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Leisure Centres and Swimming Pools - UK - September 2016

“Increased outsourcing of public leisure centre and swimming pool provision is proving a positive influence on investment and revenues but finds facility users sensitive to rising admission prices and risks de-prioritising public health and activity goals.”
– David Walmsley, Senior Leisure Analyst

This report answers the following key questions:

  • How big a threat is the rise of the low-cost private gym?
  • Where will new leisure centre and swimming pool users come from?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Better facilities boost market value
              • Figure 1: Forecast of leisure centre and swimming pool revenues, 2011-21
            • Spas and lattés refresh the revenue mix
              • Figure 2: Leisure centre and swimming pool revenues, by segment, 2016
            • Companies and brands
              • 10-year trends see in-house management halved
                • Figure 3: Leisure centre and swimming pool numbers, by operator type, April 2016
              • The consumer
                • Leisure centres stem the tide of falling penetration rates
                  • Figure 4: Leisure centre and swimming pool visitors, June 2015 and July 2016
                • Child’s play pulls in parents
                  • Figure 5: Period of leisure centre and swimming pool use, July 2016
                • Growth potential high on the dry side
                  • Figure 6: Most popular leisure centre and swimming pool activities, July 2016
                • Wellness facilities good for leisure centres’ financial health
                  • Figure 7: Use of non-sport facilities at public leisure centres and swimming pools, July 2016
                • Improvements made at a higher price
                  • Figure 8: Changes to experience of public leisure centres and swimming pools, July 2016
                • Lapsed visitors most willing to get back in the pool
                  • Figure 9: Non-visitors of public leisure centres and swimming pools, July 2016
                • Cash-strapped young feeling the burn
                  • Figure 10: Reasons for not visiting public leisure centres and swimming pools, July 2016
                • What we think
                • Issues and Insights

                  • How big a threat is the rise of the low-cost private gym?
                    • The facts
                      • The implications
                        • Where will new leisure centre and swimming pool users come from?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Better facilities boost value and appeal
                                • Spas, swimming lessons and lattés to refresh the revenue mix
                                  • Activating the inactive is key to user number growth
                                    • Outsourcing offers escape route from funding crisis
                                      • Budget gyms muscle in on leisure centre crowd
                                      • Market Size and Forecast

                                        • New facilities sustain centres’ appeal
                                          • Figure 11: Leisure centre and swimming pool revenues, 2011-21
                                        • Forecast
                                          • Figure 12: Forecast of leisure centre and swimming pool revenues, 2011-21
                                        • Forecast methodology
                                          • The impact of the EU referendum vote
                                            • Fitness fans keep jogging on
                                              • A different ball game to 2008/09
                                              • Segment Performance

                                                • Facility stock grows slightly but improves significantly
                                                    • Figure 13: Leisure centre and swimming pool numbers, by type of facility, 2014-16
                                                  • Swimming and spas refreshing the revenue mix
                                                    • Figure 14: Leisure centre and swimming pool revenues, by segment, 2014-16
                                                • Market Drivers

                                                  • Activating the inactive presents an opportunity for growth
                                                      • Figure 15: Proportion of adults who would like to be more active, by current active status, 2011/12-2015/16
                                                    • Spending squeeze sparks rush to outsourcing
                                                        • Figure 16: Local government spending on arts, museums, libraries, leisure and parks, 2010/11-2019/20
                                                      • Incomes rise, but value focus remains
                                                        • Figure 17: Personal disposable income trends, 2010-20
                                                      • Can new sport policy improve leisure centres’ health?
                                                          • Figure 18: Actions considered important to staying healthy, August 2015
                                                        • Budget gyms park their tanks on leisure centres’ lawns
                                                            • Figure 19: Private health and fitness club user numbers, 2011-21
                                                          • Bring your own tech
                                                            • Figure 20: Most interesting applications of wearable technology, September 2015
                                                        • Key Players – What You Need to Know

                                                          • Trust sector doubles facility share inside a decade
                                                            • Greenwich Leisure clocks up another expansion milestone
                                                              • New sports, new demographics, new opportunities
                                                                • Pooled enthusiasm takes swimming back to its future
                                                                • Market Share

                                                                  • 10-year trends see in-house management halved
                                                                      • Figure 21: Leisure centre and swimming pool numbers, by operator type, 2014-16
                                                                    • 100 club gains another member
                                                                      • Figure 22: Leading operators of leisure centres and swimming pools, by turnover and centre numbers, August 2016
                                                                  • Companies and Brands

