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Leisure Venue Catering - UK - February 2014

“Operators could look to more specific targeting of particular consumer groups to ignite interest. Investing in enticements such as healthier and faster payments options, both of which are of interest to households with children, would offer tangible benefits to parents, potentially encouraging them to spend more and feel that they getting better value for money.”

– Amy Price, Senior Food & Drink Analyst

Some questions answered in this report include:

  • How can leisure venues appeal to price-conscious consumers?
  • How can the leisure venue market encourage consumers to spend?
  • How can the market continue to be relevant to households with children?
  • What factors can the market leverage to engage older age groups?

Seven in ten UK adults buy food and drink from leisure venues, signalling the significant role that catering plays in servicing customers and the opportunities for driving secondary spend as a way to increase revenue.

Consumers have been cautious when it comes to spending on leisure venue catering over the last few years, with discounts being an attractive proposition to coax them out of their caution. With consumer confidence on the rise and consumer spending forecast to grow at a greater rate over 2013-18 than 2008-13, operators may, for example, look to more innovative menus to prompt purchase without just relying on discounts which can damage margins.

Placing food and drink as a significant part of the overall leisure experience can help to add a sense of excitement to proceedings, potentially allaying perceptions among the 61% of adults who believe the food and drink at leisure venues is overpriced.

Mintel defines leisure venue catering as being any food- and drink-based (including alcoholic drinks) catering offer at specific leisure venues. Catering facilities might include kiosks, hatches, catering units, refreshment stands, bars, cafés and self-service or full-service restaurants.

Within the confines of this report, Mintel defines leisure venues as licensed bingo clubs, cinemas, historic buildings, museums and art galleries, nightclubs and discotheques, tenpin bowling centres, theme parks, theatres and zoos and wildlife parks.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast leisure venue catering market size trends, 2008-18
              • Figure 2: UK leisure venue catering market, by segment, 2013
            • Market factors
              • Real spending is expected to gain momentum
                • Consumer caution prevails
                  • Figure 3: Trends in selected consumer spending priorities (after bills), January 2012-14
                • Who’s innovating?
                  • The consumer
                    • Seven in ten buy food/drink from leisure venues
                      • Figure 4: Usage of catering at leisure venues, December 2013
                    • Promotions hold most appeal, with off-peak discounts of interest to a third of visitors
                      • Figure 5: Interest in leisure venue food/drink enticements, December 2013
                    • More than three in ten say the food and drink at leisure venues is overpriced
                      • Figure 6: Attitudes towards eating/drinking at leisure venues, December 2013
                    • Free refills at the cinema appeal to almost three in ten visitors
                      • Figure 7: Attitudes towards eating/drinking at cinemas, December 2013
                    • What we think
                    • Issues in the Market

                        • How can leisure venues appeal to price-conscious consumers?
                          • How can the leisure venue market encourage consumers to spend?
                            • How can the market continue to be relevant to households with children?
                              • What factors can the market leverage to engage older age groups?
                              • Trend Application

                                  • Life Hacking
                                    • The Real Thing
                                      • Mintel futures: Old Gold
                                      • Market Drivers

                                        • Key points
                                          • Real consumer spending is predicted to gain momentum
                                            • Figure 8: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2008-18
                                            • Figure 9: GfK NOP consumer confidence index, monthly, January 2008-14
                                          • Around a fifth prioritise going out and days out
                                            • Figure 10: Trends in consumer spending priorities (after bills), January 2012-14
                                          • Demographic changes are set to impact the market
                                            • Number of households with children expected to decline
                                              • Figure 11: Forecast adult population trends, by lifestage, 2008-13 and 2013-18
                                            • 16-44s are core users of leisure venue catering
                                              • Figure 12: Trends in the age structure of the UK population, 2008-13 and 2013-18
                                            • Rise in number of over-55s poses a challenge and an opportunity to the market
                                            • Who’s Innovating?

