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Leisure Review - UK - December 2011

“Three in four adults say they are always on the lookout for special offers and deals when it comes to visiting leisure venues and this becomes even more of a factor among the heaviest users. It is important for venues looking to protect their market position to roll their sleeves up and jump in with deals of their own if they are not to lose custom to their competitors.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

  • What are consumers going to be looking for going forward?
  • What opportunities are being created by increasing social media usage?
  • What opportunities are being created by increased digital device ownership?
  • How can operators respond to rising overheads?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: The value of the UK leisure industry, 2006-16
            • Market factors
              • Figure 2: Indexed trends in selected overhead costs for leisure operators, 2006-11
            • The consumer
              • Figure 3: Consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
              • Figure 4: Leisure activity participation levels (ever do), October 2011
              • Figure 5: Leisure spending trends in the past 12 months, by sector, October 2011
              • Figure 6: Leisure spending intentions for the next 12 months, October 2011
              • Figure 7: Leisure consumer target groups, October 2011
            • What we think
            • Issues in the Market

                • What are consumers going to be looking for going forward?
                  • What opportunities are being created by increasing social media usage?
                    • What opportunities are being created by increased digital device ownership?
                      • How can operators respond to rising overheads?
                      • Future Opportunities

                          • Trend: Access All Areas
                            • Trend: FSTR and HYPR
                            • Internal Market Environment

                              • Key points
                                • Rising overheads put the squeeze on margins
                                  • Figure 8: Trends in the National Minimum Wage compared to the retail price index, 2006-11
                                  • Figure 9: Trends in food prices compared to all retail prices*, 2006-11
                                  • Figure 10: Trends in utility prices* paid by non-domestic consumers, 2006-11
                                • Legislation and regulation
                                  • Planning policy
                                    • Carbon Reduction Commitment adds further costs
                                      • Business development trends
                                        • Private equity retains strong presence
                                          • Figure 11: Examples of private equity ownership in the leisure industry, December 2011
                                        • Rise of the zombie
                                          • Prepacks to be sent packing?
                                          • Broader Market Environment

                                            • Key points
                                              • Economic woes derail and delay recovery
                                                • Figure 12: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
                                                • Figure 13: GDP quarterly percentage change, Q1 2006-Q3 2011
                                              • Earnings stagnation piles on pressure for households
                                                • Figure 14: Trends in average full-time earnings, 2007-11
                                              • Consumers concerned about employment prospects
                                                • Figure 15: UK unemployment rates (seasonally adjusted), Q1 2006-Q2 2011*
                                                • Figure 16: UK unemployment rates, by age band (seasonally adjusted), 2006-11*
                                              • Consumer prices shoot up
                                                • Figure 17: Trends in the Consumer Price Index, August 2009-October 2011
                                              • Consumer confidence remains fragile
                                                • Figure 18: Trends in UK consumer confidence, January 2008-November 2011
                                              • Age group trends offer little comfort to leisure operators
                                                • Figure 19: Trends in the age structure of the UK population, by gender, 2006-16
                                              • Upmarket growth potential?
                                                • Figure 20: Forecast adult population trends, by socio-economic group, 2006-16
                                              • Retired and families lifestages set to grow
                                                • Figure 21: Forecast adult population trends, by lifestage, 2006-16
                                              • Household size polarises
                                                • Figure 22: UK households, by size, 2006-16
                                              • The impact of technology
                                                • Figure 23: Broadband penetration, 2006-11
                                                • Figure 24: Electronic products/services have at home, July 2009-July 2011
                                            • Market Size and Forecast

                                              • Key points
                                                • Economic weakness takes its toll on industry
                                                  • Figure 25: Value of the UK leisure* industry, 2006-11
                                                  • Figure 26: Trends in the value of the UK leisure* industry, 2006-11
                                                • Forecast
                                                  • Figure 27: Value forecast for UK leisure industry, 2006-16
                                                • Eating and drinking out accounts for two thirds of spend
                                                  • Figure 28: Value of the UK leisure* industry, by segment, 2006-11
                                                  • Figure 29: Value of the UK leisure* industry, by segment, 2011
                                                • The winners and losers: long term
                                                  • Figure 30: Value growth rates for leisure industry sectors, 2006-11
                                                • The winners and losers: short term
                                                  • Figure 31: Value growth rates for leisure industry sectors, 2010-11
                                              • Companies and Products

