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Leisure Travel - US - June 2009

As noted in Mintel’s American Lifestyles—U.S., January 2009, millions of Americans have made subtle changes to their lifestyles as a result of the recession. While Americans continue to travel in relatively large numbers, many are making greater efforts to locate travel bargains before purchasing while others are taking shorter trips and/or traveling with a group to cut costs.

Given these and other significant changes in travel-related attitudes and behaviors—as well as the fact that the market is as competitive as it has ever been—it is important for companies to focus their marketing and development efforts on the preferences and lifestyles of travelers, especially frequent travelers. This report provides data and insight that will help companies gain a deeper understanding of today’s leisure traveler.

More specifically, this report addresses the following questions:

  • How are American vacation attitudes and behaviors changing in response to the recession?
  • What segments of the population travel the most and which should be targeted for loyalty programs?
  • How has use of lodging, air travel and rental cars changed in recent years?
  • What lodging services are most important to consumers and should be emphasized in ads and collateral?
  • What are the most popular countries to travel to abroad and which states have the most appeal to leisure travelers?
  • Which airport services are most likely to be used by leisure travelers?
  • Which are the leading companies in the lodging, air travel and rental car segments?
  • How are travel companies promoting their offerings?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources for sales estimates
          • Consumer survey data
            • Abbreviations and terms
            • Executive Summary

                • Market drivers: A macro-perspective
                  • Market drivers: A consumer perspective
                    • Who travels domestically, and what do they do?
                      • Average expenditures for domestic trips
                        • Regions and states visited in domestic vacations
                          • Lodging
                            • Car rental
                              • Who travels abroad, and what do they do?
                                • Elements of an enjoyable vacation
                                • Insights and Opportunities

                                  • Configuration tools could drive leisure travel planning, and growth
                                    • Mixing business and pleasure can reduce guest expenses and keep valuable employees happy and healthy
                                      • “Gaycations”: capitalize on LGBT travel
                                        • The need for brand community initiatives has never been greater
                                        • Inspire Insights

                                            • I Travel, Therefore I Am
                                              • What’s it all about?
                                                • What we’ve seen
                                                  • Specifics
                                                    • Fresh Travel
                                                      • What’s it all about?
                                                        • What we’ve seen
                                                          • Key points
                                                            • Sales return to 2005-06 levels in 2008
                                                              • Figure 1: U.S. leisure travel sales, in current terms, 2003-13
                                                              • Figure 2: U.S. leisure travel sales, in constant terms, 2003-13
                                                          • Competitive Context

                                                            • Home entertainment rose as Americans spent less time vacationing away from home
                                                              • Figure 3: Changes in travel and vacation patterns, by household income, February 2009
                                                          • Segment Performance

                                                            • Lodging shows largest decline
                                                              • Figure 4: Comparisons of industry sales trends, by lodging, air travel and car rental, 2003-13
                                                          • Segment Performance—Lodging

                                                            • Key point
                                                              • Sales drop sharply in 2008, with the rate of decline expected to decelerate in 2009
                                                                • Figure 5: U.S. sales of lodging for leisure purposes, in current terms, 2003-13
                                                                • Figure 6: U.S. sales of lodging for leisure purposes, in constant terms, 2003-13
                                                            • Segment Performance—Air Travel

                                                              • Key point
                                                                • Sales of air travel for leisure declined approximately 4.5% in 2008
                                                                  • Figure 7: Sales of air travel for leisure purposes, in current terms, 2003-13
                                                                  • Figure 8: U.S. sales of air travel for leisure purposes, in constant terms, 2003-13
                                                              • Segment Performance—Rental Cars

                                                                • Market cools in the face of recession
                                                                  • Figure 9: U.S. sales of car rentals for leisure purposes, in current terms, 2003-13
                                                                  • Figure 10: U.S. sales of car rentals for leisure purposes, in constant terms, 2003-13
                                                              • Market Drivers: A Macro Perspective

