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Leisure Review - UK - December 2014

“With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core overheads essentially remain unchanged.”
– Michael Oliver, Senior Leisure & Media Analyst

This report looks at the following issues:

  • Sharing economy offers opportunities for leisure operators
  • Trend of automation can benefit businesses and consumers
  • Crowdsourcing enables stronger engagement with leisure customers

 

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Value of the UK leisure industry*, 2009-19
            • Market drivers
              • Figure 2: Smartphone and tablet ownership and purchase/upgrade intentions, June 2014
            • Innovation
              • The consumer
                • Leisure activity participation
                  • Figure 3: When leisure activities last done, August/September 2014
                • Which days of the week are leisure activities done?
                  • Figure 4: leisure activities done by days of week, August/September 2014
                • How far in advance do people book leisure activities?
                  • Figure 5: How far in advance people book leisure activities, August/September 2014
                • How people find out about deals and events
                  • Figure 6: How people find out about special deals and events promoted by leisure venues, August/September 2014
                • Which sectors could benefit from improved disposable income?
                  • Figure 7: Leisure activities people would spend more on if they had more money (all mentions), August/September 2014
                • Attitudes towards leisure activities
                  • Figure 8: Attitudes towards leisure activities, August/September 2014
                • What we think
                • Issues and Insights

                    • Sharing economy offers opportunities for leisure operators
                      • The facts
                        • The implications
                          • Trend of automation can benefit businesses and consumers
                            • The facts
                              • The implications
                                • Crowdsourcing enables stronger engagement with leisure customers
                                  • The facts
                                    • The implications
                                    • Trend Application

                                        • Trend: Click and Connect
                                          • Trend: Life Hacking
                                            • Trend: Futures: Access Anything, Anywhere
                                            • Market Drivers

                                              • Key points
                                                • Pressure on overheads begins to ease
                                                  • Catering prices growing more slowly
                                                    • Figure 9: Trends in CPI and catering services price inflation, 2009-14
                                                  • Gas prices grow well ahead of inflation
                                                    • Figure 10: Trends in utility prices* paid by non-domestic consumers, 2009-14
                                                  • CRC scheme keeps pressure on operators to reduce emissions
                                                    • Figure 11: Trends in CO2 emissions of selected leading leisure operators, 2011/12-2012/13
                                                  • Fuel costs increase distribution overheads
                                                    • Figure 12: Trends in the price of petrol and diesel, 2009-14
                                                  • Staff cost increases subdued over the past five years
                                                    • Figure 13: National Minimum Wage hourly rates, UK, compared to the Retail Price Index, 2008-14
                                                  • Weather
                                                    • Figure 14: Trends in UK weather, 2009-14
                                                    • Figure 15: Trends in UK sunshine, by month, 2009-14
                                                    • Figure 16: Trends in UK rainfall, by month, 2009-14
                                                  • Finance, mergers and acquisitions
                                                    • Greene King seeks to boost quality of its estate
                                                      • Budget gym merger is scuppered by competition investigation
                                                        • Further issues for private equity investors
                                                          • Legislation
                                                            • Parliament votes to break the pub tie for tenants
                                                              • Late-night levy gathers steam
                                                                • The UK economy
                                                                  • OBR GDP forecasts paint buoyant picture
                                                                    • Figure 17: Forecast for UK GDP growth, 2013-18, December 2014
                                                                  • Income squeeze has continued to affect leisure markets in 2014
                                                                    • Figure 18: Trends in inflation and average weekly earnings, January 2009-August 2014
                                                                  • Unemployment falls sharply
                                                                    • Figure 19: Trends in UK unemployment rate, Q1 2009-Q3 2014
                                                                  • Youth unemployment still a worry but has fallen
                                                                    • Figure 20: Trends in UK unemployment rates* (seasonally adjusted), by age group, 2009-14
                                                                  • Consumer confidence recovers at last
                                                                    • Figure 21: Trends in UK consumer confidence, January 2009-October 2014
                                                                  • Device ownership opens up multitude of opportunities
                                                                    • Figure 22: Household/personal ownership of consumer technology products, June 2013 and June 2014
                                                                  • Smartphones, laptops and tablets high up the list of purchasing intentions
                                                                    • Figure 23: Technology products plan to buy/upgrade in next three months, June 2014
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Technology transforms the leisure landscape
                                                                      • Pre-ordering and booking
                                                                        • Payment apps
                                                                          • Venue and menu discovery
                                                                            • Driving footfall
                                                                              • Pay as you like
                                                                                • Push marketing
                                                                                  • Using crowdsourcing to provide a more immersive experience
                                                                                    • Alternatives to paying with cash
                                                                                      • Extending the reach of out-of-home entertainment
                                                                                      • Market Size and Forecast

