of children in England aged 2-15 who are overweight or obese, 2001-10
                                            • Parents’ attitudes towards junk food relax
                                              • Figure 10: Agreement with selected lifestyle statements, 2008-12
                                            • Only one in five children hit their 5-a-day target
                                              • Figure 11: Fruit and vegetable consumption among children aged 5-15, by portion, 2005-10
                                            • Participation in sporting activities
                                              • The standards for snacks provided in schools
                                                • The standards
                                                  • HFSS food returns to some schools as more gain academy status
                                                    • Demographic changes will affect the market
                                                      • Growth in 5-14s will drive the market
                                                        • Figure 12: Trends in the age structure of the UK population, 2007-12 and 2012-17
                                                    • Strengths and Weaknesses

                                                      • Strengths
                                                        • Weaknesses
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Definition
                                                              • Confectionery continues to dominate new snack launches
                                                                • Figure 13: Share of new product launches in the kids’ snacking market, by top 5 categories, 2008-12*
                                                                • Figure 14: Share of new product launches the in kids’ snacking market, by top 10 sub-categories, 2008-12*
                                                              • Tesco leads the way in own-label NPD
                                                                • Figure 15: New product launches in the kids’ snacking market: own-label vs. brand, 2008-12*
                                                              • Catering to health concerns
                                                                • Figure 16: New product launches in the kids’ snacking market, by selected health claims, 2008-12
                                                              • Brands explore ways to boost appeal of healthier snacks to children
                                                                • Cheese brands launch kids’ snacking ranges
                                                                  • Potential for popcorn to be positioned as a healthier snack for kids
                                                                    • Focus on environmentally friendly packaging increases since 2008
                                                                      • Figure 17: New product launches in the kids’ snacking market: environmentally friendly packaging, 2008-12
                                                                  • Companies and Products

                                                                      • Haribo
                                                                        • Ferrero Group Kinder
                                                                          • Walkers (PepsiCo)
                                                                            • United Biscuits
                                                                              • Yoplait
                                                                                • Kraft Foods/Mondelēz International
                                                                                  • Cheese snacks
                                                                                    • Bel UK
                                                                                      • Kerry Group – Cheestrings
                                                                                        • Dairy Crest – Chedds
                                                                                        • Brand Communication and Promotion

                                                                                          • Key points
                                                                                            • Definition
                                                                                              • Yoplait’s Petits Filous dominates kids’ snacking expenditure
                                                                                                • Figure 18: Advertising expenditure on ten selected kids’ snacking brands (sorted by total spend over five years), 2008-12
                                                                                              • Looking to other channels as a means of advertising support
                                                                                              • Consumer – Snacks Bought by Parents

                                                                                                • Key points
                                                                                                  • Purchasing of snacks is almost universal
                                                                                                      • Figure 19: Types of snacks bought by parents for children, October 2012
                                                                                                    • Parents are more likely to purchase snacks for their sons…
                                                                                                      • Figure 20: Types of snacks bought by parents, by child’s gender, October 2012
                                                                                                    • … while women are more likely to buy snacks than men
                                                                                                      • Figure 21: Types of snacks bought by parents, by parent’s gender, October 2012
                                                                                                    • Majority of parents buy more than seven types of snacks
                                                                                                      • Figure 22: Repertoire of types of snacks bought by parents, October 2012
                                                                                                  • Consumer – Factors Influencing Parents’ Choice of Snacks

                                                                                                    • Key points
                                                                                                      • Parents look for health cues when considering snacks for their child
                                                                                                          • Figure 23: Factors influencing parents’ choice of kids’ snacks, October 2012
                                                                                                        • Reductions in sugar/salt are deemed more important than removing artificial ‘nasties’
                                                                                                          • Added benefits appeal to minority of parents
                                                                                                              • Figure 24: Selected factors influencing choice of snacks, by child’s age, October 2012
                                                                                                              • Figure 25: Parents buying cereal/snack bars, by factors influencing choice of snacks (average=100), October 2012
                                                                                                          • Consumer – Parents’ Attitudes Towards Kids’ Snacking