                                                                  • Price of travel rose throughout 2008 and declined in the early months of 2009
                                                                    • Figure 11: Quarterly average domestic airline fares, January 2007-September 2008
                                                                    • Figure 12: U.S. travel price index, March 2009
                                                                  • Number of summer person trips peaked in 2007 and declined slowly in 2008 and 2009
                                                                    • Figure 13: Number of summer (June, July August) leisure travel trips, 2001-09
                                                                  • Sagging consumer confidence discouraged travel in 2008 but is on the rise in Q2 of 2009
                                                                    • Figure 14: Consumer sentiment index, 2001-09
                                                                  • Time for leisure declining in 2009, but most will still vacation
                                                                    • Figure 15: Numbers of hours available per week for leisure activities, 2000-08
                                                                  • Sharp increase in gas prices in 2008 discouraged travel; 2009 decline makes vacationing more accessible
                                                                    • Figure 16: Trended U.S. retail gas prices, average of all grades and formulations, 2001-09
                                                                    • Figure 17: Domestic scheduled enplanements on U.S. carriers, by month, 2007-08
                                                                  • Growth in affluent segments between 2005 and 2007 drove demand
                                                                    • Figure 18: Income distribution in U.S., 2005-07
                                                                  • Weak dollar discourages foreign travel, compels some to travel domestically rather than abroad
                                                                  • Market Drivers: A Consumer Perspective

                                                                      • Recession drives bargain hunting, shorter trips—but the people still travel
                                                                          • Figure 19: How economic downturn has affected travel plans within the U.S. in past 12 months, by age, February 2009
                                                                          • Figure 20: Reasons for not taking a vacation in past 12 months, by age, February 2009
                                                                      • Who Travels Domestically and What do They Do?

                                                                        • Key points
                                                                          • About six in 10 Americans took a domestic vacation last year
                                                                            • Figure 21: Vacations taken within the U.S. in past 12 months, by age, February 2009
                                                                            • Figure 22: Vacations taken within the U.S. in past 12 months, by household income, February 2009
                                                                          • Driving
                                                                            • Figure 23: Modes of transportation used for traveling for vacation within the U.S. in past 12 months, by age, February 2009
                                                                          • Incidence of “friendcations” rose in response to recession
                                                                            • Figure 24: Types of vacations taken within the U.S. in past 12 months, by age, February 2009
                                                                        • Average Expenditures for Domestic Trips

                                                                          • Key points
                                                                            • Demand is limited for packages more than $500
                                                                              • Figure 25: Amount spent on last domestic trip, by age, July 2007-September 2008
                                                                              • Figure 26: Amount spent on all transportation for last vacation, by age, February 2009
                                                                              • Figure 27: Amount spent on all transportation for last vacation, by household income, February 2009
                                                                          • Regions and States Visited in Domestic Vacations

                                                                            • Key points
                                                                              • Sunny beaches, mountains and the city are the most popular destinations
                                                                                • Figure 28: Region visited, last vacation, past 12 months, by age, July 2007-September 2008
                                                                              • Florida, California, Nevada and New York top travel destinations
                                                                                • Figure 29: Vacations taken within the U.S. in past 12 months, by age, July 2007-September 2008
                                                                            • Lodging