                                                • Major players
                                                  • Tate Gallery
                                                      • Figure 32: Financial performance of Tate, 2006-11
                                                      • Figure 33: Visitor statistics of Tate, 2010 and 2011
                                                    • Cineworld Group plc
                                                        • Figure 34: Financial performance of Cineworld plc, 2006-10
                                                      • Whitbread plc
                                                          • Figure 35: Financial performance of Whitbread plc, 2007-11
                                                          • Figure 36: Whitbread plc, restaurant outlet numbers, 2009-11
                                                        • Merlin Entertainments Group Ltd
                                                            • Figure 37: Financial performance of Merlin Entertainments Group Ltd, 2006-10
                                                            • Figure 38: Revenue, by segment for Merlin Entertainments Group Ltd, 2009 and 2010
                                                            • Figure 39: Visitors, by segment for Merlin Entertainments Group Ltd, 2009 and 2010
                                                          • Virgin Active
                                                              • Figure 40: Financial performance of Virgin Active UK, 2006-10
                                                              • Figure 41: Financial performance of New Esporta Holding Ltd, 2005-09
                                                            • Zoological Society of London (ZSL)
                                                                • Figure 42: Key financial data of the Zoological Society of London, 2006-10
                                                              • JD Wetherspoon plc
                                                                  • Figure 43: Financial performance of JD Wetherspoon plc, 2007-11
                                                              • Leisure Spending Trends

                                                                • Key points
                                                                  • Nearly two in five have cut back leisure spending in the past year
                                                                    • Figure 44: Consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
                                                                    • Figure 45: Consumers' spending on out-of-home leisure compared to 12 months ago, by financial situation compared to a year or so ago, October 2011
                                                                • The Balance Between In- and Out-of-Home Leisure

                                                                  • Key points
                                                                    • More than two in five going out less than a year ago
                                                                      • Figure 46: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, October 2011
                                                                      • Figure 47: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by financial situation compared to a year or so ago, October 2011
                                                                  • Leisure Activity Participation and Frequency Levels

                                                                    • Key points
                                                                      • A nation of gamblers?
                                                                        • Figure 48: Leisure activity participation and frequency levels, October 2011
                                                                      • Who gambles most often?
                                                                        • Who drinks most often in pubs and bars?
                                                                          • Who eats out most often in restaurants?
                                                                            • Who eats out most often in pubs and bars?
                                                                              • Who goes to the cinema most often?
                                                                                • Who goes to leisure centres and swimming pools most often?
                                                                                  • Who goes to health and fitness clubs most often?
                                                                                    • Who goes to live sport most often?
                                                                                      • Who goes to nightclubs most often?
                                                                                        • Who goes to cultural venues most often?
                                                                                          • Who goes to music concerts and festivals most often?
                                                                                            • Who goes to the theatre most often?
                                                                                              • Who goes tenpin bowling most often?
                                                                                                • Who goes to zoos/wildlife attractions most often?
                                                                                                  • Who goes to theme parks most often?
                                                                                                    • How much overlap is there between sectors?
                                                                                                      • Figure 49: Leisure activity participation and frequency levels (frequent), by most popular leisure activity participation and frequency levels (frequent), October 2011
                                                                                                      • Figure 50: Leisure activity participation and frequency levels (frequent), by next most popular leisure activity participation and frequency levels (frequent), October 2011
                                                                                                    • Better off have buoyed top-performing sectors
                                                                                                      • Figure 51: Leisure activity participation, by financial situation compared to a year or so ago, October 2011
                                                                                                      • Figure 52: Leisure activity participation, by consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
                                                                                                      • Figure 53: Leisure activity participation, by consumers’ division between in- and out-of-home leisure compared to 12 months ago, October 2011
                                                                                                  • Leisure Spending Trends by Sector

                                                                                                    • Key points
                                                                                                      • Restaurants and pubs most affected by cutbacks
                                                                                                        • Figure 54: Leisure spending trends in past 12 months, by sector, October 2011
                                                                                                      • Who cut back?
                                                                                                        • Who spent more?
                                                                                                          • Figure 55: Leisure activities net spending trend* in past 12 months, by sector, October 2011
                                                                                                      • Leisure Spending Intentions

