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Leisure Venue Catering - UK - January 2013

“Leisure venue operators should reflect trends in snacking NPD such as for varied popcorn flavours in order to ensure that their own snacking ranges live up to expectations in terms of being treat purchases.”

– Helena Spicer – Senior Foodservice Analyst

Some questions answered in this report include:

  • How can operators explore snacks to limit their vulnerability to downturns in consumer expenditure?
  • How can operators maximise revenues from their current consumer base?
  • How can operators make the most of their current catering offer?
  • How important are ethical considerations?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast leisure venue catering market size trends, 2007-17
              • Figure 2: UK leisure venue catering market, by segment, 2012
            • Market factors
              • Figure 3: Percentage change in selected consumer spending priorities (after bills), December 2011- December 2012
            • Companies, brands and innovation
              • Who’s Innovating?
                • The consumer
                  • Leisure venue catering usage
                    • Figure 4: Catering usage at leisure venues, October 2012
                  • Attitudes towards catering at theatres/performing arts/classical music concerts
                    • Figure 5: Attitudes towards catering at theatres/performing arts/classical music concerts, October 2012
                  • Attitudes towards catering at zoos/wildlife parks and theme parks
                    • Figure 6: Attitudes towards catering at zoos/wildlife parks and theme parks, October 2012
                  • Attitudes towards catering at museums/art galleries and historic buildings
                    • Figure 7: Attitudes towards catering at museums/art galleries and historic buildings, October 2012
                  • What we think
                  • Issues in the Market

                      • How can operators explore snacks to limit their vulnerability to downturns in consumer expenditure?
                        • How can operators maximise revenues from their current consumer base?
                          • How can operators make the most of their current catering offer?
                            • How important are ethical considerations?
                            • Trend Application

                                • Transparent giving to motivate food/drink purchases
                                  • Prompting purchases through personalisation
                                    • Tapping into the potential of Old Gold
                                    • Market Drivers

                                      • Key points
                                        • Consumers rearrange their spending priorities as confidence remains volatile
                                          • Figure 8: GfK NOP Consumer Confidence Index, monthly, January 2007-December 2012
                                          • Figure 9: Trends in how respondents would describe their financial situation, 2009-12
                                          • Figure 10: Trends in consumer spending priorities (after bills), 2009-12
                                          • Figure 11: Agreement with selected lifestyle statements, 2008-12
                                        • Ageing population can benefit some leisure sectors, but operators still need to be proactive in chasing footfall
                                          • Figure 12: Trends in the age structure of the UK population, 2007-17
                                      • Who’s Innovating

                                        • Key points
                                          • Specific consumer targeting
                                            • Emphasising the ‘experience’ of the leisure experience
                                              • Healthy eating trends
                                                • Snacking NPD – cross sector opportunities
                                                • Market Size and Forecast

                                                  • Key points
                                                    • 2012 was another tough year for leisure venues
                                                      • Figure 13: UK leisure venue catering market size trends, 2007-17
                                                      • Figure 14: Forecast leisure venue catering market size trends, 2007-17
                                                    • Forecast
                                                    • Market Segmentation

                                                      • Key points
                                                        • Nightclubs continue to dominate leisure venue catering
                                                          • Figure 15: UK leisure venue catering market, by sector, 2006, 2008, 2010-12
                                                      • Companies and Products – Nightclubs

                                                        • Key points
                                                          • Overview of the market
                                                            • Figure 16: Nightclubs visited in the last 12 months, 2010-12
                                                            • Figure 17: Catering within the nightclubs and discotheques market, 2007-12
                                                          • The Luminar Group
                                                            • The Tokyo Group
                                                              • Figure 18: Financial performance of Tokyo Group Ltd, 2008-11
                                                            • Atmosphere Bars and Clubs
                                                              • Figure 19: Financial Performance of Atmosphere Bars and Clubs Limited, 2011 and 2012
                                                            • Novus Leisure
                                                                • Figure 20: Financial performance of Novus Leisure Limited, 2010-12
                                                              • Other
                                                                • Inventive Leisure
                                                                • Companies and Products – Bingo and Casinos