                                                                              • Key points
                                                                                • Demand for hotel rooms drops along with new construction projects
                                                                                  • About half of vacationers pay for accommodations
                                                                                    • Figure 30: Type of lodging, for last vacation, in past 12 months, by age, July 2007-September 2008
                                                                                    • Figure 31: Type of lodging for last vacation, by household income, July 2007-September 2008
                                                                                  • 45-64-year-old affluents tend to stay longest
                                                                                    • Figure 32: Number of nights stays, hotel/motel in past 12 months, by age, July 2007-September 2008
                                                                                    • Figure 33: Number of nights stays, hotel/motel in past 12 months, by household income, July 2007-September 2008
                                                                                  • Internet access, room service, mini kitchens and health facilities among top amenities
                                                                                      • Figure 34: Hotel amenities used within the U.S. in past 12 months, by household income, July 2007-September 2008
                                                                                    • Somewhat more likely to use internet and room service when traveling abroad
                                                                                      • Figure 35: Hotel amenities used, for trip outside the U.S., by household income, February 2009
                                                                                    • Most not enrolled in a lodging loyalty program
                                                                                      • Figure 36: Hotel/motel frequent guest enrollment, past 12 months, by age, February 2009
                                                                                      • Figure 37: Hotel/motel frequent guest enrollment, past 12 months, by household income, July 2007-September 2008
                                                                                    • Vacation rentals an attractive option for some, but industry reporting steep declines in sales
                                                                                      • Key points
                                                                                        • Single affluents without children are a key segment
                                                                                          • Figure 38: Frequency of domestic air travel for vacation in the U.S., July 2007-September 2008
                                                                                        • Many appreciate services that allow them to avoid waiting in line
                                                                                          • Figure 39: Airport services used in past 12 months, by age, February 2009
                                                                                          • Figure 40: Airport services used in past 12 months, by gender, February 2009
                                                                                        • Enplanements down in major tourist destinations such as Chicago, Las Vegas, and Orlando
                                                                                          • Figure 41: Top 10 U.S. airports, by January 2009 domestic scheduled enplanements, January 2009
                                                                                        • Southwest and American still market leaders, but American may be losing dominance
                                                                                          • Figure 42: Airline used, last vacation, past 12 months, by household income, July 2007-September 2008
                                                                                        • U.S. based airlines are still favored by most for foreign travel
                                                                                          • Figure 43: Airline used for last foreign travel in past three years, by household income, July 2007-September 2008
                                                                                      • Car Rental

                                                                                        • Key point
                                                                                          • Affluents and 35-64 year-olds are high-demand segments
                                                                                            • Figure 44: Vehicle rental, past 12 months, by household income, July 2007-September 2008
                                                                                            • Figure 45: Domestic trip by plane, for vacation, in past 12 months, by age, July 2007-September 2008
                                                                                        • Who Travels Abroad and What Do They Do?

                                                                                          • Key points
                                                                                            • About four in 10 vacationed outside the U.S. in the previous three years; affluents and Asian respondents reported more international travel
                                                                                              • Figure 46: Incidence of foreign travel in past three years, by demographic group, February 2009
                                                                                              • Figure 47: Number of foreign travel trips by plane in past three years, by household income, February 2009
                                                                                            • Average foreign vacation expenditure among respondents is about $2,500
                                                                                              • Figure 48: Amount spent on last foreign trip for vacation, in past three years, by household income, February 2009
                                                                                            • Many seek warmer weather and visits with loved ones when traveling abroad
                                                                                              • Figure 49: Vacation type, outside the U.S., by household income, February 2009
                                                                                            • Inexpensive air travel the most common way of visiting a foreign country
                                                                                              • Figure 50: Mode of transportation used, for trip outside the U.S., by household income, February 2009
                                                                                          • Countries and Regions Visited on Last Overseas Vacation

                                                                                            • Key point
                                                                                              • Mexico, Europe, the Caribbean and Canada most popular vacation destinations outside the U.S.
                                                                                                • Figure 51: Location of last foreign vacation, by household income, July 2007-September 2008
                                                                                            • Importance of Culture and Environmental Issues Associated with Foreign Travel

                                                                                              • Key point
                                                                                                • Learning about and gaining respect for local culture is important to most respondents
                                                                                                    • Figure 52: Summary of agreement on environmental issues on trips outside the U.S., by household income, February 2009
                                                                                                • Use of and Attitudes Towards Recreational Vehicles

                                                                                                  • Key point
                                                                                                    • Campers/RVs enticing option for some young families and affluents
                                                                                                      • Figure 53: Owns a camper/recreational vehicle, by age, February 2009
                                                                                                      • Figure 54: Owns a camper/recreational vehicle, by household income, February 2009
                                                                                                    • Men have greater affinity for RVs
                                                                                                      • Figure 55: Attitudes towards campers/recreational vehicles, by gender, February 2009
                                                                                                  • Leading Companies