                                              • Key points
                                                • Putting catering front and centre of the experience
                                                  • Themed food and drink can add to the experience
                                                    • Brands play a greater role in leisure venue catering
                                                      • Technology helps to aid faster food and drink services
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Leisure venue catering market fails to grow in 2013
                                                            • Figure 13: UK leisure venue catering market size trends, 2008-18
                                                          • Forecast
                                                            • Figure 14: Forecast leisure venue catering market size trends, 2008-18
                                                          • Methodology
                                                          • Market Segmentation

                                                            • Key points
                                                              • Segments see differing results
                                                                • Figure 15: UK leisure venue catering market, by sector, 2010-13
                                                            • Companies and Products – Nightclubs

                                                                • The Luminar Group Ltd
                                                                  • Novus Leisure
                                                                  • Companies and Products – Bingo and Casinos

                                                                      • Genting UK
                                                                        • Gala Coral Group
                                                                          • Rank Group
                                                                          • Companies and Products – Cinemas

                                                                              • Odeon
                                                                                • Cineworld
                                                                                  • Vue
                                                                                  • Companies and Products – Theme Parks

                                                                                      • Merlin Entertainments Group SARL
                                                                                      • Companies and Products – Zoos/Wildlife Parks

                                                                                          • Zoological Society of London (ZSL)
                                                                                              • Figure 16: ZSL income from Zoo Enterprises Ltd and Whipsnade Wild Animal Park combined, 2009-12
                                                                                          • Companies and Products – Museums and Art Galleries

                                                                                              • Tate
                                                                                                • British Museum
                                                                                                • Companies and Products – Historic Venues

                                                                                                    • Historic Royal Palaces
                                                                                                      • English Heritage
                                                                                                        • The National Trust
                                                                                                        • Companies and Products – Tenpin Bowling

                                                                                                            • The Original Bowling Company
                                                                                                            • Companies and Products – Theatre/Opera

                                                                                                                • Delfont Mackintosh Theatres
                                                                                                                  • Really Useful Theatres
                                                                                                                  • The Consumer – Where Do They Buy Food and Drink?

                                                                                                                    • Key points
                                                                                                                      • Seven in ten buy food/drink from leisure venues
                                                                                                                          • Figure 17: Usage of catering at leisure venues, December 2013
                                                                                                                        • 16-44s are core buyers while over-55s are elusive
                                                                                                                          • Figure 18: Usage of any catering at leisure venues, by age, December 2013
                                                                                                                        • Households with children show above-average purchasing
                                                                                                                          • Figure 19: Usage of catering at leisure venues, by children in household, December 2013
                                                                                                                        • Cinema leads, with two in five having bought food and drink when visiting
                                                                                                                          • A greater number visit than buy food/drink at historic venues, the theatre and museums/art galleries
                                                                                                                            • More than two in five who buy food and drink have done so from just one or two venues
                                                                                                                              • Figure 20: Repertoire usage of catering at leisure venues, December 2013
                                                                                                                          • The Consumer – Leisure Venue Enticements

                                                                                                                            • Key points
                                                                                                                              • Discounts hold most appeal
                                                                                                                                • Figure 21: Interest in leisure venue food/drink enticements, December 2013
                                                                                                                              • Self-employed and retired consumers show above-average interest in off-peak discounts
                                                                                                                                  • Figure 22: Interest in ‘off-peak discounts on food/drink’ at leisure venues, by working status, December 2013
                                                                                                                                • Pre-ordering options appeal to households with older children and cinema users
                                                                                                                                  • Faster payment options appeal to men, 16-34s and households with young children
                                                                                                                                  • The Consumer – Attitudes Towards Eating/Drinking at Leisure Venues

                                                                                                                                    • Key points
                                                                                                                                      • More than three in ten say the food and drink is overpriced
                                                                                                                                        • Figure 23: Attitudes towards eating/drinking at leisure venues, December 2013
                                                                                                                                      • Three in five note lack of choice on price and would like to see a wider variety of food and drink
                                                                                                                                        • Over-55s are most likely to see leisure venue catering as overpriced
                                                                                                                                          • Figure 24: Agreement with the statement ‘The food/drink tends to be overpriced at leisure venues’, by age, December 2013
                                                                                                                                        • 25-34s are less likely to think that the food/drink at leisure venues is overpriced
                                                                                                                                          • Healthier food and drink appeals to 27% of adults
                                                                                                                                              • Figure 25: Agreement with the statement ‘I would like to see a wider variety of healthier food/drink available (eg salad bar, fresh smoothies, frozen yogurt)’, by gender and gross annual household income, December 2013
                                                                                                                                            • A fifth express interest in on-the-go formats
                                                                                                                                            • The Consumer – Attitudes Towards Catering at Theatres and/or Music Concerts/Gigs

