Kosher Foods - US - January 2009
The kosher food market in the United States includes both "ethnic kosher/traditional kosher" products such as matzoh and "mainstream kosher" products-processed foods that have received kosher certification, but are in no other way identified with a religious kosher market. Sales in the kosher market are primarily reliant on the latter. Many large CPG manufacturers have sought kosher certification for their products and some of the biggest selling foods in the U.S. marketplace are kosher foods (e.g. Lay's potato chips, Oreo cookies).
In this report you will learn:
The overall size of the kosher market and the factors that have contributed to sales growth or decline
How competition from natural and organic products may affect sales of kosher products to those who buy kosher for reasons other than religion
The motivations for buying kosher products, from religion to food safety to food allergies
Venues for kosher food purchases
The habits, traditions, and restrictions of kosher food buyers
Opinions about kosher food and the kosher food market, from those who buy kosher foods and from those who do not make such purchases
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