                                                                                                    • InterContinental, Wyndham, Hilton, and Marriott maintain position as top players during recession
                                                                                                      • Figure 56: Top 25 U.S. Hotels based on number of rooms, March 2009
                                                                                                    • American and Southwest continue to lead in the air travel segment
                                                                                                      • Figure 57: Top 10 U.S. airlines, by January 2009 domestic scheduled enplanements, January 2009
                                                                                                      • Figure 58: Share of U.S. domestic air travel market based on passenger revenue miles, March 2008-February 2009
                                                                                                    • Enterprise and Hertz continue to dominate the industry
                                                                                                      • Figure 59: 2008 US car rental market, March 2008-February 2009
                                                                                                  • Innovation and Innovators

                                                                                                    • Hotels going green
                                                                                                      • Kitchens and the luxuries of home, on vacation
                                                                                                        • Appealing to Affluent Wellness-Oriented Consumers
                                                                                                        • Characteristics of Frequent Air Travelers: A Psychographic Perspective

                                                                                                          • Avid air travelers are often effective social networkers
                                                                                                            • Figure 60: Characteristics of travelers, by traveler type, July 2007-September 2008
                                                                                                          • Avid travelers often adventurous and more comfortable than most at stepping off the “beaten path”
                                                                                                            • Figure 61: Characteristics of travelers, by traveler type, July 2007-September 2008
                                                                                                        • Elements of an Enjoyable Vacation

                                                                                                          • Key points
                                                                                                            • Relaxation, weather, sightseeing and cuisine all top priorities
                                                                                                                • Figure 62: Essential elements of an enjoyable vacation, by household income, February 2009
                                                                                                            • Advertising and Promotion

                                                                                                              • Overview
                                                                                                                • Media expenditures by leading lodging companies
                                                                                                                  • Figure 63: Ranking of lodging companies by sales, with media expenditures and agencies used, 2008
                                                                                                                • Airline media expenditures
                                                                                                                  • Figure 64: Ranking of airline companies by sales, with media expenditures and agencies used, 2008
                                                                                                                • Rental car media expenditures
                                                                                                                  • Figure 65: Media expenditures and agencies used by top car rental agencies, 2009
                                                                                                                • Websites and television ads for online travel companies
                                                                                                                  • Orbitz.com
                                                                                                                    • Figure 66: Orbitz price promotion ad, 2009
                                                                                                                    • Figure 67: Orbitz Travel well ad, 2008
                                                                                                                  • Expedia.com
                                                                                                                    • Figure 68: Expedia vacation deprivation ad, 2008
                                                                                                                    • Figure 69: Expedia suitcases ad, 2008
                                                                                                                • Race and Ethnicity

                                                                                                                  • Whites and Asians over-index on domestic leisure travel
                                                                                                                    • Figure 70: Domestic travel in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                    • Figure 71: Number of nights away from home on vacation, in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                  • On average, Asians and Hispanics spend the most per trip on domestic travel
                                                                                                                    • Figure 72: Amount spent on last domestic trip, by race/ethnicity, July 2007-September 2008
                                                                                                                  • Asians much more likely to travel abroad
                                                                                                                    • Figure 73: Incidence of foreign travel in last three years, by race/ethnicity, July 2007-September 2008
                                                                                                                  • Whites and Asians use hotels with greater frequency
                                                                                                                    • Figure 74: Number of nights at hotel/motel for personal/vacation in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                • Cluster Analysis