                                                                                                                                              • Key points
                                                                                                                                                • Almost half like to get to an event early to have food/drink
                                                                                                                                                  • Figure 26: Attitudes towards eating/drinking at the theatre and/or music concerts/gigs, December 2013
                                                                                                                                                • Portability is important to over a third of purchasers, while less than a fifth worry about spillages
                                                                                                                                                  • A fifth of purchasers like to splash out on something special
                                                                                                                                                      • Figure 27: Agreement with the statement ‘I like to splash out on something special (eg Champagne)’, by age, region and presence of own children, December 2013
                                                                                                                                                    • VIP packages and upgrades should appeal to this group
                                                                                                                                                    • The Consumer – Attitudes Towards Catering at Museums, Art Galleries and/or Historic Venues

                                                                                                                                                      • Key points
                                                                                                                                                        • More than two fifths of purchasers are interested in food and drink in keeping with the venue
                                                                                                                                                          • Figure 28: Attitudes towards eating/drinking at museums, art galleries and/or historic venues, December 2013
                                                                                                                                                        • A third would pay more for food/drink made or produced on-site
                                                                                                                                                          • Over-55s show interest in adult-only areas
                                                                                                                                                          • The Consumer – Attitudes Towards Catering at Zoos, Wildlife Parks and/or Theme Parks

                                                                                                                                                            • Key points
                                                                                                                                                              • Almost two in four users would pay more for food/drink that supports charity
                                                                                                                                                                • Figure 29: Attitudes towards eating/drinking at zoos, wildlife parks and/or theme parks, December 2013
                                                                                                                                                              • 16-24s show above-average interest in links with charity
                                                                                                                                                                • Around a third of purchasers show interest in themed food/drink, providing opportunities for NPD
                                                                                                                                                                  • Special events generate interest among a quarter of purchasers
                                                                                                                                                                  • The Consumer – Attitudes Towards Catering at Cinemas

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Free refills appeal to almost three in ten cinema goers
                                                                                                                                                                        • Figure 30: Attitudes towards eating/drinking at cinemas, December 2013
                                                                                                                                                                      • Food and drink catering to more adult tastes could help to justify price premiums
                                                                                                                                                                        • Savoury snacks would appeal to a fifth of cinema goers
                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                            • Figure 26: Best- and worst-case forecasts for leisure venue catering, by value, 2013-18
                                                                                                                                                                        • Appendix – The Consumer – Where Do They Buy Food and Drink?

                                                                                                                                                                            • Figure 31: Usage of catering at leisure venues – Any, by demographics, December 2013
                                                                                                                                                                            • Figure 32: Usage of catering at leisure venues – Cinema, by demographics, December 2013
                                                                                                                                                                            • Figure 33: Usage of catering at leisure venues – Theme park, by demographics, December 2013
                                                                                                                                                                            • Figure 34: Usage of catering at leisure venues – Pop/rock music concert/gig, by demographics, December 2013
                                                                                                                                                                            • Figure 35: Usage of catering at leisure venues – Zoo/wildlife park, by demographics, December 2013
                                                                                                                                                                            • Figure 36: Usage of catering at leisure venues – Historic venues, by demographics, December 2013
                                                                                                                                                                            • Figure 37: Usage of catering at leisure venues – Tenpin bowling, by demographics, December 2013
                                                                                                                                                                            • Figure 38: Usage of catering at leisure venues – Nightclub^, by demographics, December 2013
                                                                                                                                                                            • Figure 39: Usage of catering at leisure venues – Theatre/ballet/opera/classical concert, by demographics, December 2013
                                                                                                                                                                            • Figure 40: Usage of catering at leisure venues – Other leisure venue, by demographics, December 2013
                                                                                                                                                                            • Figure 41: Usage of catering at leisure venues – Music festival, by demographics, December 2013
                                                                                                                                                                            • Figure 42: Usage of catering at leisure venues – Museum/art gallery, by demographics, December 2013
                                                                                                                                                                            • Figure 43: Usage of catering at leisure venues – Casino^, by demographics, December 2013
                                                                                                                                                                            • Figure 44: Usage of catering at leisure venues – Comedy club, by demographics, December 2013
                                                                                                                                                                            • Figure 45: Usage of catering at leisure venues – Bingo club^, by demographics, December 2013
                                                                                                                                                                            • Figure 46: Repertoire usage of catering at leisure venues, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Leisure Venue Enticements