                                                                  • Key points
                                                                    • Overview of the market
                                                                      • Figure 21: Usage of bookmakers or betting exchanges in the last 12 months, 2008-12
                                                                      • Figure 22: Bookmakers or betting exchanges visited, placed a bet with or played in the last 12 months, 2009-12
                                                                      • Figure 23: Catering within the bingo market, 2007-12
                                                                    • Genting UK plc.
                                                                        • Figure 24: Financial performance Genting UK PLC, 2009-11
                                                                      • Gala Coral Group
                                                                          • Figure 25: Financial performance Gala Coral Group ltd, 2010 and 2011
                                                                        • The Rank Group PLC
                                                                            • Figure 26: Financial performance of the Rank Group PLC, 2011 and 2012
                                                                            • Figure 27: Food and drink/other revenue at Grosvenor Casinos and Mecca Bingo Great Britain, 2011 and 2012
                                                                        • Companies and Products – Cinemas

                                                                          • Key points
                                                                            • Overview of the market
                                                                              • Figure 28: Frequency of going to the cinema, 2007-12
                                                                              • Figure 29: Catering within the cinema market, 2007-12
                                                                            • Odeon
                                                                              • Cineworld Group PLC
                                                                                  • Figure 30: Breakdown of Cineworld Group plc’s revenue, by segment, 2008-11
                                                                                • Vue Entertainment Holdings (UK) Limited
                                                                                • Companies and Products – Theatre

                                                                                  • Key point
                                                                                    • Overview of the market
                                                                                      • Figure 31: Frequency of visiting theatre, concerts, art exhibitions, cultural events and music gigs, 2008-12
                                                                                      • Figure 32: Theatres visited in the last 12 months, 2012
                                                                                      • Figure 33: Catering within the theatres market, 2007-12
                                                                                    • Delfont Mackintosh Theatres
                                                                                        • Figure 34: Licensed bars at Delfont Mackintosh Theatres, December 2012
                                                                                        • Figure 35: Delfont Mackintosh Theatres Ltd financial results, 2007-12
                                                                                      • The Really Useful Group Theatres
                                                                                          • Figure 36: Really Useful Theatres Ltd financial performance, 2007-12
                                                                                      • Companies and Products – Museums and Art Galleries

                                                                                        • Key points
                                                                                          • Overview of the market
                                                                                            • Figure 37: Exhibitions, outings and music festivals visited in the last 12 months, 2008-12
                                                                                            • Figure 38: Frequency of visiting art exhibitions and galleries, 2008-12
                                                                                            • Figure 39: Catering within the museums and art galleries market, 2007-12
                                                                                          • Tate
                                                                                              • Figure 40: Visitor statistics for the Tate, 2010-12
                                                                                              • Figure 41: Tate Catering key performance indicators, 2011/12
                                                                                          • Companies and Products – Historic Venues

                                                                                            • Key point
                                                                                              • Overview of the market
                                                                                                • Figure 42: Historic sites/buildings and gardens visited in the last 12 months, 2008-12
                                                                                                • Figure 43: Membership of organisations, 2008-12
                                                                                                • Figure 44: Catering in the historic buildings market, 2007-12
                                                                                              • Historic Royal Palaces
                                                                                                  • Figure 45: Historic Royal Palaces visitor statistics, 2011 and 2012
                                                                                                  • Figure 46: Breakdown of total incoming resources of Historic Royal Palaces, 2011 and 2012
                                                                                                • English Heritage
                                                                                                    • Figure 47: English Heritage visitor statistics, 2008-12
                                                                                                    • Figure 48: Financial performance of English Heritage, 2008-12
                                                                                                    • Figure 49: Breakdown of earned income of English Heritage, 2011 and 2012
                                                                                                  • The National Trust
                                                                                                      • Figure 50: National Trust properties visits in the last 12 months, 2012
                                                                                                      • Figure 51: Financial performance of the National Trust, 2008-12
                                                                                                      • Figure 52: Breakdown of total income for the National Trust, 2011 and 2012
                                                                                                      • Figure 53: National Trust charitable trading activities, 2011 and 2012
                                                                                                  • Companies and Products – Theme Parks and Zoos/Wildlife Parks