                                                                                                        • Key points
                                                                                                          • Further pain in store for restaurants and pubs
                                                                                                            • Figure 56: Leisure spending intentions for the next 12 months, October 2011
                                                                                                          • Who’s planning to cut back?
                                                                                                            • Who’s planning to spend more?
                                                                                                              • Figure 57: Leisure activities forecast net spending trend* in next 12 months, by sector, October 2011
                                                                                                          • Attitudes towards Leisure

                                                                                                            • Key points
                                                                                                              • Attention to detail and value are key in consumers’ minds
                                                                                                                • Figure 58: Attitudes towards leisure time and visiting leisure venues, October 2011
                                                                                                              • Consumers like to talk about their experiences – good or bad
                                                                                                                • Three-quarters always on the lookout for special offers and deals
                                                                                                                  • Keep it clean
                                                                                                                    • Families cutting back on secondary spending
                                                                                                                      • All-inclusive concept would find takers
                                                                                                                        • Older, affluent prefer to drive, younger, students need transport links
                                                                                                                          • Families look to free leisure to relieve pressure
                                                                                                                            • Younger people use nights out to cheer up
                                                                                                                              • Social media influence is growing
                                                                                                                                • Leisure on the never-never
                                                                                                                                  • Service and hygiene particularly important to cultural venue visitors
                                                                                                                                    • Figure 59: Attitudes towards leisure time and visiting leisure venues, by most popular leisure activity participation levels, October 2011
                                                                                                                                    • Figure 60: Attitudes towards leisure time and visiting leisure venues, by next most popular leisure activity participation levels, October 2011
                                                                                                                                    • Figure 61: Attitudes towards leisure time and visiting leisure venues, by other leisure activity participation levels, October 2011
                                                                                                                                • Leisure Consumer Target Groups

                                                                                                                                  • Key points
                                                                                                                                      • Figure 62: Leisure consumer target groups, October 2011
                                                                                                                                    • Squeezed
                                                                                                                                      • Disengaged
                                                                                                                                        • Influenced
                                                                                                                                          • Quality Freaks
                                                                                                                                            • Transport-reliant
                                                                                                                                              • Nearly half of Squeezed have reduced leisure spending in the past year...
                                                                                                                                                • Figure 63: Consumers' spending on out-of-home leisure compared to 12 months ago, by target groups, October 2011
                                                                                                                                              • ...and to be going out less
                                                                                                                                                • Figure 64: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by target groups, October 2011
                                                                                                                                              • Influenced have the highest overall levels of participation
                                                                                                                                                • Figure 65: Leisure activity participation and frequency levels, by target groups, October 2011
                                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                                                • Figure 66: Broadband penetration, by demographics, 2006-11
                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                • Figure 67: Value forecast for UK leisure industry, best and worst case scenarios, 2011-16
                                                                                                                                            • Appendix – Leisure Spending Trends

                                                                                                                                                • Figure 68: Consumers' spending on out-of-home leisure compared to 12 months ago, by demographics, October 2011
                                                                                                                                            • Appendix – The Balance Between In– and Out-of-home Leisure

                                                                                                                                                • Figure 69: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by demographics, October 2011
                                                                                                                                            • Appendix – Leisure Activity Participation and Frequency Levels

                                                                                                                                                • Figure 70: Leisure activity participation in gambling and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 71: Leisure activity participation in drinking in pubs/bars and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 72: Leisure activity participation in eating out at restaurants and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 73: Leisure activity participation in eating out at pubs and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 74: Leisure activity participation in going to the cinema and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 75: Leisure activity participation in using a public leisure centre and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 76: Leisure activity participation in using a private health and fitness club and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 77: Leisure activity participation in attending live sports events and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 78: Leisure activity participation in going to a nightclub and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 79: Leisure activity participation in visiting a cultural venue and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 80: Leisure activity participation in going to music concerts/festivals and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 81: Leisure activity participation in going to the theatre and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 82: Leisure activity participation in going tenpin bowling and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 83: Leisure activity participation in visiting a zoo/wildlife attraction and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 84: Leisure activity participation in going to a theme park and frequency levels, by demographics, October 2011
                                                                                                                                                • Figure 85: Leisure activity participation and frequency levels (any participation), by most popular leisure activity participation and frequency levels (any participation), October 2011
                                                                                                                                                • Figure 86: Leisure activity participation and frequency levels (any participation), by next most popular leisure activity participation and frequency levels (any participation), October 2011
                                                                                                                                                • Figure 87: Leisure activity participation and frequency levels (any participation), by other leisure activity participation and frequency levels (any participation), October 2011
                                                                                                                                            • Appendix – Leisure Spending Trends by Sector