                                                                      • Greenwich Leisure Limited
                                                                          • Figure 23: Greenwich Leisure Limited key financials, 2013-15
                                                                        • Sports and Leisure Management Ltd
                                                                          • Figure 24: Sports and Leisure Management Limited key financials, 2013-15
                                                                        • Places for People Leisure
                                                                          • Figure 25: Places for People Leisure key financials, 2013/14 and 2014/15
                                                                        • Fusion Lifestyle
                                                                          • Figure 26: Fusion Lifestyle key financials, 2013-15
                                                                        • Parkwood Leisure Limited
                                                                            • Figure 27: Parkwood Leisure Limited key financials, 2014 and 2015
                                                                          • Serco Leisure Operating Limited
                                                                            • Figure 28: Serco Leisure Operating Limited key financials, 2012-14
                                                                        • Launch Activity and Innovation

                                                                          • Single-sex swimming aims to build women’s confidence
                                                                            • Alternative sports appealing to a younger crowd
                                                                              • Swimming strategy turns the page
                                                                                • A new concept of school sport
                                                                                  • Heritage pools rebooted
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Leisure centres stem the tide of falling penetration rates
                                                                                      • Child’s play pulls in parents
                                                                                        • Growth potential high on the dry side
                                                                                          • Wellness facilities to improve centres’ financial health
                                                                                            • Improvements made at a higher price
                                                                                              • Lapsed visitors most willing to get back in the pool
                                                                                                • Cash-strapped young feeling the burn
                                                                                                • Leisure Centre and Swimming Pool Visiting

                                                                                                  • Are plunging participation rates finally bottoming out?
                                                                                                      • Figure 29: Leisure centre and swimming pool visitors, June 2015 and July 2016
                                                                                                    • Public centres and pools prove more female-friendly
                                                                                                      • Figure 30: Visiting leisure centres/swimming pools and health/fitness clubs, by gender, July 2016
                                                                                                  • Period of Leisure Centre and Swimming Pool Use

                                                                                                    • Loyalty card is leisure centres’ strongest suit
                                                                                                        • Figure 31: Period of leisure centre and swimming pool use, July 2016
                                                                                                    • Frequency of Visiting

                                                                                                      • Children’s participation habits rub off on parents too
                                                                                                          • Figure 32: Frequency of visiting public leisure centres and swimming pools, July 2016
                                                                                                        • Drifting apart once the new user honeymoon comes to an end
                                                                                                          • Figure 33: Frequency of visiting public leisure centres and swimming pools, by period of use, July 2016
                                                                                                      • Leisure Centre and Swimming Pool Activities

                                                                                                        • Growth potential high on the dry side
                                                                                                          • Figure 34: Most popular leisure centre and swimming pool activities, July 2016
                                                                                                        • Competition for customers
                                                                                                            • Figure 35: Leisure centre and swimming pool activities, by participation in competitive events, July 2016
                                                                                                        • Use of Non-sport Facilities

                                                                                                          • Wellness facilities to improve centres’ financial health
                                                                                                            • Figure 36: Use of non-sport facilities at public leisure centres and swimming pools, July 2016
                                                                                                        • Changes in Leisure Centre and Swimming Pool Experience

                                                                                                          • Improvements noted – but come at a higher price
                                                                                                              • Figure 37: Changes to experience of public leisure centres and swimming pools, July 2016
                                                                                                            • Experienced users prove harder to please
                                                                                                                • Figure 38: Changes to experience of public leisure centres and swimming pools, by period of centre/pool use, July 2016
                                                                                                            • Non-visitors

                                                                                                              • Lapsed visitors willing to get back in the pool
                                                                                                                • Figure 39: Non-visitors of public leisure centres and swimming pools, July 2016
                                                                                                              • Personal service can turn potential into play
                                                                                                                  • Figure 40: Reasons for not visiting public leisure centres and swimming pools, by type of potential future visitor, July 2016
                                                                                                              • Barriers to Visiting Leisure Centres and Swimming Pools

                                                                                                                • Cash-strapped young feeling the burn
                                                                                                                    • Figure 41: Reasons for not visiting public leisure centres and swimming pools, July 2016
                                                                                                                  • Transport and social capital also add to the bill
                                                                                                                      • Figure 42: Not visiting public leisure centres and swimming pools on grounds of cost, by other reasons for not visiting, July 2016
                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                    • Data sources
                                                                                                                      • Abbreviations
                                                                                                                        • Consumer research methodology
                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                              • Figure 43: Forecast of leisure centre and swimming pool revenues, 2016-21

                                                                                                                          Companies Covered

                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                          Leisure Centres and Swimming Pools - UK - September 2016

                                                                                                                          £1,995.00 (Excl.Tax)