                                                                                                    • Key points
                                                                                                      • Theme parks
                                                                                                        • Overview of the market
                                                                                                          • Figure 54: Theme parks visited in the last 12 months, 2008-12
                                                                                                          • Figure 55: Catering within the theme parks market, 2007-12
                                                                                                        • Merlin Entertainments Group (theme parks)
                                                                                                            • Figure 56: Financial Performance of Merlin Entertainments, 2010 and 2011
                                                                                                          • Zoos/wildlife parks
                                                                                                            • Overview of the market
                                                                                                              • Figure 57: Zoos and safari parks visited in the UK in the last 12 months, 2008-12
                                                                                                              • Figure 58: Catering within the zoos and wildlife parks market, 2007-12
                                                                                                            • Zoological Society of London (ZSL)
                                                                                                                • Figure 59: ZSL income from Zoo Enterprises Ltd and Whipsnade Wild Animal Park combined, 2009-11
                                                                                                            • Companies and Products – Tenpin Bowling

                                                                                                              • Key points
                                                                                                                • Overview of the market
                                                                                                                  • Figure 60: Frequency of playing tenpin bowling in last 12 months, 2008-12
                                                                                                                  • Figure 61: Catering within the tenpin bowling market*, 2007-12
                                                                                                                • The Original Bowling Company
                                                                                                                    • Figure 62: Financial performance of The Original Bowling Company Ltd, 2010 and 2011
                                                                                                                • Where Do They Visit?

                                                                                                                  • Key points
                                                                                                                    • Cinemas still the most popular leisure venue
                                                                                                                      • Figure 63: Leisure venues visited, October 2012
                                                                                                                  • At Which Leisure Venues do Consumers Buy Food/Drink?

                                                                                                                    • Key points
                                                                                                                      • Over a quarter of visitors haven’t bought food/drink at leisure venues they have visited
                                                                                                                          • Figure 64: Usage of catering at leisure venues, October 2012
                                                                                                                          • Figure 65: Leisure venue and leisure venue catering habits, October 2012
                                                                                                                      • Attitudes towards Leisure Venue Catering

                                                                                                                        • Key points
                                                                                                                          • Scope to improve on perceptions of catering as part of the experience at leisure venues
                                                                                                                            • Figure 66: Attitudes towards leisure venue catering, October 2012
                                                                                                                          • Catering at theatres, museums and art galleries is failing to engage young users
                                                                                                                            • Online opportunities for promoting museum catering to a younger audience
                                                                                                                            • Attitudes towards Catering at Theatres/Performing Arts and Classical Music Concerts

                                                                                                                              • Key points
                                                                                                                                • Opportunities to improve on product range and catering promotion
                                                                                                                                  • Figure 67: Attitudes towards catering at theatres/performing arts/classical music concerts, October 2012
                                                                                                                                • The importance of visual cues and product displays to motivate sales
                                                                                                                                  • Better communication of catering prior to arrival
                                                                                                                                    • Guilty pleasures
                                                                                                                                    • Attitudes towards Catering at Museums/Art Galleries and Historic Buildings

                                                                                                                                      • Key points
                                                                                                                                        • Preconceptions of price and quality still an issue
                                                                                                                                          • Figure 68: Attitudes towards catering at museums/art galleries and historic buildings, October 2012
                                                                                                                                        • Potential of tapping into ‘greenfluencer’ trends
                                                                                                                                          • Sales potential of marketing products which lack calories not flavour or interest
                                                                                                                                            • Making catering a strong part of the overall experience
                                                                                                                                            • Attitudes towards Catering at Zoos/Wildlife Parks and Theme Parks

                                                                                                                                              • Key points
                                                                                                                                                • Snacking demand predominates in zoos/wildlife parks and theme parks
                                                                                                                                                  • Figure 69: Attitudes towards catering at zoos/wildlife parks and theme parks, October 2012
                                                                                                                                                • Young leisure users like the surety of brands
                                                                                                                                                  • Demand for guilt-free treats
                                                                                                                                                    • Ethical connections can be a draw but not at any price
                                                                                                                                                      • Demand for pre-booking tables is limited
                                                                                                                                                      • Appendix – Where do They Visit?