                                                                                                            • Key points
                                                                                                              • Healthier snacks are the priority for parents
                                                                                                                  • Figure 26: Agreement with statements on child’s snacking habits, October 2012
                                                                                                                • Sizeable minority look for snacks with no ‘nasties’
                                                                                                                  • Almost half of parents bow to child’s preferences…
                                                                                                                      • Figure 27: Agreement with statements on child’s snacking habits, by financial situation, October 2012
                                                                                                                    • … while confusion affects almost three in ten
                                                                                                                        • Figure 28: Index of agreement with the statements ‘It’s hard to know if a snack is good for my child’ and ‘I would like more guidance on which snacks are healthy for my child’, by parent’s age, socio-economic group and annual household income (average =100), October 2012
                                                                                                                    • Consumer – Snacks Eaten by Kids

                                                                                                                      • Key points
                                                                                                                        • Fresh fruit is the most typical snack
                                                                                                                            • Figure 29: Types of snacks eaten between meals, October 2012
                                                                                                                            • Figure 30: Most popular types of snacks eaten between meals, by gender, October 2012
                                                                                                                          • Older children prefer more portable snacks
                                                                                                                            • The majority of kids eat less than five snacks
                                                                                                                              • Figure 31: Repertoire of types of snacks eaten between meals, October 2012
                                                                                                                          • Consumer – Snacks Bought by Kids

                                                                                                                            • Key points
                                                                                                                              • Chocolate is the preferred snack for kids to buy
                                                                                                                                  • Figure 32: Types of snacks bought by children, October 2012
                                                                                                                                • Older kids and kids living in urban locations buy more snacks
                                                                                                                                  • Figure 33: Most popular types of snacks bought by children, by child’s age, October 2012
                                                                                                                                • Kids’ snack purchasing habits differ from their parents’
                                                                                                                                  • Figure 34: Types of snacks bought by children vs snacks eaten between meals by children vs snacks bought by parents, October 2012
                                                                                                                                • A third of kids buy two or more types of snacks
                                                                                                                                    • Figure 35: Repertoire of types of snacks bought, October 2012
                                                                                                                                • Consumer – Amount Kids Spend on Snacks

                                                                                                                                  • Key points
                                                                                                                                    • Majority of kids spend less than £5 a week on snacks
                                                                                                                                        • Figure 36: Amount spent by kids on snacks in a typical week, October 2012
                                                                                                                                      • Boys and children in more affluent households spend more
                                                                                                                                        • Figure 37: Amount spent on snacks in a typical week, by child’s gender, October 2012
                                                                                                                                        • Figure 38: Amount spent on snacks in a typical week by children, by parents’ socio-economic groups and current financial situation, October 2012
                                                                                                                                      • Higher spending power among teenagers
                                                                                                                                          • Figure 39: Amount of monthly pocket money for boys and girls, April 2012
                                                                                                                                      • Consumer – Frequency of Snacking, by Kids

                                                                                                                                        • Key points
                                                                                                                                          • Almost nine in ten kids who snack, snack ‘at least once a day’
                                                                                                                                              • Figure 40: Children’s frequency of snacking, October 2012
                                                                                                                                            • Girls snack less frequently than boys
                                                                                                                                              • Figure 41: Frequency of snacking, by child’s gender, October 2012
                                                                                                                                          • Consumer – Kids’ Attitudes Towards Snacking

                                                                                                                                            • Key points
                                                                                                                                              • Majority snack while watching TV/playing on the computer
                                                                                                                                                  • Figure 42: Children’s agreement with statements on snacking, October 2012
                                                                                                                                                • Hunger is another key driver
                                                                                                                                                  • NPD on flavour would appeal to three in ten kids
                                                                                                                                                    • Figure 43: Agreement with the statement ‘I like to try new flavours of snacks’, by child’s age, October 2012
                                                                                                                                                  • Girls and 11-15-year-olds snack when with friends and bored
                                                                                                                                                      • Figure 44: Agreement with the statements ‘I snack with my friends (eg when having a sleepover)’ and ‘I snack when I’m bored’, by child’s gender and child’s age, October 2012
                                                                                                                                                  • Appendix – Market Drivers

