Laundry Detergents and Fabric Conditioners - UK - June 2012
“In the current economic climate with household budgets being squeezed consumers have become more focused on price, but opportunities still exist for shifting attention towards other product attributes. Fragrance will remain an important secondary product differentiator, but the long-term challenge for manufacturers is convincing more consumers that their products can be effective at low temperatures or even using cold water.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- To what extent are shoppers loyal to the leading brands?
- How can companies persuade consumers to look beyond price?
- What can brands and retailers do to simplify product selection?
- What are the prospects for the fabric conditioners market?
- Which product features should manufacturers be mainly focusing on?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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