                                                                                                                                                • Figure 88: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 89: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 90: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 91: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 92: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 93: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 94: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 95: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 96: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 97: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 98: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 99: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 100: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 101: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 102: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by demographics, October 2011
                                                                                                                                                • Figure 103: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 104: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 105: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 106: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 107: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 108: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 109: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 110: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 111: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 112: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 113: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 114: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 115: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 116: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                                • Figure 117: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by financial situation compared to a year or so ago, October 2011
                                                                                                                                            • Appendix – Leisure Spending Intentions

                                                                                                                                                • Figure 118: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 119: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 120: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 121: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 122: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 123: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 124: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 125: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 126: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 127: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 128: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 129: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 130: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 131: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 132: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by demographics, October 2011
                                                                                                                                                • Figure 133: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 134: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 135: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 136: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 137: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 138: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 139: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 140: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 141: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 142: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 143: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 144: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 145: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 146: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                                • Figure 147: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by financial situation over the next year or so, October 2011
                                                                                                                                            • Appendix – Attitudes towards Leisure

                                                                                                                                                • Figure 148: Most popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
                                                                                                                                                • Figure 149: Next most popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
                                                                                                                                                • Figure 150: Other agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
                                                                                                                                                • Figure 151: Least popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
                                                                                                                                            • Appendix – Leisure Consumer Target Groups

                                                                                                                                                • Figure 152: Leisure consumer target groups, by demographics, October 2011
                                                                                                                                                • Figure 153: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 154: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 155: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 156: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 157: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 158: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 159: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 160: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 161: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 162: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 163: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 164: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 165: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 166: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 167: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by target groups, October 2011
                                                                                                                                                • Figure 168: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 169: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 170: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 171: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 172: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 173: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 174: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 175: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 176: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 177: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 178: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 179: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 180: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 181: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 182: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by target groups, October 2011
                                                                                                                                                • Figure 183: Attitudes towards leisure time and visiting leisure venues, by target groups, October 2011

                                                                                                                                            Companies Covered

                                                                                                                                            • Alton Towers
                                                                                                                                            • Beefeater
                                                                                                                                            • Blackstone Group (The)
                                                                                                                                            • Brewers Fayre
                                                                                                                                            • Cineworld
                                                                                                                                            • Coffee Nation
                                                                                                                                            • Costa
                                                                                                                                            • CVC Capital Partners Limited
                                                                                                                                            • Department for Culture Media and Sport
                                                                                                                                            • EDF Energy
                                                                                                                                            • Esporta
                                                                                                                                            • Facebook, Inc.
                                                                                                                                            • Fédération Internationale de Football Association
                                                                                                                                            • Fitness First Plc
                                                                                                                                            • JD Wetherspoon
                                                                                                                                            • LEGO Company
                                                                                                                                            • LEGOLAND Windsor Park Ltd
                                                                                                                                            • London Dungeon Ltd
                                                                                                                                            • London Stock Exchange plc
                                                                                                                                            • London Zoo
                                                                                                                                            • Merlin Entertainments Group Limited
                                                                                                                                            • mmO2 plc
                                                                                                                                            • MTV Europe (UK)
                                                                                                                                            • Premier Travel Inn
                                                                                                                                            • Société Générale Group
                                                                                                                                            • Starbucks Coffee Company UK Ltd
                                                                                                                                            • Tate Britain
                                                                                                                                            • Tate Modern
                                                                                                                                            • The London Eye Company
                                                                                                                                            • The Tussauds Group
                                                                                                                                            • Twitter, Inc.
                                                                                                                                            • Unilever Plc
                                                                                                                                            • Virgin Active
                                                                                                                                            • Vodafone Group Plc (UK)
                                                                                                                                            • Whitbread PLC
                                                                                                                                            • Zoological Society of London

                                                                                                                                            Leisure Review - UK - December 2011

                                                                                                                                            £1,750.00 (Excl.Tax)