                                                                                        • Key points
                                                                                          • UK leisure industry shows modest growth
                                                                                            • Figure 24: Value of the UK leisure industry*, 2009-19
                                                                                          • Forecast
                                                                                            • Figure 25: Forecast UK leisure* industry market value, 2009-19
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • Gambling growth drives market forward
                                                                                              • Figure 26: Value of the UK leisure industry*, by segment, 2009-14
                                                                                              • Figure 27: Value of the UK leisure industry*, by segment, 2014
                                                                                            • The winners and losers: long term
                                                                                              • Figure 28: Value growth rates for leisure industry* sectors, 2009-14
                                                                                            • The winners and losers: short term
                                                                                              • Figure 29: Value growth rates for leisure industry* sectors, 2013-14
                                                                                          • Leisure Activity Participation

                                                                                            • Key points
                                                                                              • A nation of gamblers
                                                                                                • Figure 30: Leisure activities participated in and frequency of participation, August/September 2014
                                                                                              • Eating and drinking are most popular activities in past month
                                                                                                • Figure 31: Top ten leisure activities in the past month and the past 12 months, August/September 2014
                                                                                              • Men’s leisure activities by age group
                                                                                                • 18-24 males most likely to have eaten out in past month
                                                                                                  • Figure 32: Top ten leisure activities in the past month of males aged 18-24, August/September 2014
                                                                                                • Men aged 25-44 a core group for drinking and gambling
                                                                                                  • Figure 33: Top ten leisure activities in the past month of males aged 25-44, August/September 2014
                                                                                                • 45-64 men have a more limited leisure repertoire
                                                                                                  • Figure 34: Top ten leisure activities in the past month of males aged 45-64, August/September 2014
                                                                                                • Over-65 males’ leisure activities primarily oriented around pubs and restaurants
                                                                                                  • Figure 35: Top ten leisure activities in the past month of males aged 65+, August/September 2014
                                                                                                • Women’s leisure activities by age group
                                                                                                  • 18-24 women most likely to eat out in restaurants
                                                                                                    • Figure 36: Top ten leisure activities in the past month of females aged 18-24, August/September 2014
                                                                                                  • 25-44 women less likely to drink in pubs/bars and to gamble
                                                                                                    • Figure 37: Top ten leisure activities in the past month of females aged 25-44, August/September 2014
                                                                                                  • 45-64 women less likely to do all forms of leisure activity
                                                                                                    • Figure 38: Top ten leisure activities in the past month of females aged 45-64, August/September 2014
                                                                                                  • Over-65 women have preference for eating out
                                                                                                    • Figure 39: Top ten leisure activities in the past month of females aged 65+, August/September 2014
                                                                                                • Which Days of the Week are Leisure Activities Done?