                                                                                                                                                          • Figure 70: Leisure venues visited, October 2012
                                                                                                                                                          • Figure 71: Most popular leisure venues visited, by detailed demographics, October 2012
                                                                                                                                                          • Figure 72: Next most popular leisure venues visited, by detailed demographics, October 2012
                                                                                                                                                          • Figure 73: Other leisure venues visited, by detailed demographics, October 2012
                                                                                                                                                          • Figure 74: Leisure venues visited, by most popular leisure venues visited, October 2012
                                                                                                                                                          • Figure 75: Leisure venues visited, by next most popular leisure venues visited, October 2012
                                                                                                                                                          • Figure 76: Leisure venues visited, by other leisure venues visited, October 2012
                                                                                                                                                      • Appendix – At Which Leisure Venues do They buy Food/Drink?

                                                                                                                                                          • Figure 77: Leisure venue catering habits, October 2012
                                                                                                                                                          • Figure 78: Most popular leisure venue catering habits, by detailed demographics, October 2012
                                                                                                                                                          • Figure 79: Next most popular leisure venue catering habits, by detailed demographics, October 2012
                                                                                                                                                      • Appendix – Attitudes towards Leisure Venue Catering

                                                                                                                                                          • Figure 80: Agreement with the statement ‘Food/drink bought there is part of the experience in leisure venue catering’, by detailed demographics, October 2012
                                                                                                                                                          • Figure 81: Agreement with the statement ‘Food/drink there is poor value for money in leisure venue catering’, by detailed demographics, October 2012
                                                                                                                                                          • Figure 82: Agreement with the statement ‘Queues put me off buying food/drink there in leisure venue catering’, by detailed demographics, October 2012
                                                                                                                                                          • Figure 83: Agreement with the statement ‘I’ve cut back on food/drink bought there in order to save money in leisure venue catering’, by detailed demographics, October 2012
                                                                                                                                                          • Figure 84: Agreement with the statement ‘I would be more likely to buy food/drink as part of a combined ticket price (entry and food and drink for one price) in leisure venue catering’, by detailed demographics, October 2012
                                                                                                                                                      • Appendix – Attitudes towards Catering at Theatres/Performing arts and Classical Music Concerts

                                                                                                                                                          • Figure 85: Attitudes towards catering at theatres/performing arts/classical music concerts, October 2012
                                                                                                                                                          • Figure 86: Attitudes towards catering at theatres/performing arts/classical music concerts, by detailed demographics, October 2012
                                                                                                                                                          • Figure 87: Attitudes towards catering at theatres/performing arts/classical music concerts, by attitudes towards catering at theatres/performing arts/classical music concerts, October 2012
                                                                                                                                                      • Appendix – Attitudes towards Catering at Zoos/Wildlife Parks and Theme Parks

                                                                                                                                                          • Figure 88: Attitudes towards catering at zoos/wildlife parks and theme parks, October 2012
                                                                                                                                                          • Figure 89: Most popular attitudes towards catering at zoos/wildlife parks and theme parks, by detailed demographics, October 2012
                                                                                                                                                          • Figure 90: Next most popular attitudes towards catering at zoos/wildlife parks and theme parks, by detailed demographics, October 2012
                                                                                                                                                          • Figure 91: Attitudes towards catering at zoos/wildlife parks and theme parks, by most popular attitudes towards catering at zoos/wildlife parks and theme parks, October 2012
                                                                                                                                                          • Figure 92: Attitudes towards catering at zoos/wildlife parks and theme parks, by next most popular attitudes towards catering at zoos/wildlife parks and theme parks, October 2012
                                                                                                                                                      • Appendix – Attitudes towards Catering at Museums/Art Galleries and Historic Buildings