                                                                                                                                                                            • Figure 47: Most popular interest in leisure venue food/drink enticements, by demographics, December 2013
                                                                                                                                                                            • Figure 48: Next most popular interest in leisure venue food/drink enticements, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Eating/Drinking at Leisure Venues

                                                                                                                                                                            • Figure 49: Most popular attitudes towards eating/drinking at leisure venues, by demographics, December 2013
                                                                                                                                                                            • Figure 50: Next most popular attitudes towards eating/drinking at leisure venues, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Catering at Theatres and/or Music Concerts/Gigs

                                                                                                                                                                            • Figure 51: Attitudes towards eating/drinking at the theatre and/or music concerts/gigs, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Catering at Museums, Art Galleries and/or Historic Venues

                                                                                                                                                                            • Figure 52: Attitudes towards eating/drinking at a museum, art gallery and/or historic venue, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Catering at Zoos, Wildlife Parks and/or Theme Parks

                                                                                                                                                                            • Figure 53: Attitudes towards eating/drinking at zoos, wildlife parks and/or theme parks, by demographics, December 2013
                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Catering at Cinemas

                                                                                                                                                                            • Figure 54: Most popular attitudes towards eating/drinking at cinemas, by demographics, December 2013
                                                                                                                                                                            • Figure 55: Next most popular attitudes towards eating/drinking at cinemas, by demographics, December 2013
                                                                                                                                                                            • Figure 56: Other attitudes towards eating/drinking at cinemas, by demographics, December 2013

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Alton Towers
                                                                                                                                                                        • AMF Bowling Worldwide Inc
                                                                                                                                                                        • Apollo Cinemas Limited
                                                                                                                                                                        • BBC Worldwide Ltd
                                                                                                                                                                        • Benugo
                                                                                                                                                                        • Blackstone Group (The)
                                                                                                                                                                        • British Film Institute
                                                                                                                                                                        • Chessington World of Adventures
                                                                                                                                                                        • Cineworld
                                                                                                                                                                        • Competition Commission
                                                                                                                                                                        • Coral Eurobet plc
                                                                                                                                                                        • Costa
                                                                                                                                                                        • CVC Capital Partners Limited
                                                                                                                                                                        • Delfont Mackintosh Theatres Limited
                                                                                                                                                                        • Gala Bingo Limited
                                                                                                                                                                        • Gala Coral Group Ltd
                                                                                                                                                                        • Genting Stanley
                                                                                                                                                                        • Grosvenor Casinos
                                                                                                                                                                        • Historic Royal Palaces
                                                                                                                                                                        • Incos Ltd
                                                                                                                                                                        • LEGOLAND Windsor Park Ltd
                                                                                                                                                                        • London Stock Exchange plc
                                                                                                                                                                        • London Zoo
                                                                                                                                                                        • Luminar plc
                                                                                                                                                                        • Merlin Entertainments Group Limited
                                                                                                                                                                        • National Exhibition Centre
                                                                                                                                                                        • Novus Leisure Ltd
                                                                                                                                                                        • NUS [National Union of Students]
                                                                                                                                                                        • Odeon Cinemas
                                                                                                                                                                        • Orange plc (UK)
                                                                                                                                                                        • Rainforest Alliance
                                                                                                                                                                        • Rank Group
                                                                                                                                                                        • Royal Botanic Gardens, Kew
                                                                                                                                                                        • Royal Horticultural Society
                                                                                                                                                                        • Starbucks Coffee Company UK Ltd
                                                                                                                                                                        • Tate Modern
                                                                                                                                                                        • The British Museum
                                                                                                                                                                        • The Society of London Theatre
                                                                                                                                                                        • Thorpe Park
                                                                                                                                                                        • Tiger Tiger
                                                                                                                                                                        • Vue
                                                                                                                                                                        • Walt Disney Company, The

                                                                                                                                                                        Leisure Venue Catering - UK - February 2014

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