Leisure Venue Catering - UK - February 2014
“Operators could look to more specific targeting of particular consumer groups to ignite interest. Investing in enticements such as healthier and faster payments options, both of which are of interest to households with children, would offer tangible benefits to parents, potentially encouraging them to spend more and feel that they getting better value for money.”
– Amy Price, Senior Food & Drink Analyst
Some questions answered in this report include:
- How can leisure venues appeal to price-conscious consumers?
- How can the leisure venue market encourage consumers to spend?
- How can the market continue to be relevant to households with children?
- What factors can the market leverage to engage older age groups?
Seven in ten UK adults buy food and drink from leisure venues, signalling the significant role that catering plays in servicing customers and the opportunities for driving secondary spend as a way to increase revenue.
Consumers have been cautious when it comes to spending on leisure venue catering over the last few years, with discounts being an attractive proposition to coax them out of their caution. With consumer confidence on the rise and consumer spending forecast to grow at a greater rate over 2013-18 than 2008-13, operators may, for example, look to more innovative menus to prompt purchase without just relying on discounts which can damage margins.
Placing food and drink as a significant part of the overall leisure experience can help to add a sense of excitement to proceedings, potentially allaying perceptions among the 61% of adults who believe the food and drink at leisure venues is overpriced.
Mintel defines leisure venue catering as being any food- and drink-based (including alcoholic drinks) catering offer at specific leisure venues. Catering facilities might include kiosks, hatches, catering units, refreshment stands, bars, cafés and self-service or full-service restaurants.
Within the confines of this report, Mintel defines leisure venues as licensed bingo clubs, cinemas, historic buildings, museums and art galleries, nightclubs and discotheques, tenpin bowling centres, theme parks, theatres and zoos and wildlife parks.
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