                                                                                                                                                          • Figure 93: Attitudes towards catering at museums/art galleries and historic buildings, October 2012
                                                                                                                                                          • Figure 94: Attitudes towards catering at museums/art galleries and historic buildings, by detailed demographics, October 2012
                                                                                                                                                          • Figure 95: Attitudes towards catering at museums/art galleries and historic buildings, by attitudes towards catering at museums/art galleries and historic buildings, October 2012
                                                                                                                                                      • Appendix – Companies and Products – Contract Caterers

                                                                                                                                                        • Compass Group plc, leisure venue catering contracts
                                                                                                                                                          • Figure 96: Compass Group plc, leisure venue catering contracts, January 2013
                                                                                                                                                        • Elior UK, leisure venue catering contracts
                                                                                                                                                          • Figure 97: Elior UK, leisure venue catering, January 2013
                                                                                                                                                        • Peyton Events, leisure venue catering contracts
                                                                                                                                                          • Figure 98: Peyton Events’ leading leisure venue catering contracts, January 2013
                                                                                                                                                        • Searcys, leisure venue catering contracts
                                                                                                                                                          • Figure 99: Searcys’ leading leisure venue catering contracts, January 2013
                                                                                                                                                        • Sodexo Prestige, leisure venue catering contracts
                                                                                                                                                          • Figure 100: Sodexo Prestige, leading leisure venue catering contracts, January 2013
                                                                                                                                                        • Harbour & Jones, leisure venue catering contracts
                                                                                                                                                          • Figure 101: Harbour & Jones, leading leisure venue catering contracts, January 2013
                                                                                                                                                        • Rhubarb Food Design, leisure venue contracts
                                                                                                                                                          • Figure 102: Rhubarb Food Design, leading leisure venue contracts, January 2013

                                                                                                                                                      Companies Covered

                                                                                                                                                      • Alchemy Partners
                                                                                                                                                      • All Star Lanes
                                                                                                                                                      • Alton Towers
                                                                                                                                                      • AMF Bowling Worldwide Inc
                                                                                                                                                      • Blackpool Pleasure Beach Limited
                                                                                                                                                      • Chessington World of Adventures
                                                                                                                                                      • Competition Commission
                                                                                                                                                      • Delfont Mackintosh Theatres Limited
                                                                                                                                                      • Department for Culture Media and Sport
                                                                                                                                                      • Drayton Manor Park Ltd
                                                                                                                                                      • Essenden
                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                      • Gala Coral Group Ltd
                                                                                                                                                      • Genting Stanley
                                                                                                                                                      • Grosvenor Casinos
                                                                                                                                                      • Historic Royal Palaces
                                                                                                                                                      • LEGOLAND Windsor Park Ltd
                                                                                                                                                      • Luminar plc
                                                                                                                                                      • Merlin Entertainments Group Limited
                                                                                                                                                      • National Trust for Scotland
                                                                                                                                                      • Novus Leisure Ltd
                                                                                                                                                      • Odeon Cinemas
                                                                                                                                                      • Planet Hollywood
                                                                                                                                                      • Rank Group
                                                                                                                                                      • Really Useful Group
                                                                                                                                                      • Royal Botanic Gardens, Kew
                                                                                                                                                      • Starbucks Coffee Company UK Ltd
                                                                                                                                                      • Tate Modern
                                                                                                                                                      • Terra Firma Capital Partners Ltd
                                                                                                                                                      • The Tussauds Group
                                                                                                                                                      • Thorpe Park
                                                                                                                                                      • Tiger Tiger
                                                                                                                                                      • Utopian Lesiure Group
                                                                                                                                                      • Victoria and Albert Museum
                                                                                                                                                      • Vue
                                                                                                                                                      • Westbury Street Holdings
                                                                                                                                                      • Zoological Society of London

                                                                                                                                                      Leisure Venue Catering - UK - January 2013

                                                                                                                                                      £1,995.00 (Excl.Tax)