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Leisure Review - UK - October 2015

“Apps are continuing to be a major focus of innovation because they offer the dual benefit of improving the customer’s experience and also providing operators with rich data about their customers’ behaviour and spending patterns”

- Michael Oliver, Senior Leisure and Media Analyst

This report looks at the following areas:

  • Where are the opportunities for apps in the leisure industry?
  • Extending their brands into new spaces offers opportunities for operators

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • An £80 billion industry
            • Figure 1: Forecast UK leisure industry* market value, 2010-20
          • Live music sees fastest growth in past five years
            • Figure 2: Value of the UK leisure industry*, by segment, 2015
          • Apps continue to dominate innovation
            • Let’s get social
              • Figure 3: Leisure activity participation in the past 12 months – Overview, August 2015
            • Most consumers interact with operators via their website
              • Figure 4: How consumers communicate or interact with leisure venue operators, August 2015
            • People still prefer desktops and laptops for visiting websites
              • Figure 5: Devices used to visit leisure venue operators' websites, August 2015
            • Unsubscribing from emails polarises among youngest and oldest
              • Figure 6: Attitudes towards digital communication/interaction with leisure venue operators, August 2015
            • Email is the preferred channel but others on the rise
              • Figure 7: Consumer preferences regarding receiving information on special offers/deals from leisure venue operators, August 2015
            • In-home equivalents of eating out and cinema are most popular in-home leisure activities
              • Figure 8: Leisure activities done at home in the past 12 months, August 2015
            • Convenience is seen as major attraction of going out
              • Figure 9: Attitudes towards going out and staying in, August 2015
            • What we think
            • Issues and Insights

              • Where are the opportunities for apps in the leisure industry?
                • The facts
                  • The implications
                    • Extending their brands into new spaces offers opportunities for operators
                      • The facts
                        • The implications
                        • The Market – What You Need to Know

                          • Leisure industry set to break through £80 billion barrier in 2015
                            • Live music shows strongest growth in past five years
                              • Leisure operators’ staff costs set to rise
                                • Technology ownership changes offer opportunities for operators
                                  • Income squeeze of recent years comes to an end
                                  • Market Size and Forecast

                                    • Leisure industry set to break through £80 billion barrier in 2015
                                      • Figure 10: Value of the UK leisure industry*, 2010-15
                                    • Forecast
                                      • Figure 11: Forecast UK leisure industry* market value, 2010-20
                                  • Segment Performance

                                    • Live music sees fastest growth in past five years
                                        • Figure 12: Value of the UK leisure industry*, by segment, 2010-15
                                        • Figure 13: Value of the UK leisure industry*, by segment, 2015
                                        • Figure 14: Value growth rates for leisure industry* sectors, 2010-15
                                        • Figure 15: Value growth rates for leisure industry* sectors, 2014-15
                                    • Market Drivers

                                      • Leisure operators’ staff costs set to rise
                                        • Technology ownership changes herald a new era for leisure operators
                                          • Figure 16: Trends in personal ownership of selected digital devices, November 2014-April 2015
                                        • Legislation continually altering leisure landscape
                                          • New Bill will see pub ties broken
                                            • Greater transparency in ticket reselling
                                              • VAT Club campaigns for lower rates for leisure businesses
                                                • Mergers and acquisitions
                                                  • Economic drivers
                                                    • UK economy forecast to grow steadily
                                                      • Figure 17: Forecasts for UK GDP growth, 2014-20, July 2015
                                                    • Income squeeze of recent years comes to an end
                                                      • Figure 18: Trends in inflation and average weekly earnings, January 2010-June 2015
                                                    • Consumer confidence bounces back
                                                      • Figure 19: Trends in UK consumer confidence, January 2010-August 2015
                                                    • Youth unemployment
                                                      • Figure 20: Trends in UK unemployment rates* (seasonally adjusted), by age group, 2010-15
                                                    • Other factors
                                                      • Figure 21: Trends in utility prices* paid by non-domestic consumers, 2010-15
                                                  • Key Players – What You Need to Know

                                                    • Apps continue to dominate innovation
                                                      • Restaurant and pub operators seek to develop new meal occasions
                                                        • Leisure operators turn to crowdfunding as alternative to banks and private equity
                                                        • Launch Activity and Innovation