                                                                                                                                                      • Figure 45: Children’s overweight and obesity prevalence in the UK, 2001-10
                                                                                                                                                      • Figure 46: Children’s fruit and vegetable consumption, 2001-10
                                                                                                                                                      • Figure 47: Amount of monthly pocket money for boys and girls, April 2012
                                                                                                                                                      • Figure 48: Forecast adult population trends, by socio-economic group, 2007-17
                                                                                                                                                      • Figure 49: Forecast adult population trends, by lifestage, 2007-17
                                                                                                                                                  • Appendix – Brand Communication and Promotion

                                                                                                                                                      • Figure 50: Broadband penetration, by demographics, 2004-11
                                                                                                                                                  • Appendix – Consumer – Snacks Bought by Parents

                                                                                                                                                      • Figure 51: Most popular types of snacks bought by parents, by demographics, October 2012
                                                                                                                                                      • Figure 52: Next most popular types of snacks bought by parents, by demographics, October 2012
                                                                                                                                                      • Figure 53: Other types of snacks bought by parents, by demographics, October 2012
                                                                                                                                                      • Figure 54: Repertoire for types of snacks bought by parents, by demographics, October 2012
                                                                                                                                                  • Appendix – Factors Influencing Parents’ Choice of Snacks

                                                                                                                                                      • Figure 55: Most popular factors influencing parents’ choice of snacks, by demographics, October 2012
                                                                                                                                                      • Figure 56: Next most popular factors influencing parents’ choice of snacks, by demographics, October 2012
                                                                                                                                                  • Appendix – Parents’ Attitudes to Kids’ Snacking

                                                                                                                                                      • Figure 57: Most popular statements on child’s snacking habits, by demographics, October 2012
                                                                                                                                                      • Figure 58: Next most popular statements on child’s snacking habits, by demographics, October 2012
                                                                                                                                                  • Appendix – Consumer – Snacks Eaten by Kids

                                                                                                                                                      • Figure 59: Most popular types of snacks eaten by children between meals, by demographics, October 2012
                                                                                                                                                      • Figure 60: Next most popular types of snacks eaten by children between meals, by demographics, October 2012
                                                                                                                                                      • Figure 61: Other types of snacks eaten by children between meals, by demographics, October 2012
                                                                                                                                                      • Figure 62: Repertoire of types of snacks eaten by children between meals, by demographics, October 2012
                                                                                                                                                  • Appendix – Consumer – Snacks Bought by Kids

                                                                                                                                                      • Figure 63: Types of snacks bought by children, by demographics, October 2012
                                                                                                                                                      • Figure 64: Repertoire for types of snacks bought by children, by demographics, October 2012
                                                                                                                                                  • Appendix – Consumer – Amount Kids Spend on Snacks

                                                                                                                                                      • Figure 65: Amount spent by children on snacks in a typical week, by demographics, October 2012
                                                                                                                                                  • Appendix – Consumer – Frequency of Snacking by Kids

                                                                                                                                                      • Figure 66: Frequency of snacking, by demographics, October 2012
                                                                                                                                                  • Appendix – Consumer – Kids’ Attitudes Towards Snacking

                                                                                                                                                      • Figure 67: Most popular statements on snacking, by demographics, October 2012
                                                                                                                                                      • Figure 68: Next most popular statements on snacking, by demographics, October 2012

                                                                                                                                                  Companies Covered

                                                                                                                                                  • Bel UK
                                                                                                                                                  • Blackstone Group (The)
                                                                                                                                                  • Burton's Biscuit Company
                                                                                                                                                  • Cadbury Trebor Bassett
                                                                                                                                                  • Dairy Crest Group plc
                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                  • Ferrero UK Limited
                                                                                                                                                  • Haribo Dunhills Plc
                                                                                                                                                  • Intersnack UK
                                                                                                                                                  • Kerry Group plc
                                                                                                                                                  • Kraft Foods UK
                                                                                                                                                  • Pepsi-Cola UK
                                                                                                                                                  • United Biscuits
                                                                                                                                                  • Walkers Snack Foods Limited
                                                                                                                                                  • Wall's
                                                                                                                                                  • Yoplait Dairy Crest

                                                                                                                                                  Kids' Snacking - UK - January 2013

                                                                                                                                                  US $2,478.79 (Excl.Tax)