                                                                                                  • Key points
                                                                                                    • Living for the weekend?
                                                                                                      • Figure 40: Leisure activities done, by days of week, August/September 2014
                                                                                                    • Keeping fit Monday to Thursday
                                                                                                      • Figure 41: Top five leisure activities ranked by proportion of Monday-Thursday participants, August/September 2014
                                                                                                    • Clubbing has highest proportion of Friday participants
                                                                                                      • Figure 42: Top five leisure activities ranked by proportion of Friday participants, August/September 2014
                                                                                                    • Live sport and music top the list at the weekend
                                                                                                      • Figure 43: Top five leisure activities ranked by proportion of Saturday-Sunday participants, August/September 2014
                                                                                                  • Advance Booking of Leisure Activities

                                                                                                    • Key points
                                                                                                      • Capacity/availability is biggest influence on advance booking
                                                                                                        • Figure 44: How far in advance people book leisure activities, August/September 2014
                                                                                                      • Advance booking of theatre
                                                                                                        • Figure 45: How far in advance people book theatre tickets, August/September 2014
                                                                                                      • Advance booking of music concerts and festivals
                                                                                                        • Figure 46: How far in advance people book music concert/festival tickets, August/September 2014
                                                                                                      • Advance booking of live comedy
                                                                                                        • Figure 47: How far in advance people book live comedy show tickets, August/September 2014
                                                                                                      • Advance booking of theme parks
                                                                                                        • Figure 48: How far in advance people book theme park tickets, August/September 2014
                                                                                                      • Advance booking of tenpin bowling
                                                                                                        • Figure 49: How far in advance people book tenpin bowling, August/September 2014
                                                                                                      • Advance booking of live sports events
                                                                                                        • Figure 50: How far in advance people book live sports event tickets, August/September 2014
                                                                                                      • Advance booking of cinema
                                                                                                        • Figure 51: How far in advance people book cinema tickets, August/September 2014
                                                                                                      • Advance booking of zoo/wildlife attractions
                                                                                                        • Figure 52: How far in advance people book zoo/wildlife attraction tickets, August/September 2014
                                                                                                      • Advance booking of restaurants
                                                                                                        • Figure 53: How far in advance people book restaurants (not pubs), August/September 2014
                                                                                                      • Advance booking of museums, galleries and exhibitions
                                                                                                        • Figure 54: How far in advance people book museum, gallery or exhibition tickets, August/September 2014
                                                                                                    • How People Find Out About Deals and Events

                                                                                                      • Key points
                                                                                                        • Venue website is preferred place to look for deals/special events info
                                                                                                          • Figure 55: How people find out about special deals and events promoted by leisure venues, August/September 2014
                                                                                                        • Women and families key deal hunter demographics
                                                                                                          • Deal-hunting not driven by low incomes
                                                                                                            • Entertainment customers most likely to respond to emails
                                                                                                              • Figure 56: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014
                                                                                                              • Figure 57: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
                                                                                                              • Figure 58: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
                                                                                                          • Which Sectors Could Benefit from Improved Disposable Income?

                                                                                                            • Key points
                                                                                                              • Eating out set to be biggest beneficiary of any upturn
                                                                                                                • Figure 59: Leisure activities people would spend more on if they had more money, August/September 2014
                                                                                                              • Live comedy, clubs and bowling least likely to receive a boost
                                                                                                                • Figure 60: Leisure activities people would spend more on if they had more money, by how each activity was ranked, August/September 2014
                                                                                                            • Attitudes towards Leisure Activities

                                                                                                              • Key points
                                                                                                                • Leisure is about family and friends
                                                                                                                  • Figure 61: Attitudes towards leisure activities, August/September 2014
                                                                                                                • Women the keenest deal hunters
                                                                                                                  • Opinions divided on automation
                                                                                                                  • Appendix – Market Size Forecast Scenarios

                                                                                                                      • Figure 62: UK leisure* industry market size forecast scenarios, 2014-19

                                                                                                                  Companies Covered

                                                                                                                  • Bowlplex
                                                                                                                  • Commonwealth Games Federation
                                                                                                                  • Essenden
                                                                                                                  • National Lottery Commission

                                                                                                                  Leisure Review - UK - December 2014

                                                                                                                  £1,995.00 (Excl.Tax)