Laundry Detergents and Fabric Conditioners - China - August 2013
“Value growth in the laundry care market in China is clearly beginning to slow down, and competition is mounting. Already we are seeing a reaction to this among leading companies that are looking at increasingly innovative ways to make their products and brands more interesting to consumers. As the market continues to slow, the competitive need for laundry care product manufacturers to get more creative with their marketing will only increase.”
– Matthew Crabbe, Director of Research, Asia-Pacific
In this report, we answer the key questions:
- What is the current state of the laundry care products market in China and what are the trends behind, drivers of and barriers to growth?
- What are consumers’ behaviour and attitudes towards laundry care products?
- Where are the opportunities for growth in laundry care products?
- How can product diversification drive consumption?
- Which companies are successfully and innovatively adapting to changing market conditions and consumer needs?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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