                                                                                                                    • Moderates
                                                                                                                      • Who they are
                                                                                                                        • Opportunity
                                                                                                                          • Adventurers
                                                                                                                            • Who they are
                                                                                                                              • Opportunity
                                                                                                                                • Frugalites
                                                                                                                                  • Who they are
                                                                                                                                    • Opportunity
                                                                                                                                      • Cluster characteristics
                                                                                                                                        • Figure 75: Leisure travel clusters, February 2009
                                                                                                                                        • Figure 76: Vacations taken within the U.S. in past 12 months, by clusters, February 2009
                                                                                                                                        • Figure 77: Vacations taken outside of the U.S./overseas in past 24 months, by clusters, February 2009
                                                                                                                                        • Figure 78: Types of vacation taken within the U.S. in last 12 months, by clusters, February 2009
                                                                                                                                        • Figure 79: Essential elements of an enjoyable vacation, by clusters, February 2009
                                                                                                                                        • Figure 80: How economic downturn has affected travel plans within the U.S. in past 12 months, by clusters, February 2009
                                                                                                                                      • Cluster demographics
                                                                                                                                        • Figure 81: Clusters, by gender, February 2009
                                                                                                                                        • Figure 82: clusters, by age group, February 2009
                                                                                                                                        • Figure 83: Clusters, by household income group, February 2009
                                                                                                                                        • Figure 84: Clusters, by race/ethnicity, February 2009
                                                                                                                                        • Figure 85: Clusters, by Hispanic origin, February 2009
                                                                                                                                      • Cluster methodology
                                                                                                                                      • Custom Consumer Groups

                                                                                                                                        • Couples more likely than others to travel domestically at least once per year
                                                                                                                                            • Figure 86: Domestic travel in past 12 months, by custom consumer group, July 2007-September 2008
                                                                                                                                          • Elite single men and male grad students who travel at least once per year tend to travel very frequently
                                                                                                                                              • Figure 87: Domestic trip(s) by plane in past 12 months, by custom consumer group, July 2007-September 2008
                                                                                                                                            • Couples and affluent women travel frequently travel abroad
                                                                                                                                              • Figure 88: Number of roundtrip flights outside the U.S. taken for personal vacation in the last 3 years, by custom consumer group, July 2007-September 2008
                                                                                                                                          • Appendix: Additional Income Comparisons

                                                                                                                                              • Figure 89: Reasons respondents have not taken a domestic trip in past 12 months, by household income, February 2009
                                                                                                                                              • Figure 90: How economic downturn has affected travel plans within the U.S. in past 12 months, by household income, February 2009
                                                                                                                                              • Figure 91: Types of vacations taken within the U.S. in past 12 months, by household income, February 2009
                                                                                                                                              • Figure 92: Modes of transportation used for traveling for vacation within the U.S. in past 12 months, by household income, February 2009
                                                                                                                                              • Figure 93: Mode of transportation used, last vacation, past 12 months, by household income, July 2007-September 2008
                                                                                                                                              • Figure 94: State visited, last vacation, by household income, July 2007-September 2008
                                                                                                                                              • Figure 95: Region visited, last vacation, past 12 months, by household income, July 2007-September 2008
                                                                                                                                              • Figure 96: Amount spent on last domestic trip, by household income, July 2007-September 2008
                                                                                                                                              • Figure 97: Airport services used in past 12 months, by household income, February 2009
                                                                                                                                              • Figure 98: Last year of foreign travel in past three years, by household income, February 2009
                                                                                                                                              • Figure 99: Type of accommodations used during foreign travel, by household income, February 2009
                                                                                                                                              • Figure 100: Mode of transportation used for foreign travel in past three years, BY HOUSEHOLD income, February 2009
                                                                                                                                              • Figure 101: Last country, foreign travel in past three years, by household income, July 2007-September 2008
                                                                                                                                              • Figure 102: Domestic travel in past 12 months, by household income, July 2007-September 2008
                                                                                                                                          • Appendix: Additional Age Comparisons