                                                            • Apps continue to dominate innovation
                                                              • Easier payment for foodservice operators
                                                                • Integrated event discovery, ticketing and in-venue commerce
                                                                  • Apps could help venues to stop serving inebriated customers
                                                                    • Mobile food and drink ordering for bingo customers
                                                                      • Apps and tourism development
                                                                        • Eddystone beacon format offers more scope for location-specific, real-time targeting
                                                                          • Restaurant and pub operators seek to develop new meal occasions
                                                                            • Growth in new formats focusing on rotisserie and seafood
                                                                              • Bricks and mortar operators looking to give consumers a reason to visit
                                                                                • Virgin seeks to exploit growth in wearable tech
                                                                                  • Leisure operators turn to crowdfunding as alternative to banks and private equity
                                                                                    • Crowdsourcing on the rise
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Let’s get social
                                                                                        • Most consumers interact with operators via their website
                                                                                          • People still prefer desktops and laptops for visiting websites
                                                                                            • Unsubscribing from emails polarises among youngest and oldest
                                                                                              • Email is the preferred channel but others on the rise
                                                                                                • In-home equivalents of eating out and cinema are most popular in-home leisure activities
                                                                                                  • Maximising convenience
                                                                                                  • Leisure Activity Participation

                                                                                                    • Let’s get social
                                                                                                      • Figure 22: Leisure activity participation in the past 12 months – Overview, August 2015
                                                                                                      • Figure 23: Leisure activity participation in the past 12 months – Detailed analysis, August 2015
                                                                                                  • How Consumers Communicate/Interact with Leisure Venue Operators

                                                                                                    • Most consumers interact with leisure venue operators via their website
                                                                                                      • Social media holds potential for further growth
                                                                                                        • Personal interaction still seen as important
                                                                                                          • Giving people a reason to visit
                                                                                                              • Figure 24: How consumers communicate or interact with leisure venue operators, August 2015
                                                                                                          • Devices Used to Visit Leisure Venue Operators' Websites

                                                                                                            • Desktops and laptops preferred for visiting leisure venue operators’ websites
                                                                                                              • Tablet use is encouraging
                                                                                                                • A good case for encouraging app downloading
                                                                                                                  • Figure 25: Devices used to visit leisure venue operators' websites, August 2015
                                                                                                              • Attitudes towards Digital Communication/Interaction

                                                                                                                • Youngest and oldest age groups most likely to unsubscribe because of too many emails
                                                                                                                  • Consumers open to location-based marketing via an app
                                                                                                                    • Appetite for contactless payment
                                                                                                                      • Figure 26: Attitudes towards digital communication/interaction with leisure venue operators, August 2015
                                                                                                                  • Consumer Preferences Regarding Special Offers/Deals

                                                                                                                    • Email is the preferred channel
                                                                                                                        • Figure 27: Consumer preferences regarding receiving information on special offers/deals from leisure venue operators, August 2015
                                                                                                                    • Leisure Activities Done at Home

                                                                                                                      • In-home equivalents of eating out and cinema are most popular in-home leisure activities
                                                                                                                        • Benefits to be had from migrating customers from phone to digital?
                                                                                                                          • Opportunity to bring fitness brands into the home
                                                                                                                            • Figure 28: Leisure activities done at home in the past 12 months, August 2015
                                                                                                                            • Figure 29: whether ordered delivery from takeaway/restaurant or watched film at home in the past 12 months, by whether eaten out or visited cinema in the past 12 months, August 2015
                                                                                                                        • Attitudes towards Going Out and Staying In

                                                                                                                          • Convenience is seen as major attraction of going out
                                                                                                                            • A nation of deal-hunters
                                                                                                                              • Drunkenness and disorder continues to put people off going out
                                                                                                                                • Figure 30: Attitudes towards going out and staying in, August 2015
                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                              • Data sources
                                                                                                                                • Abbreviations
                                                                                                                                  • Market size and forecast
                                                                                                                                    • Figure 31: UK leisure industry*, value forecast scenarios, 2015-20
                                                                                                                                  • Fan chart forecast

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  Leisure Review - UK - October 2015

                                                                                                                                  £1,995.00 (Excl.Tax)