                                                                                                                                              • Figure 103: Mode of transportation used during last domestic vacation in past 12 months, by age, July 2007-September 2008
                                                                                                                                              • Figure 104: State visited, last vacation, in past 12 months, by age, July 2007-September 2008
                                                                                                                                              • Figure 105: Hotel amenities used within the U.S. in past 12 months, by age, July 2007-September 2008
                                                                                                                                              • Figure 106: Airline used, last vacation, past 12 months, by age, July 2007-September 2008
                                                                                                                                              • Figure 107: Essential elements of an enjoyable vacation, by age, February 2009
                                                                                                                                              • Figure 108: Vehicle rental, past 12 months, by age, July 2007-September 2008
                                                                                                                                          • Appendix: Additional Race/Ethnicity Comparisons

                                                                                                                                              • Figure 109: Vacations taken within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 110: Airport services used in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 111: Hotel/motel frequent guest enrollment, past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 112: Hotel/motel stay, past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 113: Type of lodging, for last vacation, in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 114: Owns a camper/recreation vehicle, by race/ethnicity, February 2009
                                                                                                                                              • Figure 115: How economic downturn has affected travel plans within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 116: Vacations taken within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 117: Types of vacations taken within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 118: Region visited, last vacation, past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 119: State visited, last vacation, in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 120: Airline used, last vacation, past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 121: Type of lodging, for last vacation, in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 122: Essential elements of an enjoyable vacation, by race/ethnicity, February 2009
                                                                                                                                              • Figure 123: Modes of transportation used for traveling for vacation within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 124: Number of domestic roundtrip(s) by plane for vacation/personal in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 125: Reasons for not taking a vacation in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 126: Hotel amenities used within the U.S. in past 12 months, by race/ethnicity, February 2009
                                                                                                                                              • Figure 127: Vehicle rental, past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 128: Domestic travel, for vacation, in past 12 months, by race/ethnicity, July 2007-September 2008
                                                                                                                                              • Figure 129: Vacations taken within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 130: Vacations taken within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 131: Modes of transportation used for traveling for vacation within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 132: How economic downturn has affected travel plans within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 133: Reasons respondents have not taken a domestic trip in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 134: Types of vacations taken within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 135: Amount spent on all transportation for last vacation, by gender, February 2009
                                                                                                                                              • Figure 136: Hotel amenities used within the U.S. in past 12 months, by gender, February 2009
                                                                                                                                              • Figure 137: Essential elements of an enjoyable vacation, by gender, February 2009
                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                            Companies Covered

                                                                                                                                            • Accor North America
                                                                                                                                            • Advantage Rent-A-Car
                                                                                                                                            • Aerovias De Mexico, S.A. De C.V.
                                                                                                                                            • Air Canada
                                                                                                                                            • Air France
                                                                                                                                            • Air Transport Association of America Inc., The
                                                                                                                                            • AirTran Holdings Inc.
                                                                                                                                            • Alamo Rent a Car LLC
                                                                                                                                            • Alaska Air Group Inc.
                                                                                                                                            • Amazon North America
                                                                                                                                            • American Automobile Association (AAA)
                                                                                                                                            • American Bus Association
                                                                                                                                            • American Hotel & Lodging Association (AH&LA)
                                                                                                                                            • American Hotel and Lodging Association
                                                                                                                                            • American Society of Travel Agents
                                                                                                                                            • AMR Corporation (American Airlines)
                                                                                                                                            • Avis Budget Group, Inc.
                                                                                                                                            • Best Western International Inc.
                                                                                                                                            • British Airways Plc
                                                                                                                                            • Budget Rent A Car System Inc.
                                                                                                                                            • Carmichael Lynch, Inc.
                                                                                                                                            • Centers for Disease Control and Prevention
                                                                                                                                            • Choice Hotels International
                                                                                                                                            • Continental Airlines Inc.
                                                                                                                                            • Cramer-Krasselt
                                                                                                                                            • Dailey & Associates
                                                                                                                                            • Days Inns Worldwide Inc.
                                                                                                                                            • DDB Worldwide Communications Group Inc.
                                                                                                                                            • Dell Inc.
                                                                                                                                            • Delta Air Lines, Inc.
                                                                                                                                            • Deutsche Lufthansa AG
                                                                                                                                            • Dollar Thrifty Automotive Group, Inc.,
                                                                                                                                            • DoubleTree Hotels
                                                                                                                                            • DraftFCB
                                                                                                                                            • Economist Group Limited (The)
                                                                                                                                            • Enterprise Rent-A-Car Company
                                                                                                                                            • Expedia Inc.
                                                                                                                                            • Facebook, Inc.
                                                                                                                                            • Fallon Worldwide
                                                                                                                                            • Four Seasons Hotels Inc.
                                                                                                                                            • Frontier Airlines Inc.
                                                                                                                                            • Global Business Travel Association
                                                                                                                                            • Greenfield Online
                                                                                                                                            • GSD&M Advertising
                                                                                                                                            • Hilton Hotels Corporation
                                                                                                                                            • Hyatt Corporation
                                                                                                                                            • Hyundai Motor America
                                                                                                                                            • Interactive Travel Services Association
                                                                                                                                            • InterContinental Hotels Group PLC
                                                                                                                                            • International Air Transport Association
                                                                                                                                            • International Trade Administration
                                                                                                                                            • International Travel Services Association (ITSA)
                                                                                                                                            • JetBlue Airways Corporation
                                                                                                                                            • JWT
                                                                                                                                            • La Quinta Corporation
                                                                                                                                            • Lonely Planet Publications
                                                                                                                                            • Lowe Worldwide
                                                                                                                                            • Marriott International, Inc.
                                                                                                                                            • McCann Erickson
                                                                                                                                            • Motel 6
                                                                                                                                            • MSN (USA)
                                                                                                                                            • National Car Rental
                                                                                                                                            • National Railroad Passenger Corporation
                                                                                                                                            • National Tour Association (NTA)
                                                                                                                                            • Northwest Airlines Corporation
                                                                                                                                            • OAG Worldwide Limited
                                                                                                                                            • Office of Travel and Tourism Industries
                                                                                                                                            • Orbitz Inc.
                                                                                                                                            • Payless Car Rental System, Inc.
                                                                                                                                            • PricewaterhouseCoopers
                                                                                                                                            • Radisson Hotels & Resorts
                                                                                                                                            • Receptive Services Association (RSA)
                                                                                                                                            • Rent-A-Wreck of America, Inc.
                                                                                                                                            • Sheraton Hotels & Resorts
                                                                                                                                            • SkyWest, Inc.
                                                                                                                                            • Southwest Airlines Co.
                                                                                                                                            • Spirit Airlines Inc.
                                                                                                                                            • Starwood Hotels & Resorts Worldwide, Inc.
                                                                                                                                            • The Bureau of Transportation Statistics
                                                                                                                                            • The Conference Board
                                                                                                                                            • The Hertz Corporation
                                                                                                                                            • The Kaplan Thaler Group, Ltd.
                                                                                                                                            • The New York Times Company
                                                                                                                                            • The Ritz-Carlton Hotel Company, L.L.C.
                                                                                                                                            • The United States Tour Operators Association (USTOA)
                                                                                                                                            • TM Advertising
                                                                                                                                            • Travelocity.com L.P.
                                                                                                                                            • TripAdvisor LLC
                                                                                                                                            • U-Save Auto Rental Of America, Inc
                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                            • U.S. Bureau of the Census
                                                                                                                                            • U.S. Department of Transportation
                                                                                                                                            • UAL Corporation (United Airlines)
                                                                                                                                            • University of Michigan, The
                                                                                                                                            • US Airways Group Inc.
                                                                                                                                            • US Department of Commerce
                                                                                                                                            • US Department of Labor
                                                                                                                                            • WONGDOODY
                                                                                                                                            • Wyndham Worldwide Corporation
                                                                                                                                            • Young & Rubicam Brands

                                                                                                                                            Leisure Travel - US - June 2009

                                                                                                                                            £3,199.84 (Excl.Tax)